Gourmet Management

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Project: Management Visit: Gourmet foods DEPARTMENT OF MANAGEMENT SCIENCES 1

description

A brief insight of management in Gourmet.

Transcript of Gourmet Management

Page 1: Gourmet Management

Project:

Management

Visit:

Gourmet foods

DEPARTMENT OF MANAGEMENT SCIENCES

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Submitted to:

Mr.Tauqir Ahmad Ghauri

Submitted by:

Azmat Ali (39)

Subtain Feroze (28)

Ali Tassadduq (19)

Waqar Ahmad

Tehseen Raza (12)

Submission Date:

14-01-2015

BBA 3rd Semester

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PREFACE

Assignments, Term reports and Internship programs are the vital teaching techniques of The Islamia

University of Bahawalpur B.B.A (hons) program. The aim of such activities is to develop a knowledge

gain approach in students along with their studies. In order to fulfill this purpose we chose project

of Gourmet (Pvt) Ltd Lahore being the largest private Company in Pakistan.

We have tried our best to make this report comprehensive to provide information about the

strategic and functional areas of gourmet (Pvt) Limited.

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Table of Contents

I. Introduction

II. Vision & Mission.

III. History.

IV. Management functions which are performed at Gourmet.

V. Management skills at Gourmet.

VI. Managerial challenges performed at Gourmet.

VII. Culture of Gourmet.

VIII. Management view of Gourmet.

IX. Organizational culture of Gourmet.

X. Decision making style in Gourmet.

XI. Plans at Gourmet.

XII. Organizational structure and design at Gourmet.

XIII. Mechanistic VS organic organization.

XIV. Types of control at Gourmet.

XV. SWOT analysis of Gourmet.

XVI. Organizational hierarchy of Gourmet

XVII.

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Acknowledgement

All praise to ALLAH Almighty, who created the universe and bestowed mankind and gave us

strength and abilities to complete this project. We express our gratitude from the very inner core

of our heart to the Holy Prophet HAZRAT MUHAMMAD (PEACE BE UPON HIM) who enable us to

recognize our creator and he is forever a torch of guidance and knowledge for entire human

being.

We would like to submit our deepest gratitude to our parents, whose prayers always supported in

every task of our life and our teachers, who really guided us to enhance our knowledge in gourmet

& Co. (Pvt) Ltd Lahore.

To accomplish whatever we have done in our project, there were many people along the way who

have been responsible for guiding us, advising us, encouraging us. To them, we deeply grateful

and would like to take this opportunity to offer we heartfelt appreciation.

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EXECUTIVE SUMMARY

Gourmet a name that needs no introduction at least for the people living in Lahore, with over 100

outlets throughout the city and still growing in numbers they are referred to as undisputed leader

in Bakers and confectioners in Lahore. Keeping hold of their image in the bakers and confectioners

field they also entered the beverage industry by first launching Mineral water giving Nestle a

serious headache and then by launching carbonated drink successfully.

Gourmet was started to fulfill the basic utility needs of people. Initially the gourmet was

confectioners but later on they expanded their business and now they are producing a wide range

of products. They produce bakery items, beverages. Gourmet is proceeding forward and entering

their business into a new dimension. Their future strategies include the productions of cellular

phones, plazas, malls, gasoline pumps and energy solutions.

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I.

INTRODUCTION

In the area of Ichra, Lahore, Gourmet took start with a small shop. The concept of fresh, healthy

and hygienic food in affordable prices achieved quick popularity among bakery customers. The

bakery products for breakfast were provided in limited areas, but because of the over whelming

support of our customers, Gourmet planned to expand.

Gourmet Foods is a bakery and confectionery chain based in Lahore, Pakistan. It has seven

processing units and over 100 stores in Lahore. The company was founded by Muhammad Nawaz

Chatha in 1987. It also has outlets in Faisalabad and Shaikhupura. Apart from preparing traditional

sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread and bakery

goods, the business has expanded its operations and also produces its own branded soft drinks,

beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet

Dairies). It also has a catering services branch and has set up a family restaurant. Pizzas and fast

food are other delicacies prepared by Gourmet.

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II.

VISION STATEMENT

The vision of Gourmet, throughout these years was to provide a quality food in affordable prices.

That’s why where ever the market inflation went Gourmet never broke its rules. The Vision of Mr.

Muhammad Nawaz was higher than any crisis. Since he belongs to religious family, sincerity and

integrity has been his code of conduct. He has strong believed in ALLAH that ALLAH is providing

whatever he has. His entire Life is an example of it. Although now the care takers of the Gourmet

industries are his sons. But his vision remains unchanged over the time.

MISSION STATEMENT

In this age of rapidly changing life styles consumers are driven to change their eating habits

constantly. Gourmet responds to their desires and extended its existing product line. Gourmet has

built a huge network of retail shops all over Lahore, Faislabad, Sheikhupura and stepped towards

the UK and Dubai. We established International level technology based factories and laboratories

for quality maintenance.

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III.

HISTORY

Gourmet Foods is a bakery and confectionery chain based in Lahore, Pakistan. It has seven

processing units and over 100 stores in Lahore. The company was founded by Muhammad Nawaz

Chatha in 1987. It also has outlets in Faisalabad and Sheikhupura.

Apart from preparing traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general

confectioneries, bread and bakery goods, the business has expanded its operations and also

produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products

(under the subsidiary Gourmet Dairies). Gourmet also provide furniture showroom to its

customers and also has a catering services branch and has set up family restaurants. Pizzas and

fast food are other delicious prepared by Gourmet.

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IV.

Management functions which are performed at Gourmet

1.Planning:

Gourmet defined their goals, establishing strategies to achieve those goals, developing plans to

integrate the coordinate activities in AGM (Annual General Meeting).

