Got 30 minutes a day? Implement your social media program

Running Your Social Media Strategy In A 30 Minutes a Day

January 23-24, 2014Houston, TX

For A Copy Of Today’s Presentation

3 Ways To Obtain A Copy:

1.Log On To Our Facebook Page: www.facebook.com/CBCGroup

Post: #PartyClub30

2.Email CBCG [email protected]

3.Leave Me Your Business Card

Creative Business Consulting Group www.cbc-group.net

There are Bigger Things to Fear Than Social Media


28 + Years Retail Industry Experience Fortune 500 Sales and Marketing ExecutiveSuccessful B-T-C StrategistExperienced Brand Manager And Marketing ExecutiveSocial Media Strategist and DeveloperContact Information: (617) 437 -9191Email: [email protected]

Why Listen To Creative Business Consulting Group –Lynn Switanowski?


Consumers Are Using Social Media, Are You? 56% Of Shoppers Using Social Media Have

“Friended,” “Followed” Or “Subscribed” To A Retailers’ Page or Feed

More Than 50% Of Online Shoppers Use SM To Engage With Brands They Like/Buy

Almost 50% of Retailers’ Fans Follow To Learn About Special Deals And Products

85% Of Gen Y Shoppers Participate In Social Networking

* (Pricegrabber, 2010)

Retailers Do Not Have The Same Presence On Social Networks

Creative Business Consulting Group www.cbc-group.net617-437-9191

Employ POST Techniques For 30 Minutes Daily To Achieve Social Media Success


Strategy Formation Starts With Understanding Where Your Customers Are And What They Say

Start By Assessing Where You Should Be Participating And Where The Biggest Opportunities Exist

Where Do Your Current And Potential Customers Participate?

Listening Will Give You A Good Idea Of:What’s Being Said About Your Company Online Where Messages Are Posted Where Users Spend TimeHow Much Is Being Discussed

Ask Yourself: How Your Competitors Are Participating In Social Media?

People


Google Alerts Emails You Whenever A Chosen Keyword Is Mentioned In Any Form Of Online Content.

Sitevolume Reports How Often Keywords Or Phrases Appear On Twitter, Digg, Myspace, Youtube And Flickr

Socialmention Enables You To Search Keywords And Phrases By Specific Channel Category (Blogs, Images, News,Video, Etc.), Or As A Whole, And To Receive Email Alerts When A New Mention Is Posted

People

Key Listening Tools


Define Objectives and Strategy – Establish Clear, Quantifiable Goals

Objectives

•What Are You Looking To Get Out Of A Social Media Marketing Program - Today And In The Future?

Consider How To:Expand Brand Or Product Awareness

Build Or Enhance Brand Community

Engage Fans And Convert Them To Customers

Improve Customer Satisfaction


Objectives

•Xxx•Xxx•xxx

Determine Social Media Goals And Objectives Based On Business Goals And Capability


Decide Where to Concentrate Your EffortsStrategy

You Can’t Be Everywhere At Once – Start Slowly And Build

Start With One Social Media Program And Learn The Basics

Layer In More Functionality Incorporate Time Saving ApplicationsUse Younger Employees (Or Children) To

Mentor You

Integrate Additional Social Media Application When You Are Ready


Your Social Media Strategy Must Be Built To Engage Followers and Build A Community

Personal 40% • Share Your Personality • Publish Information That Will Help Establish You And

Your Brand With Your Followers• Have Fun And Express Yourself

Share Relevant Information 30%

• Forward Blog Posts (Yours Or Others) That Are Of Interest To Your Followers

• Share Articles That Will Be Interesting To Your Fans• Make Yourself The Expert By The Information You

Share

Business 30% • Publish Promotions Or Store Events • Publish Specials/Deals For Followers With Links To

Appropriate Webpages And/Or Locations• Host Special Events For FB Fans Only

Using Social Media For Your Small Business Requires A Blend Of Business And Personal Information

Strategy


Remember The Basics, Follow Posting “Rules”

• Create a Posting Calendar, Assign Duties To Appropriate Personnel

• Align Posts With Your Overall Strategy – What Are Your Goals?

• Create And Schedule GREAT Content DAILY

• Good Posts Build Rapport, Evoke Trust And Engage Customers To Buy

• Remember The Rules - 40/30/30

• Engage Your Customers To Help With Posts-Ask For Pictures, Comments, Videos, Take Surveys

• Ask Questions To Engage A Response From Your Followers

Engaging Fans With Your Social Media – How To Begin….

Strategy


Use Humor To Engage Your Fans and Followers Do you like to laugh? So do your customers! Make your marketing more fun and you will stand out from the competition and capture customer attention.

Try These Tips To Create Humorous Posts:

1.Tap into Pop Culture – Getting your fans into a fun pop culture meme is enough to them smile.

2.Lampoon With Cartoons - Cartoons are often the most-read and remembered part of magazines and newspapers, and they can also be an effective mechanism for promoting your brand

3.Get Animated – Use apps to create animated videos –quickly and easily. Apps to try: Xtranormal or GoAnimate

4.Solicit Humor From Your Fans - why not try crowdsourcing your funny business?

Engaging Fans With Your Facebook Page - What Should You Talk About?

Strategy


Engaging Fans With Your Facebook Page - What Should You Talk About? Use In Store Experiences In Your Post Content Deliver A View Of Your Daily Business Via Posts. Help Your Customers Follow What Is Going On With Your Business- Even If They Can’t Be There

• In-Store Events

• Marketing Activities

• Links To Emails, Blog Posts, etc.

• Trade Show Experiences

• Share Your Market Experiences

• Ask For Customer Feedback

• Share Customer Experiences

• Testimonials, Product Reviews

• Share Employee Experiences Behind The Scenes Look At

Work


Technology

Scheduling Tools Will Improve Productivity And Ensure Consistent Engagement

Technology

• Hootsuite www.hootsuite.com - Desktop

Application That Links Twitter, Facebook, Search And Followers On One Screen

• Sendible www.sendible.com - Links

Multiple Social Media Applications From One Desktop Application. Allows For Scheduling of Future Posts.


Technology

Mobile Technology Can Improve Efficiency And Responsiveness When Out Of The Store

Technology


CBCG Can Help You Engage With Your Online Customers

• Help You Identify the Long-Term Business Opportunities Created By Using Social Media

• Teach You How to Create Social Media Marketing Programs That Engage Customers

• Show You The Cost Saving Benefits Of Using Social Media

• Share How to Create An Engaging Social Media Strategy for Your Retail Business

Call Today: (617) 437-9191

Got 30 minutes a day? Implement your social media program

Business

Transcript of Got 30 minutes a day? Implement your social media program