gourmet Bakery ,

8/14/2019 gourmet Bakery ,

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ReferenceReference: Supervisor: Supervisor

Mr.IftikharMr.IftikharGourmetGourmetJoher town G I branchJoher town G I branch

Phone: 5304318Phone: 5304318

Who are we?Who are we?

Gourmet Bakers and Sweets is the largest food retail chain of Pakistan. ItGourmet Bakers and Sweets is the largest food retail chain of Pakistan. It

is based in Lahore, the second largest city of Pakistan known for itsis based in Lahore, the second largest city of Pakistan known for its

traditional foods and passion for eating. With our 2 processing units and 28traditional foods and passion for eating. With our 2 processing units and 28

sales outlets we outreach to a huge population for their food needs.sales outlets we outreach to a huge population for their food needs.The company has shown an explosive annual growth of more than 25 % inThe company has shown an explosive annual growth of more than 25 % in

its business since 1987, whenits business since 1987, when Mr. Muhammad Nawaz ChathaMr. Muhammad Nawaz Chatha started thisstarted this

unique business with only one sale outlet. With his commitment andunique business with only one sale outlet. With his commitment and

strenuous effort to provide the consumers with best quality food products instrenuous effort to provide the consumers with best quality food products in

a convenient and unmatched displaying manner, Gourmet has become aa convenient and unmatched displaying manner, Gourmet has become a

success story of business growth in Pakistan. At moment we have more thansuccess story of business growth in Pakistan. At moment we have more than

1700 employees working in the organization.1700 employees working in the organization.

What we do?What we do?

We produce and sell all kinds of breads, buns, rusks, cookies, biscuits, cakes,We produce and sell all kinds of breads, buns, rusks, cookies, biscuits, cakes,

pastries, pizzas, patties, meat rolls, vegetable rolls, sandwiches, hotdogs, pastries, pizzas, patties, meat rolls, vegetable rolls, sandwiches, hotdogs,

nimko and doughnuts etc. In sweets, (traditional milk based Indian sweetnimko and doughnuts etc. In sweets, (traditional milk based Indian sweet

products) we deal in all sorts of traditional products like burfi, chum chum,products) we deal in all sorts of traditional products like burfi, chum chum,

gulab jaman, rassgulla, patisa, jalebee, amrati, ladoo and rass malai etc.gulab jaman, rassgulla, patisa, jalebee, amrati, ladoo and rass malai etc. WeWe

dedicate our shelves for retail of products like juices, soft drinks, pickles,dedicate our shelves for retail of products like juices, soft drinks, pickles,

jams and jellies, dairy products, ice creams and desserts, baby formulas,jams and jellies, dairy products, ice creams and desserts, baby formulas,

canned vegetables and fruits, drinking water and cereal products from thecanned vegetables and fruits, drinking water and cereal products from theworld leading brands.world leading brands.

What we look forward to?What we look forward to?

In pursuit of our continuing efforts to provide our consumers with maximumIn pursuit of our continuing efforts to provide our consumers with maximum

range of quality products we are:range of quality products we are:


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1.1. Doing backward integration for the provision of best quality rawDoing backward integration for the provision of best quality raw

materials for our products. In this regard setting up a self-milkmaterials for our products. In this regard setting up a self-milk

collection system and a dairy plant for the production of raw cheesecollection system and a dairy plant for the production of raw cheese

and khoya (the two main raw materials of all sweet products) is ourand khoya (the two main raw materials of all sweet products) is our

new move.new move.

2. Constructing a start-of-the-art bakery plant, where the facility andConstructing a start-of-the-art bakery plant, where the facility and

systems are being set upsystems are being set up to meet all the requirements of food safetyto meet all the requirements of food safetysystem HACCP.system HACCP.

3.3. Extending our retail outlets in Lahore and other cities of Pakistan toExtending our retail outlets in Lahore and other cities of Pakistan to

outreach the awaiting consumers all over the country.outreach the awaiting consumers all over the country.

