1. What is Social Media?

2. What it Aint 3. What it is 4. Community networks 5. Geography 6. Similar Sector 7. Similar Customers 8. Mutual aid 9. More than one community 10. Real World networks can and will be disrupted 11. Social networks will always be there, even if you are not 12. Virtual networks can become real life networks 13. How to Engage with a Crisis.How to Engage with a Crisis. 14. The Reported Role of Social Media 15. HMG Response to the Riots Ignore Block Engage No countering voice to assassination tweets Ignoring social media didnt work Consider all options including blocking networks Blocking couldnt work.. and the Government faced a public backlash Make use of social media to engage Engagement did work but slowly and worked best where trusted networks were already in place 16. The Police Use of Social Media Pre-riotPre-riot Post-riotPost-riot FutureFuture 17. Facts on social media growthFacts on social media growth 30 million30 million registered users onregistered users on over 1 billion users worldwideover 1 billion users worldwide Up toUp to 400,000400,000 people sign up topeople sign up to everydayeveryday Now overNow over 5 Billion5 Billion 90 million90 million 18. What do we know about Social Media Users? They post content onlineThey post content online Display their likes and dislikesDisplay their likes and dislikes Like to take pictures and record videosLike to take pictures and record videos Can make it go viralCan make it go viral 19. AmusingAmusing Fenton! 2 million viewsFenton! 2 million views 20. WitnessWitness SomethingSomething 21. Something they dont likeSomething they dont like 22. To Organise ProtestsTo Organise Protests httphttp ://www.ukuncut.org.uk://www.ukuncut.org.uk And to respond while at a demonstration http://twitter.com/s ukeySMS 23. What is the link? 24. Connectivity 25. How have the Police Responded? 26. Social Media Requires Bravery 27. Disruptive Leadership :Leading From the Edge 28. Twit Cam - You Tube 29. Protest in Dudley today, come and support #EDL RT Protest in Dudley today, come and support #EDL Muslims with knives rioting in Dudley #EDL RT 100s Muslims with knives rioting in Dudley get here! #EDL There are no Muslims rioting in Dudley all quiet #EDL RT police say There are no Muslims rioting in Dudley all quiet #EDL #EDL supporter stabbed by Muslim in Dudley RT #EDL supporter stabbed by Muslim in Dudley come and support us #EDL no one stabbed, this is misinformation. Follow for accurate facts #EDL misinformation being spread by EDL listen to police tweets #EDL police say no one has been stabbed- EDL lying #EDL police allowing muslims to attack whites in Dudley #EDL no one has been attacked in Dudley #EDL dont react to EDL lies police say no one been attacked #EDL thank you police for accurate tweets 30. Support and Guidance 31. ACPO National Strategy Keeping Up Joining Up Leadership 32. London Riots August 2011 33. Imperative to Engage If no information is coming from theIf no information is coming from the authorities the gap will be plugged byauthorities the gap will be plugged by speculationspeculation 34. West Midlands Police - Superintendent Mark Payne During Riots in WolverhamptonDuring Riots in Wolverhampton used Twitter throughout to:Twitter throughout to: Update CommunitiesUpdate Communities Prevent the spread of mis-information andPrevent the spread of mis-information and rumourrumour 5000 plus5000 plus new followersnew followers within 24 hourswithin 24 hours of riotof riot 35. Police Users Have Benefited 36. Lessons Learned Event Key themes Forces who had already invested timeForces who had already invested time using social media were betterusing social media were better prepared when the disorders took placeprepared when the disorders took place Forces cannot deal with crisis situationsForces cannot deal with crisis situations and establish a meaningful social mediaand establish a meaningful social media presence at the same timepresence at the same time Text Text Text Text 37. Engagement .is the foundation which supports:.is the foundation which supports: IntelligenceIntelligence InvestigationInvestigation 38. Trust Public want to go to trusted sources forPublic want to go to trusted sources for informationinformation Trust best built over timeTrust best built over time 39. Recommendations Review ICT systems and alternative supportReview ICT systems and alternative support systems to ensure resiliencesystems to ensure resilience Ensure investigators recognise social media works inEnsure investigators recognise social media works in real timereal time Ensure processes are in place to timely captureEnsure processes are in place to timely capture information posted online supported by properinformation posted online supported by proper evidence gathering proceduresevidence gathering procedures 40. Recommendations Ensure Social Media is sufficientlyEnsure Social Media is sufficiently developed to be able to respond todeveloped to be able to respond to challenges which arise during criticalchallenges which arise during critical incidentsincidents Ensure a system is in place for monitoringEnsure a system is in place for monitoring social media and contingency plans forsocial media and contingency plans for increased communications support whenincreased communications support when necessarynecessary 41. Capability Gaps Lack of trained staffLack of trained staff Insufficient technology to monitor,Insufficient technology to monitor, analyse and captureanalyse and capture No local on-line communityNo local on-line community engagementengagement No pre-planned intelligence co-No pre-planned intelligence co- ordinationordination No 24/7 emergency contact withNo 24/7 emergency contact with Twitter, Facebook, BlackberryTwitter, Facebook, Blackberry 42. Next StepsNext Steps 43. Emergence of Mobile 44. UK Government Strategy Digital by defaultDigital by default Paradigm shiftParadigm shift Disruptive technologyDisruptive technology Opportunistic natureOpportunistic nature 45. Transforming Public Services Reduced CostReduced Cost 30 % public services = 1.3 b30 % public services = 1.3 b savingssavings Public Service Reform Digital byPublic Service Reform Digital by defaultdefault Drive up service deliveryDrive up service delivery 46. ANGUS FOX Smartphone AppSmartphone App 47. The Boston Marathon Experience It Could Be You! 48. How prepared would your organisation be? 49. Getting Started 50. Open Accounts 51. Fail early 52. Learn from your social media mistakes 53. Build networks and communities 54. Conversations not broadcast 55. Operating procedures 56. Working groups to share best practice 57. Go on, take the plunge 58. A magazine is an iPad thats broken!