Why I choose this project:

I have assigned by Mr. Khurram Saddique to do research and complete the

project. My project is to do research on gourmet drinks.

Introduction of Gourmet:

“Gourmet is a French word that means wine taster. A person who understands and appreciates good food and drinks”

Gourmet bakers have completely changed the bakeries scene in Lahore.

Before the launch of this chain in the city, we had Shezan and United bakers

among the top bakeri names. Now for the customers, Gourmet means neat

and bright stores selling fresh and crispy stuff across the city. Whether you

are in an upscale area or in some part of old Lahore, you can be sure to find

a gourmet outlet near you.

With the passage of time, Gourmet has continued to expand its

product range. Mineral water, soft drinks, ice cream and milk are the

examples.

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Research Design:

Gourmet drinks provide on all super stores

Gourmet do not force me for this work its my personal research that It is helpful me in future.

In primary data collection method I use survey method

I use measurement techniques such as Yes, No, Poor, Low, AverageHigh, Like, Don’t Like, Highly Like, etc.

Prepare the questionnaire

I select 100 peoples in Lahore for sample.

I use Microsoft Word, excel, Power Point

It is free from bias and not favor of organization

I complete this project in one month and cost is Rs.1000

2

Define Opportunity / Problem

Estimated the value of information

Select Data Collection Method

Select Measurement Techniques

Design the Questions

Select Sample Method

Select Analytical Approach

Evaluate the Ethics of research

Specify the time & Financial Cost

Research Proposal

This Proposal assigned by my honor able and respected Sir Khurram Saddique

QuestionnaireSubject: Marketing ResearchInstructor: Mr.Khurram SiddiquePrepared By: Mubashir BasheerPurpose: Gourmet drinks provide on all Super storesRespondent Name: ______________________________Profession: ____________

Age: ________ Gender: male / female

1. Do you ever use gourmet drinks?

A) Yes B) No

2. Which flavor you like most?

A) Cola B) Mirinda c) Apple D) Lemon

3. Taste of Gourmet drinks?

A) Don’t like B) Like C) Highly like

4. How do you rank the quality of gourmet drink?

A) Poor B) Low C) Average D) High

5. In which size you like Gourmet drinks?

A) 250ml B) 500ml C) 1 ltr. D) 1.5 ltr. E) 2 ltr.

6. Gourmet charging fairly for its drinks?

A) Cheap B) Fair C) Expensive

7. Promotional campaign of Gourmet drinks?

A) Poor B) Good C) very good D) Excellent

8. Do you want any improvement in its drink?

A) Yes B) No

9. Should Gourmet drink make available in all super stores?(Other than Gourmet out let)

A) Yes B) No10. In which place you want available Gourmet drinks?

A) Retailer B) Restaurants C) Khokhas D) Bakeries E) All of these F) Nil

3

Do you ever use gourmet drink?

No Options Percentage 1 Yes 100%2 No 0%

All the respondents of the questionnaire have used the gourmet drinks that

show the 100% result in graph.

4

Which flavor you like most?

No Options Percentage1 Cola 34%2 Miranda 33%3 Apple 18%4 Lemon 15%

0%

10%

20%

30%

40%

Cola Mirinda Apple Lemon

Series1

Most of the respondents liked the gourmet cola 34% , liked gourmet Mirinda

33% , apple 18% and only 15% liked gourmet Lemon.

5

Taste of gourmet drinks?

No Options Percentage 1 Don’t like 9%2 Like 81%3 Very like 10%S

Mostly people/ respondents liked the gourmet taste. 10% people are gourmet

drinks highly like the taste, 81% like and only 9% people dislike the

gourmet drinks.

6

How do you rank the quality of gourmet drink?

No Options Response 1 Poor 2%2 Low 9%3 Average 81%4 High 8%

8% respondents ranked the drink at high quality, 81% ranked the drink

average quality, 9% people ranked the quality at low level, and 2% people

ranked the quality at poor level. These percentage shows that (9+2)11%

people had not used the gourmet drinks. This indicates that we should

increase our quality.

7

In which size you like gourmet drink?

No Options Response 1 250ml 18%2 500ml 18%3 1 litre 13%4 1.5 litre 47%5 2 litre 4%

18% respondents liked the gourmet drinks size in 250ml, 18% like 500ml,

13% like 1 liter, demand of 1.5 liter size is most like 47% and 4% like 2

liter.

8

Gourmet charging fairly for its drinks ?

People think that gourmet charge fairly for gourmet drinks that shows 73%,

13% respondents think gourmet drinks charge cheap &14% respondents said

gourmet drinks are expensive.

9

No Options Response 1 Cheap 13%2 Fair 73%3 Expensive 14%

Promotion campaign of gourmet drink ?

No Options Response 1 Poor 11%2 Good 59%3 Very good 19%4 Excellent 11%

Most of the respondents think that promotional campaign is good and

satisfactory. As shown in table some people said promotional campaign

is poor

10

Do you want any improvement in it?

No Options Response 1 Yes 79%2 No 21%

Mostly respondents think that there is lot of need to improvement in its

drinks.

11

Should gourmet drink

make available le in all super stores?

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No Options Response 1 Yes 73%

2 No 27%

73% respondents reply shows that gourmet avail on all super stores other

than gourmet out let. Only 27% people gourmet avail only gourmet stores.

In which place you want to available gourmet drinks?

No Options Response 1 Retailer 6%2 Restaurants 3%3 Khokhas 1%4 Bakeries 18%

5 All of these 45%6 Nil 27%

Mostly Respondents think that gourmet drinks available on all places (retailer , restaurant , Khokhas, bakeries) etc.

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Mostly Respondents think that gourmet drinks available on all places

(retailer, restaurant, Khokhas, bakeries) etc.

Conclusion:

Most of the respondents demanded gourmet drinks should be available on all

stores other than gourmet out let. But gourmet should increase its drinks

quality packing and different sizes. So that its drinks get more fame and

increase its sales.

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Comments:

In my research I learned a lot and built a lot of confidence. I conclude that

gourmet should avail this opportunity to make gourmet drinks available on

all stores.

Gourmet drink is cheap and affordable for most of the people. But most of

the people can not purchase it due to its access ability. So gourmet should

provide gourmet drinks on all super stores and restaurants.

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THANK YOU

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