4.4. Providing best services as third party retailer to sell innovative foodProviding best services as third party retailer to sell innovative food

products to be sold out at our outlets.products to be sold out at our outlets.

Bakers and sweetsBakers and sweets

With a network of 2 Production Units & 28With a network of 2 Production Units & 28

sales outlets we spread out our presence insales outlets we spread out our presence in

every part of Lahore, the second largest cityevery part of Lahore, the second largest city

of Pakistan. Consumer satisfaction in productof Pakistan. Consumer satisfaction in product

quality and service is the zeal of our businessquality and service is the zeal of our business

Restaurant chainRestaurant chain

In continuance of our business tradition of providing quality foods andIn continuance of our business tradition of providing quality foods andunmatchable service for the health and happiness of whole family, Gourmetunmatchable service for the health and happiness of whole family, Gourmet

has set up a family restaurant chain.has set up a family restaurant chain.

Gourmet Family Restaurant, right in the middle of the city is our firstGourmet Family Restaurant, right in the middle of the city is our first

endeavor in this line. The ever-swarming situation around the clock is anendeavor in this line. The ever-swarming situation around the clock is an

indication of unwavering trust of consumers in Gourmet.indication of unwavering trust of consumers in Gourmet.

Gourmet dairiesGourmet dairies

Gourmet Dairies isGourmet Dairies is

another step forwardanother step forward

to provide its consumer with wholesome milk and milkto provide its consumer with wholesome milk and milk

products. This is also a sort of backward integration for theproducts. This is also a sort of backward integration for the

provision of dairy raw materials for bakery and sweets productsprovision of dairy raw materials for bakery and sweets products


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of Gourmet. A self milk-collection system that has started to provide freshof Gourmet. A self milk-collection system that has started to provide fresh

and pure milk to Gourmets sweets processing unit is a unique example inand pure milk to Gourmets sweets processing unit is a unique example in

this reference.this reference.

Outlets networkOutlets network

With a network of 25 sales outlets we spread out our presence in every partWith a network of 25 sales outlets we spread out our presence in every part

of Lahore, the second largest city of Pakistan. Consumer satisfaction inof Lahore, the second largest city of Pakistan. Consumer satisfaction in

product quality and service is the zeal of our business.product quality and service is the zeal of our business.

Interview with Mr. Iftikhar (Supervisor of the Gourmet branch)Interview with Mr. Iftikhar (Supervisor of the Gourmet branch)

Place:Place:ggourmet bakers and sweetsourmet bakers and sweetsJoher town LahoreJoher town LahoreTime: 12:30 p.m.Time: 12:30 p.m.

1. In which department you operate?1. In which department you operate?

I am working in sales department of Gourmet Bakers and sweetsI am working in sales department of Gourmet Bakers and sweets

2. What is your job description here?2. What is your job description here?

I am working as a supervisor in the Gourmet bakersI am working as a supervisor in the Gourmet bakers

3. How much time have you worked here?3. How much time have you worked here?

I have worked for about 3 years in this companyI have worked for about 3 years in this company

4. Does the company give you family benefits?4. Does the company give you family benefits?

No, we dont get family benefits here. Its all about how much you work youNo, we dont get family benefits here. Its all about how much you work you

are paid for that only but after working 5 years in the company they willare paid for that only but after working 5 years in the company they will

give us some discounts in some products.give us some discounts in some products.

5. Would you refer your friend to work here?5. Would you refer your friend to work here?

I m not taking any responsibility of how much satisfied I am hell be theI m not taking any responsibility of how much satisfied I am hell be the

same but yes, its a good experience to work here.same but yes, its a good experience to work here.

6. Have you ever observed or experienced any discrimination at the6. Have you ever observed or experienced any discrimination at the

workplace?workplace?

No, theres no discrimination on any basis in the workplaceNo, theres no discrimination on any basis in the workplace

7. How many supervisors work here?7. How many supervisors work here?

There are two supervisors in the morning and two in the eveningThere are two supervisors in the morning and two in the evening


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8. What is the timing of your work?8. What is the timing of your work?

