Chamky ghar ghar main…!!Presentation

Presented by: Asadullah Bajwa

22378 Usman Chughtai

22211 Humayun Azizi 22535

IntroductionHead Office: kot lakhpat, LahoreRevenue: Increasing 25% annually Stores outlets: 836+Production units: 7Product category: Bakery, beverages, food, restaurants, catering services, furniture

HistoryFounder & CEO

• Chaudhary Muhammad Nawaz Chatha

Started• 1987 first attempt

small shop• 1992 second attempt

Annual growth• 2006-2009• 35-45% annually• Growing continuously

MissionIn the age of rapidly changing lifestyles consumers are driven to change their eating habits constantly. GOURMET responds to their desires and extended its existing product lines.

VisionThroughout these years was to provide a quality food in an affordable prices. That’s why where ever the market inflation went, GOURMET never broke its rules.

Business sectorsGourmet deals in the following:• Bon vivant• Bakery• Mithai• Toffees and candies • Pasteurized Milk• Powder Milk• Ice cream• Breads and Jams• Water and beverages • Halwas and ketchups

Supply chain of Gourmet foods & bakers :

Resources suppliers manufacturer

distributors retailers

customers

Gourmet MilkMilk is a complete nutrition for all ages keeping this nutrition for 4-5 days without using any chemical is a new idea, which GOURMET has introduced.

Primary Activities:o Inbound Logisticso Operationso Outbound Logistics

Inbound Logistics:The receiving and warehousing of raw material and their distribution to manufacture as they are required.

Operations:The process of transforming inputs into finished products and services.

Gourmet carriers out its operation very carefully inorder to maintain its

• Bacterial content• Freshness• Adulteration

Supply Chain:

Shipping Unit:o 1 liter ( 1000 ml): 12 packs per carton

o ½ liter (500 ml): 12 packs per shrink-wrapped tray

o ¼ liter (250 ml): 27 packs per shrink-wrapped carton

Outbound LogisticsThe warehousing and distribution of finished goods.

Cold Chain• A temperature-controlled supply chain.• Entire network through a cold chain• Beneficial to suppliers as well as consumers.• Multi-temperature vehicles• Core feature of cold chain:

FROZEN PRODUCTS at -18c to -25c, CHILLED PRODUCTS from 1c-4c DRY PRODUTCS at ambient temperatures.

Product strategy • Attractive labeling• Strong brand name• Variations in packaging

material

Promotions

Gourmet stop shopGourmet is shining at all across the stopovers/stations of Lahore Metro Bus System. There are a smart tuck shop at every stopover of LMBS

Competitive strategy

“A strategy which determines that how an organization will compete in it’s business units.”

Competitive advantage of Gourmet:• Own Supplier• It is leading the costs by cut the prices accordance with other

industries.• strong approach to its customers • Time delivery• High quality low prices

Information strategy:• Use Excel, SPSS, oracle for research and development• Maintain inventory through Computers• Product availability assurance• Communication gap