Gourmet set their goals for one year.

Its goal is to provide pure quality product to maximum number of peoples in affordable price.

The company set their target sales.

Product planning.

2.Organizing:

In Gourmet:

Team formation of each department with the help of team leader.

Arranging and structuring work to accomplish organizational goals.

While organizing the company’s structure/hierarchy takes one supervisor and at least six

employees under him

Who reports to whom.

3.Leading:

Proper vision & directions of team leader.

Working with and through people to accomplish goals.

Head office mainly leads all departments regarding product. All the sub ordinate department

officers lead the related department and employees are loyal to the head office for their

working.

Gourmet believed on team work.

Gourmet offer incentives and select the most effective communication channel to motivate

employees.

4. Controlling:

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Monitoring, comparing and correcting work.

Managers of the each department control its own department working and are liable to

the managing director.

There is check and balance situation In controlling, monthly and annual basis analysis are

made.

Gourmet compares actual results with desired results monthly and quarterly and takes

action if required.

V.

Managerial Skills at Gourmet

1. Technical Skills

Every manager has a knowledge and proficiency in a specific field.

Every manager has an ability to work well with other people.

2. Conceptual skills

Every manager has an ability to think creatively, analyzing complex situations,

Understanding issues and solving problems concerning the organization.

VI.

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Management challenges which are faced by Gourmet

Uncertain economical situation.

Unstable political environment.

Energy crisis.

Devaluation of currency.

Highly competitive market.

VII.

Culture of Gourmet

Values and beliefs are shared (Strong culture):

In Gourmet values and beliefs are shared widely

among the people which shows the strong culture of Gourmet.

Low employee turnover:

It is the culture of gourmet that employees are loyal with it so the

turnover of employees is also low. Culture is properly descriptive

How employee learn culture:

New employees learn culture from their seniors.

Employees also learn culture from material symbols. For example dressing of managers, rooms

etc.

VIII.

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Management view of Gourmet

Gourmet management believes in symbolic view of management.

Managers are not directly responsible for Gourmet’s success or failure because the decision are

taken in a meeting with board of directors (BOD) and other upper level management, with their

permission decisions take place.

IX.

Organizational Culture

Attention to detail High, because while taking decisions fully documented meeting is

arranged including related management.

Outcome

orientation

Low, because Gourmet maintains their quality and quantity.

People

orientation

High, Because Gourmet believes that their productivity comes through

treating its people right.

Team orientation High, Because work is divided in teams to improve efficiency of

production.

Aggressiveness Low, because teams and employees cooperate with each other to achieve

goals and to get bonuses.

Stability Low, because Gourmet is expanding its business/ products/ outlets day by

day.

Innovation & risk

taking

High, Because Gourmet’s products are mostly perishable so that decision

are taken urgently at risk.

X.

Decision making style used in Gourmet

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Linear thinking style:

Managers at Gourmet use external facts, data and do process the information through rational,

logical thinking in their capacity.

XI.

Plans at Gourmet

Strategic plans.

Capture 10% more market share within next two years.

To become the leading manufacturer of soft drink in Pakistan.

To become the leading producer of milk in Pakistan.

To launch outlets outside of Punjab and also in Dubai and UK in 2016.

XII.

Organizational structure and design at Gourmet

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Chain of command:

A proper chain of command exists in this organization.

Starting from top management to middle level managers and ultimately ending up at lower staff.

A clear reporting principle is developed at all levels.

Span of control:

The span of control is usually limited to a team of 4-5 individuals.

Both supervisor’s as well as subordinate’s capabilities affect the final output.

Production team is only answerable to their supervisor.

Centralization:

The decision making process only lies with the top management and the final decisions are pushes

down to middle level managers and subordinates.

XIII.

Mechanistic V/S organic organization

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Gourmet falls in the category of both Mechanistic & Organic organization due to

existence of mixed trends.

Like cross functional teams.

Cross hierarchical teams.

Free flow of information.

Centralization & decentralization.

High and low formalization.

XIV.

Type of control at Gourmet

Concurrent control:

In Gourmet every problem whether it happens at managerial of operational level is solved as soon

as it is configured.

XV.

SWOT analysis

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Strengths:

Strong brand image:

Gourmet has strong brand image in the mind of consumes by providing best

quality and quantity.

Fresh products:

All the products which gourmet produced are fresh, because it produced the

products according to demand on daily basis.

Pure quality:

Gourmet’s vision is to provide pure quality, so with the quality analysis it provides

pure quality products to its consumers.

Strong relationship with suppliers:

Gourmet has strong relationship with its suppliers. Delivery on

time from suppliers help Gourmet to ready the product on time for consumers.

Leading number of outlets in Lahore:

Gourmet has more than 100 outlets in Lahore. Almost in every

famous area of Lahore Gourmet has its outlet, so the large number of outlets in Lahore is also the

strength of Gourmet.

Affordable price:

Gourmet’s all products are available on affordable price, so it is possible for

everyone to purchase its products.

Weaknesses:

Lack of advertisement.

Covers specific/small market in Pakistan.

Opportunities:

Increase in product range.

Export opportunity.

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Rising population.

Markets in rest of Pakistan expect Punjab.

Threats:

Hard competition.

Devaluation of currency.

Low income.

Terrorism

XVI.

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Organizational Hierarchy

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Chief Exacitive Officer

Board of Directors

General Manager

Production Manager

H.R ManagerAccounts Manager

Research & Sales Manager

Marketing Manager

Regional Manager

Supervisor 3Suprevisor 1 Area

Manager 1Area

Manager 2Area

Manager 3Suprevisor 2