Its 10 hour job and I work here in the evening.Its 10 hour job and I work here in the evening.

9. Are you satisfied with your job?9. Are you satisfied with your job?

Yes Alhumdulillah I am satisfied from my job.Yes Alhumdulillah I am satisfied from my job.

10. Whats the relationship of your staff with the customers?10. Whats the relationship of your staff with the customers?

We take care of our customers on every cost and our we keep tryingWe take care of our customers on every cost and our we keep tryingfulfilling their needs on time ,giving them services on time and selling themfulfilling their needs on time ,giving them services on time and selling them

high quality products.high quality products.

11. How do you deal with the customers?11. How do you deal with the customers?

We are very much trained about customer services and all the staff isWe are very much trained about customer services and all the staff is

responsible for not returning any of our customers dissatisfied.responsible for not returning any of our customers dissatisfied.

12. What do you do if a customer returns the good back?12. What do you do if a customer returns the good back?

If theres not any fault in the product then we dont accept the returnedIf theres not any fault in the product then we dont accept the returnedgood.good.

13. What if you are confronted with an aggressive customer?13. What if you are confronted with an aggressive customer?

We have a complaint manager for this purpose and all the complaints areWe have a complaint manager for this purpose and all the complaints are

handled and processed by the complaint managerhandled and processed by the complaint manager

14. What if any customers are touching your things that they shouldnt14. What if any customers are touching your things that they shouldnt

touch?touch?

We ignore at the first attempt but we warn if the customer repeats the actionWe ignore at the first attempt but we warn if the customer repeats the action

and theres a danger of breaking of goods.and theres a danger of breaking of goods.

15. Do you give any post sales service to your customer?15. Do you give any post sales service to your customer?

Yes if the good that the customer have bought is having any defect than weYes if the good that the customer have bought is having any defect than we

do consider it.do consider it.

16. Do you sell quality products?16. Do you sell quality products?

Yes we sell quality products and theres no compromise in the quality ofYes we sell quality products and theres no compromise in the quality of

products we sell. The major emphasis of our company is to sell quality notproducts we sell. The major emphasis of our company is to sell quality not

quantity.quantity.

17. What advertising plans have been adopted by the company?17. What advertising plans have been adopted by the company?

We have or own site We have or own site www.www.gourmetgourmetbaker.com.pkbaker.com.pk for the advertisement offor the advertisement of

products and company, we have introduced our Gourmet restaurant by products and company, we have introduced our Gourmet restaurant by

giving pamphlets to the customers, we havent advertised our products ongiving pamphlets to the customers, we havent advertised our products on

media, and our branches throughout Lahore is itself an advertisement of themedia, and our branches throughout Lahore is itself an advertisement of the

company.company.
http://www.gourmetbaker.com.pk/http://www.gourmetbaker.com.pk/http://www.gourmetbaker.com.pk/http://www.gourmetbaker.com.pk/http://www.gourmetbaker.com.pk/http://www.gourmetbaker.com.pk/http://www.gourmetbaker.com.pk/http://www.gourmetbaker.com.pk/http://www.gourmetbaker.com.pk/http://www.gourmetbaker.com.pk/


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18. In which major cities you have branches?18. In which major cities you have branches?

We only operate in LahoreWe only operate in Lahore

BranchBranch AddressAddress Contact #Contact #

Johar TownJohar Town 40-B Johar Town40-B Johar Town+92 42+92 42

51769145176914

12G Joher Town12G Joher Town 12-G Johar Town12-G Johar Town +92 42+92 4253043185304318

Wapda TownWapda Town 14 F, PIA Society Near Wapda Town.14 F, PIA Society Near Wapda Town.+92 42+92 42

51816155181615

Faisal TownFaisal Town 11-D Faisal Town11-D Faisal Town+92 42+92 42

51645745164574

Link RoadLink Road

Model TownModel Town89-K Link Road Model Town89-K Link Road Model Town

+92 42+92 42

58518125851812

Model TownModel Town 51/52 A Model Town51/52 A Model Town

+92 42+92 42

58660735866073

Muslim TownMuslim Town 448-A Ayubia Market New Muslim Town448-A Ayubia Market New Muslim Town+92 42+92 42

