Got Ideas? Crowdsourcing for Innovation and Community Engagement#13NTCideas

Lindsay HansonNicco MeleSteve MillerNaomi Pesky

Session Learning Objectives

Gain an understanding and knowledge of:

• The power and pitfalls of utilizing crowdsourcing as a tool for innovation and community engagement

• Top lessons and best practices for utilizing crowdsourcing

• Trends and tools available to nonprofits for crowdsourcing

Slide 2Got Ideas?

What Is Crowdsourcing?

• Definition• Evolution and Trends• Forms

Slide 3Got Ideas?

Why Should Nonprofits and Foundations Use Crowdsourcing?

• Collaboration• Innovation• Engagement

Slide 4Got Ideas?

ACTIVITY: Crowdsourcing in Action

• Offline• Twitter

Slide 5Got Ideas?

ACTIVITY: If you could require one real-life experience that everyone should have before they can be a CEO or hold elected office what would it be?

1. Work in a restaurant

2. Teach in a junior high school

3. Travel abroad

4. None of these

Slide 6Got Ideas?

To respond:

Tweet the number 1, 2, 3, or 4 with #13NTCideas

Examples of Crowdsourcing

Slide 7Got Ideas?

• Prize competitions and “challenges”• Community innovation platforms• Branding and creative projects • Virtual town halls and community planning

Prize Competitions

Slide 8Got Ideas?

Slide 9Got Ideas?

Community and Stakeholder Innovation

Virtual Town Halls and Community Planning

Slide 10Got Ideas?

Considerations and Limitations

Slide 11Got Ideas?

Tips and Success Factors

Slide 12Got Ideas?

If you build it…

…they won’t necessarily come

Tools and Resources

Slide 13Got Ideas?

Publications and Articles of Interest

• Change the World, and Win Fabulous Prizes

• Prizes with an Eye Toward the Future

• Innovation for the People, by the People

• Pepsi Refresh Project Case Study

• And the Winner Is...

• Harvard Business Review (hbr.org)

• The 1% Difference: 3 Keys to a Successful Crowdsourcing Program

Slide 14Got Ideas?

Results from the Activity and Q & A

Slide 15Got Ideas?

Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! 

or Online using #13NTCideas at www.nten.org/ntc/eval

INSERTQR CODE

HERE