web security | data security | email security © 2010 Websense, Inc. All rights reserved.

Social Networking with SecurityLeverage the power of social networking – without the risk

Agenda

The Power of Social NetworkingSecurity RisksEnabling Social Networking with Security

© 2010 Websense, Inc. All rights reserved. 2

A Powerful Broadcast Medium

500 million active users– 50% users login every day– 34% Internet users visit daily– 550,000 3rd party applications– 70% users use applications

113 million active users

100 million active users– 50,000 3rd party applications

Massive Reach –– Rich Media - Interactive - Inexpensive

It’s Not Just Marketing Asking …

It’s human resources

It’s sales

It’s training

And employees are asking for it– Essential communication tool– Necessary to obtain and retain younger employees

© 2010 Websense, Inc. All rights reserved. 4

Why Enable Social Media Sites?

Social media is more than a fad, it’s a part of your business

You can’t shut off 80% of the web – To succeed with empowered

customers, you must empower your employees to solve customer problems

(Empowered 7)

Security must enable business, not hinder it

Who better to secure the social web than Websense

© 2010 Websense, Inc. All rights reserved. 5

Social Networking RisksThree key risks to address before enabling social networking

Acceptable Use Policy Enforcement– User generated sites contain a mix of

entertainment, games, objectionable, etc.

– Legacy Web filters (and competitive gateways) classify all content as “Social Networking”

Malware– Highly efficient distribution platform– Massive audience and high success

rates

Data loss and compliance– Bi-directional medium– Culture promotes openness

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Facebook Content Analysis

Traditional URL filters, classify all of this as “Social Networking”

Social Networking creates a content tunnel that circumvents acceptable use policies

*Websense analysis of over 4000 Top Pages from www.allfacebook.com

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Twitter Content Analysis

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Again, traditional URL filters, classify all of this as “Social Networking”

Need to classify pages based on page content – not URL

*Websense analysis of over 9000 Most Popular pages from www.twittercounter.com

A Highly Efficient Malware Distribution Platform

Access to millions

Insecure Applications

Implicit trust

Personal Context

Access to millions

Insecure Applications

Implicit trust

Personal Context

Social Networking and Data LossInteractivity has established the Web as a primary data loss vector data loss

#2 Threat to Enterprise Security - Inadvertent

Exposure of Confidential Information

#2 Threat to Enterprise Security - Inadvertent

Exposure of Confidential Information

92%92%

IDC - 2009IDC - 2009

The challenge – enable Facebook and other interactive sites, while preventing outbound data loss.

Web Security Gateway Criteria

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Customers That Trust Websense

Finance Healthcare – Insurance Government

EducationRetailManufacturing / Business

TransportationCommunicationsConstruction / Utilities

Analysts Recognise Websense

2010 Content-Aware Data Loss Prevention MQ:Leaders QuadrantSecure Web Gateway: 2009 Worldwide Market Share Leader

2010 Secure Web Gateway MQ: Leaders Quadrant

Web Security:2009 Worldwide Market Share Leader

Content Security Suites Wave, Q2 2009: Sole Leader

Web Filtering Wave, Q2 2009: Recognized Leader

Email Filtering Wave, Q2 2009: Recognized Leader

Data Leak Prevention Suites Wave, Q4 2010: Recognized Leader

2009 North American Content Management Product Innovation of the Year Award2009 Global Content Filtering Products Market Leadership Award

Content Filtering Competitive Landscape, 2008: THE Market Leader

Content Filtering:2008 Market Share Leader

2010 Corporate Web Security Market Quadrant: Recognized LeaderCorporate Web Security:2009 Install Base & Revenue Market Share Leader

Q&A

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