58667415866741

Z-BlockZ-Block 310 Z LCCHS Defence310 Z LCCHS Defence+92 42+92 42

57312505731250

H-BlockH-Block 162 H, DHA162 H, DHA+92 42+92 42

58983785898378

K-BlockK-Block DHA LahoreDHA Lahore+92 42+92 42

57407475740747

CanttCantt4/1, 4/2 Abid Majeed Road Girja Chowk4/1, 4/2 Abid Majeed Road Girja Chowk

LHRCanttLHRCantt+92 42+92 42

66717226671722

SaddarSaddarH No. 1425-16 Ahata Kishori Lal SadarH No. 1425-16 Ahata Kishori Lal Sadar

BazarBazar+92 42+92 42

66639906663990

Shalimar LinkShalimar Link

RoadRoad106, Shalimar Link Road106, Shalimar Link Road

+92 42+92 42

68458666845866

Barkat MarketBarkat MarketShop # 10 Lahore Tower Barket MarketShop # 10 Lahore Tower Barket Market

Garden TownGarden Town+92 42+92 42

58891395889139

18-G Iqbal Town18-G Iqbal Town 18- G Gulshan Block Iqbal Town18- G Gulshan Block Iqbal Town +92 42+92 4254186125418612

Iqbal TownIqbal Town 654 Omer Block Iqbal Town654 Omer Block Iqbal Town+92 42+92 42

54156545415654

SamanabadSamanabad 476-N Main Road Samanabad476-N Main Road Samanabad+92 42+92 42

75601127560112

Zahoor ElahiZahoor Elahi 25- A Block B Gulberg II25- A Block B Gulberg II+92 42+92 42

58719485871948

Ravi RoadRavi Road 103,Ravi Road103,Ravi Road +92 42+92 42


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77005457700545

Davis RoadDavis Road 14- A, Davis Road14- A, Davis Road+92 42+92 42

63093486309348

ShadmanShadman 42/6, 42/7 Shadman Market42/6, 42/7 Shadman Market+92 42+92 42

75601127560112

Railway PlazaRailway PlazaGhari Shahu Railway plaza Allama IqbalGhari Shahu Railway plaza Allama Iqbal

RdRd

+92 42+92 42

63146566314656

Rustam ParkRustam Park Omer Market Rustum Park Gulshan RaviOmer Market Rustum Park Gulshan Ravi+92 42+92 42

74606687460668

Hussain ChokHussain Chok 3A,C III Gulberg III Lahore3A,C III Gulberg III Lahore+92 42+92 42

57531465753146

Gulshan RaviGulshan Ravi 162-A Gulshan Ravi162-A Gulshan Ravi+92 42+92 42

74629337462933

19. Whats your relationship with the suppliers?19. Whats your relationship with the suppliers?We have good relationship with our suppliers .They have never been late inWe have good relationship with our suppliers .They have never been late in

delivering the supplies, our upper management is very efficient and worksdelivering the supplies, our upper management is very efficient and works

hard to solve these problems we have loyal suppliers .suppliers have neverhard to solve these problems we have loyal suppliers .suppliers have never

disappointed us.disappointed us.

20. How you maintain your inventory?20. How you maintain your inventory?

We have full knowledge of after how much time we have to informWe have full knowledge of after how much time we have to inform

management about our inventory gourmet products are freshly made andmanagement about our inventory gourmet products are freshly made and

then we have a good system of inventory check for the other goods.then we have a good system of inventory check for the other goods.

21. How much profit your company earns in each month?21. How much profit your company earns in each month?

We are not familiar with the profits but the company earns good profit thatsWe are not familiar with the profits but the company earns good profit thats

why they have decided to make chains in Lahore and they are also earningwhy they have decided to make chains in Lahore and they are also earning

excellent profit.excellent profit.

