gopeng Presentation1

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S i t u a t i o n A n a l y s i s

______________ & ______________

MMI3033 | DESIGN PROJECT 1 (MEDIA

INNOVATION)Media Innovation

Group Members:

Roxana Amiri1086786646Behrooz Razavi1071119045 Arjang Shirani1071118976


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y Tourism is travel for entertaining, leisure or business purposes.y tourists are people who travel and stay in places outside their

usual environment for not more than one consecutive yeary Tourism has become a popular global leisure activity.y The industry that incorporates transportation, accommodation,

food, beverage, and entertainment, in which is the second largestGDP (Gross domestic product) subsidizing industry andbusiness for Malaysia.


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y

Tourism Malaysia under the Ministry of Tourism, Malaysia's objective isto promote Malaysia as an outstanding tourist destination.y Ministry of Tourism Malaysia is government organization that

promotes tourism activity, which is arranged by Ministry in MATIC.y The Malaysia Tourism Industry plans and arranges the events and

activity by demonstration, exhibition, and seminar.y Increase proficient counter service, providing tour guide brochure,

ensure cultural performance


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y Gopeng tourism is classified as ecotourism, and it s anadventurous type of tourism. It offers adventurousnature base tourism that allow us to discover the wonders and mystery of uncontaminated nature.

Some activities:y Cavingy Water Abseilingy Jungle trekkingy White water raftingy Rock Climbingy And etc.


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y There are not any statistics available forall of the sites of Gopeng town but themost important icon of the Gopeng:

y Gua tempurung was open to the publicin November 1997

y

The cave continues to attract bothlocals and foreign tourists, with many coming from Europe, Australia, theUnited States, New Zealand, Singaporeand other countries in the Asian region.

y The number of tourists has beenincreasing steadily from more than50,000 in 2005 to over 70,000 thefollowing year.


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Age 18-30

Gender Male and Female

Race Malaysian

Nationality Local/Internationa

l

Education College/university

Occupation Student

Income

(Monthly)

RM 1000-3000

Perception : Looking for a place to have funand experience adventure in nature.

Learning:Recommendation from friendsUniversity trip

Newspaper/MagazineMotivation:Looking for adventure and excitementEnjoying nature

Personality :Love to explore new places and sitesAdventure loverNature loverEasy going

Lifestyle:Healthy and active


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y The industry of travel and tourism has become one of therising industries.

y The industry that incorporates transportation,accommodation, food, beverage, and entertainment, in

which is the second largest GDP (Gross domestic product)subsidizing industry and business for Malaysiay Malaysia is well endowed with abundance of natural

resources particularly suitable for sustainable tourism.y Tourism Minister Datuk Seri Dr Ng Yen Yen said a master

plan is needed to be drafted to turn the former miningtown of Gopeng into a tourism town.

y Gopeng town now is developing in the market of tourismbut is not strong enough.


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y Direct competitors for Gopeng :y Taman Negaray Sabahy Sarawaky Indirect competitors:y Kuala Lumpury

Putrajayay Melaca


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y Gopeng town lacks advertising and promotionalhistory.

y Mostly tour agencies have some promotional packages

during the year. Tourism Malaysia advertising hassome general advertising that is related to the Gopengattractions.

y Most of the advertising is through internet, some

through brochure, and booklet.


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y http://blog.malaysia-asia.my/2009/10/kampar-river-white-water-rafting-in.htmly http://www.virtualmalaysia.com/destination/kandu%20cave.html

http://www.virtualmalaysia.com/destination/kandu%20cave.htmlhttp://www.mmadventure.com/abseiling/abseiling_for_fun.htm

y http://www.mmadventure.com/abseiling/abseiling_for_fun.htmy IPOH ECHO, issue 66, January 16-31, 2009, www.Ipohecho.com.my )y http://www.guatempurung.com/main.phpy

y http://holidaysinmalaysia.org/waterfalls/ulu-geruntum-waterfall/y http://www.guatempurung.com/gua.htmy http://tetleonphotography.blogspot.com/2008/11/rafflesia-gopeng.htmly http://www.mygopengresort.com/activity_rafflesia.phpy http://www.guatempurung.com/gua.htmy http://mytravelkaki.com/mtkv2/trips/Abseiling/wabseiling.shtmly http://www.mmadventure.com/abseiling/abseiling_for_fun.htmy http://www.virtualmalaysia.com/destination/Gopeng%20Homestay.htmly http://www.cuti.com.my/tour/info/id/910/Malaysia/Perak/tour/White-Water-Rafting---Kampar-

River--(Ex-Gopeng)/y http://siputkuning.blogspot.com/2009/10/discovering-kinta-valleys-nature-side.html


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