Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got...

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Got Twitter Jitters? CAHNRS Office Hours | May 17, 2017

Transcript of Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got...

Page 1: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

Got Twitter Jitters?CAHNRS Office Hours | May 17, 2017

Page 2: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

We Can Fix That!

Today, we’ll cover:

● Benefits

● Getting started

● Branding yourself

● Becoming comfortable

Page 3: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

What is Twitter?

Page 4: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

What is Twitter?

Twitter is your

message mobilizer.

Page 5: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Why use Twitter?

Twitter allows you to:

● Market yourself

● Engage with others

● Drive traffic to website

● Network within field and industry

Page 6: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Let’s get started

twitter.com

Page 7: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Sign Up

Page 8: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Sign Up

Your Username

@Username

Page 9: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Sign Up

@WSUPullman

@FrugalGardening

@wsucahnrs

@WSU_Cougar_Pres

Page 10: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Build Your Brand

Page 11: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Build Your Brand

Page 12: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Build Your Brand

Page 13: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Build Your Brand

CAHNRS Examples

Page 14: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Build Your Brand

1. Language and images that align

with interests or research

2. Positive and upbeat tone

3. Other useful or important info

Page 15: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Get Comfortable

● Chicago Manual of Style

● AP Style

● New York Times

● Seattle Times

● WSU CAHNRS

List people to “Follow”

Page 16: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Get Comfortable

Page 17: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Get Comfortable

Reply

Retweet

Like

Page 18: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Live Demo

Page 19: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That!

Remember...

● Brand yourself with profile

elements

● Follow accounts of interest or

similar message

● Get comfortable by Liking and

Retweeting

Page 20: Got Twitter Jitters? - Washington State University · 2017-05-17 · CAHNRS COMMUNICATIONS Got Twitter Jitters? We Can Fix That! Build Your Brand 1. Language and images that align

CAHNRS COMMUNICATIONS

Questions?

Decluttering Your Website

Next time…

Anatomy of a Tweet

Strategic Tweets

Scott Weybright

Therese Harris