22. Who you think your competitors in this area?22. Who you think your competitors in this area?

Our company has few competitors Nirala, cakes & bakes etc but in this areaOur company has few competitors Nirala, cakes & bakes etc but in this area

we have Good luck bakery is our direct competitor.we have Good luck bakery is our direct competitor.

23. Whats your sale in the Eid season?23. Whats your sale in the Eid season?

We have a large amount of customers in Eid days and large profits areWe have a large amount of customers in Eid days and large profits are

earned during the other festivals too.earned during the other festivals too.

24. Which product of your company is sold mostly in the festivals?24. Which product of your company is sold mostly in the festivals?

Our sweets (mithae) and cakes are sold mostly and sweets mostly as its aOur sweets (mithae) and cakes are sold mostly and sweets mostly as its a

traditional gift.traditional gift.


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25. What do you offer for the children?25. What do you offer for the children?

We offer cakes of different cartoon characters and we also prepare cakesWe offer cakes of different cartoon characters and we also prepare cakes

which the picture of the birthday girl /boy on the top of the cake.which the picture of the birthday girl /boy on the top of the cake.

26. What do you feel is your parking fulfills the requirement of the26. What do you feel is your parking fulfills the requirement of the

customers?customers?

No, we face problems when theres high traffic, or large customers andNo, we face problems when theres high traffic, or large customers andmostly in eid days.mostly in eid days.

27. Do you give concessions or discounts to customers?27. Do you give concessions or discounts to customers?

No we dont give discounts to the customers; prices are fixed for all No we dont give discounts to the customers; prices are fixed for all

customers.customers.

28. Do you give discounts to your staff?28. Do you give discounts to your staff?

Yes, we give discounts to our staff, theres a card of 15% and 25% accordingYes, we give discounts to our staff, theres a card of 15% and 25% according

to the post and hierarchy of jobs and the persons who own that card from theto the post and hierarchy of jobs and the persons who own that card from thecompany have discounts on all good sold at Gourmet.company have discounts on all good sold at Gourmet.

29. Do you allow your customers to borrow goods from you?29. Do you allow your customers to borrow goods from you?

No, we ask for the immediate cash payments and we dont give them goodsNo, we ask for the immediate cash payments and we dont give them goods

on credit.on credit.

30. How many sales person are working in your this branch?30. How many sales person are working in your this branch?

There are about 15-16 persons working as sales persons in this branch.There are about 15-16 persons working as sales persons in this branch.

Do you give training to them?Do you give training to them?

Yes, we have a training program for them, our 12 sales persons are fullyYes, we have a training program for them, our 12 sales persons are fully

trained and the other 3 / 4 sales persons are kept for training / probation.trained and the other 3 / 4 sales persons are kept for training / probation.

31. What if the customer complains about the product?31. What if the customer complains about the product?

If theres a serious complain then we send the product to the head office andIf theres a serious complain then we send the product to the head office and

if the complain is not serious then we take the defected product from theif the complain is not serious then we take the defected product from the

customers and change it with the new product from the store at the spot.customers and change it with the new product from the store at the spot.

32. Any new products you offered?32. Any new products you offered?

Yes the company believes on developing new products of Gourmet, we haveYes the company believes on developing new products of Gourmet, we havejust introduced our gourmet milk and gourmet ice cream.just introduced our gourmet milk and gourmet ice cream.

33. So what was the response of the customers?33. So what was the response of the customers?

The gourmet ice cream gave very good response but the customers wereThe gourmet ice cream gave very good response but the customers were

complaining about the milk .they were saying the milk is not of good qualitycomplaining about the milk .they were saying the milk is not of good quality

and it smells when the packet is opened .but now this complain is alsoand it smells when the packet is opened .but now this complain is also

removed by the company. Its also giving positive response.removed by the company. Its also giving positive response.


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34. What if the customers are frequently complaining about a sales person?34. What if the customers are frequently complaining about a sales person?

Then we fire him with the investigation of his performance. We are trainedThen we fire him with the investigation of his performance. We are trained

for the customer services; even if theres a fault of the customer we negatefor the customer services; even if theres a fault of the customer we negate

the sales person in front of the customer.the sales person in front of the customer.

35. Who is on the upper post from you?35. Who is on the upper post from you?

Its the Zonal manager of each branch.Its the Zonal manager of each branch.

36. Whats the turnover rate of your sales persons?36. Whats the turnover rate of your sales persons?

Its 5% in a year. The turnover rate is very low in the company, all theIts 5% in a year. The turnover rate is very low in the company, all the

employees are highly satisfies with their jobs.employees are highly satisfies with their jobs.

37. How is the environment of the shop?37. How is the environment of the shop?

The environment is very friendly .We enjoy working hereThe environment is very friendly .We enjoy working here

38. How is the relationship between the sales persons?38. How is the relationship between the sales persons?

They are very helpful to each other; we are never confronted with anyThey are very helpful to each other; we are never confronted with any conflict between the employees.conflict between the employees.

39. What do you do when theres a large no. of customers in shop?39. What do you do when theres a large no. of customers in shop?

Then we distribute our sales person around the two sides and they are trainedThen we distribute our sales person around the two sides and they are trained

not to suffer from being committed by fraud or mistake.not to suffer from being committed by fraud or mistake.

40. How do you greet your customers?40. How do you greet your customers?

We greet them by saying Assalam alaikum sir/miss and what can we do forWe greet them by saying Assalam alaikum sir/miss and what can we do for

you?you?

41. Do you have any feedback system so that you can improve your41. Do you have any feedback system so that you can improve your

systems?systems?

Yes we have a segment of customer care in which the customers can giveYes we have a segment of customer care in which the customers can give

feedback about the services or products .it can also be done through ourfeedback about the services or products .it can also be done through our

complaint manager.complaint manager.

42. Any other services you provide on internet/website?42. Any other services you provide on internet/website?

Yes we have a segment of career support in which we have given the jobYes we have a segment of career support in which we have given the job

description of the employees we need for the company .and the interesteddescription of the employees we need for the company .and the interestedpersons can contact us on the site .i.e.persons can contact us on the site .i.e. send your application with onesend your application with onepage CV on following addresspage CV on following address [email protected]@gourmetbaker.com.pk

44. Do your company does market search for R&D?44. Do your company does market search for R&D?

Yes, Our Company survey the new products required by the customers andYes, Our Company survey the new products required by the customers and

the new products the customers need. It also deals with the change in thethe new products the customers need. It also deals with the change in the

products or enhancement in the existing products.products or enhancement in the existing products.
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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45. Are you completely satisfied with the job?45. Are you completely satisfied with the job?

Yes, I am completely satisfied with my job.Yes, I am completely satisfied with my job.

46. Compared to a year ago how would you describe your current job46. Compared to a year ago how would you describe your current job

satisfaction level?satisfaction level?

I would be much more satisfied with my job.I would be much more satisfied with my job.


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Analysis and recommendationsAnalysis and recommendations

The analysis of the data provided by the supervisor shows that the GourmetThe analysis of the data provided by the supervisor shows that the Gourmet

bakers and sweets are striving to get a competitive advantage against itsbakers and sweets are striving to get a competitive advantage against its

customers but there are some problems too on which the company shouldcustomers but there are some problems too on which the company should

concentrate because they serve many other factors respectivelyconcentrate because they serve many other factors respectively

1. First of all the company should concentrate on offering incentives andFirst of all the company should concentrate on offering incentives and

benefits to its old employees who are serving the company for morebenefits to its old employees who are serving the company for more

than one year. they should be given family benefits and compensationthan one year. they should be given family benefits and compensation

.by doing this the company could reduce its turn over rate. Because

.by doing this the company could reduce its turn over rate. Becausewhen the employees are satisfied they can serve the customers morewhen the employees are satisfied they can serve the customers more

efficiently and they are also committed to the job and company.efficiently and they are also committed to the job and company.

2. And secondly they should reduce the employee work hours.10 hrs jobAnd secondly they should reduce the employee work hours.10 hrs job

is a long period and the employee gets bored and loose interest in theis a long period and the employee gets bored and loose interest in the

sales .Therefore it should be 8 hrs .sales .Therefore it should be 8 hrs .

3. The company havent advertised themselves through media; theyThe company havent advertised themselves through media; they

should have adopted some other source of advertisement to cater theshould have adopted some other source of advertisement to cater the

market. Well they are well known in the market but they should usemarket. Well they are well known in the market but they should useTV media for their advertisement, they could also advertiseTV media for their advertisement, they could also advertise

themselves on the cable in the areas in which they are having theirthemselves on the cable in the areas in which they are having their

chains.chains.

4.4. The name of the company is easy to pronounce for those people whoThe name of the company is easy to pronounce for those people who

know that they have to keep the T silent in the logo of Gourmet butknow that they have to keep the T silent in the logo of Gourmet but

some people pronounce it with T and then the pronunciation of thesome people pronounce it with T and then the pronunciation of the

name of the company becomes very difficult.name of the company becomes very difficult.

5. The Gourmet bakers have their branches only in Lahore which is theThe Gourmet bakers have their branches only in Lahore which is the

draw back of their marketing strategies. The company should alsodraw back of their marketing strategies. The company should also

open its outlets in other major cities. And spend capital on advertisingopen its outlets in other major cities. And spend capital on advertising

the company in those cities.the company in those cities.

6. The employees of the company should be aware of the marketingThe employees of the company should be aware of the marketing

plans of the company; they should know that how much profit theplans of the company; they should know that how much profit the

company is earning and what place they owe in the market.company is earning and what place they owe in the market.


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7. The company has no system of motivating its employees. So that, theyThe company has no system of motivating its employees. So that, they

could work with more interest.could work with more interest.

8. The company is not planning for the loyalty of its customers. TheyThe company is not planning for the loyalty of its customers. They

should give discounts to its regular customers. in this way theshould give discounts to its regular customers. in this way the

customers sincerity with the company will grow.customers sincerity with the company will grow.

9.9. The Parking area of the Gourmet bakers should be enhanced if theirThe Parking area of the Gourmet bakers should be enhanced if their

customers face problems in parking .then the customer would prefercustomers face problems in parking .then the customer would prefer

to go on some other store to find convenience rather than buying forto go on some other store to find convenience rather than buying for

the Gourmet.the Gourmet.

10.10.The company should increase the quality of the new products theThe company should increase the quality of the new products the

company has offered (milk and ice-cream) and they should alsocompany has offered (milk and ice-cream) and they should also

concentrate on the advertisement of the new product seriously.concentrate on the advertisement of the new product seriously.

11.11.The company should take feedback from the customers by personallyThe company should take feedback from the customers by personally

surveying home to home and asking questions about the products andsurveying home to home and asking questions about the products and

improvement they should do .they should concentrate on theimprovement they should do .they should concentrate on the

requirement of the customers.requirement of the customers.

12.12.As the people are weight and diet conscious today so the GourmetAs the people are weight and diet conscious today so the Gourmet

bakers should introduce sugar free sweets and cakes for those peoplebakers should introduce sugar free sweets and cakes for those people

this will help in their promotion and it will give an impact that thethis will help in their promotion and it will give an impact that the

company is customer conscious. And it will also be a competitivecompany is customer conscious. And it will also be a competitive

advantage for the company.advantage for the company.

13.13.They should be concentrating on the quality of their products so thatThey should be concentrating on the quality of their products so that

the customers wouldnt be returning the goods back and thus thethe customers wouldnt be returning the goods back and thus the

image of the company wouldnt be lost in the eyes of the customers.image of the company wouldnt be lost in the eyes of the customers.

14.14.The company should communicate its goals to its employees.The company should communicate its goals to its employees.


12/12

University of management andUniversity of management andtechnologytechnology

Principles of MarketingPrinciples of Marketing

Submitted to: Mr. Waseem AlamSubmitted to: Mr. Waseem Alam

gourmet Bakery ,

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