gopchung ,com
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Presenter: Bui Trung Son – Bui Thanh Son Kent International College Advanced Diploma of ITE Project GopChung.com
description
GopChung is a deal of the day website that is localized to major geographic markets VietNam. The site has recently launched a mobile application available on Wap, Android, iPhone and Blackberry. It allows users to buy deals on their phones and retrieve them using the screen as a coupon.Due to GopChung market being primarily composed of young, educated, female customers, the deals are often focused on technology markets.The best way for customers who are online in order to want to buy the best products with low price. The manufacturer want to buy their products on our website (when website be became famous ) Advertise their trademark Sell products with high quantity The product of website is cheaper than market at least 40% Buyers can purchase with many payment. Pay via Paypal. Home Delivery. Our trademark is new. Our trademark does not widen the market in other cities. Website focus on customers who have low income. There are not many sites like this. That’s why we will have lots of good opportunities to compete with them. Tend to customer who have no time to go shopping. No need to invest in advertise but website still attract a large of customer. Compete against other famous websites in trademark. Our competition is find more great deals and good policy to their customers. Build up our trademark.Use social networks.Post website information to all forum.Send email to customer who used to visit our website when there are some new deals.On the big holiday, we will send coupon card to VIP customers.The customer who invite more than 10 other customers. They will receive a gift from us. Search engine optimization. Friendly URL. Advertise on multimedia. PR + viral marketing
Transcript of gopchung ,com
Presenter: Bui Trung Son – Bui Thanh SonKent International CollegeAdvanced Diploma of ITE
Project GopChung.com
Project GopChung.com
OVERVIEW
OVERVIEW PROJECT
• GopChung is a deal of the day website that is localized to major
geographic markets VietNam.
• The site has recently launched a mobile application available on Wap,
Android, iPhone and Blackberry. It allows users to buy deals on their
phones and retrieve them using the screen as a coupon.
• Due to GopChung market being primarily composed of young,
educated, female customers, the deals are often focused on
technology markets.
Project GROUPON
SWOT ANALYTICS
SWOT Analytics Chart
SWOT Analytics Chart
• New way for shopping• Many way for payment• Cheap price.
• Focus on low income customers.• There are not many sites. • Officer, Family..• Attract a large of customer.
• New trademark• Not yet widen
• Compete against other trademark.• Great deals and good policy.• Build up.
SWOT - STRENGTHS
S WO T
STRENGTHS•The best way for customers who are online in order to want to buy the best products with low price. • The manufacturer want to buy their products on our website (when website be became famous )
• Advertise their trademark• Sell products with high quantity
• The product of website is cheaper than market at least 40%• Buyers can purchase with many payment.
• Pay via Paypal.• Home Delivery.
SWOT - WEAKNESSES
SO T
WEAKNESSES
• Our trademark is new.• Our trademark does not widen the market in other cities.
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SWOT - OPPORTUNITIES
S WO T
OPPORTUNITIES• Website focus on customers who have low income.• There are not many sites like this. That’s why we will have lots of good opportunities to compete with them. • Tend to customer who have no time to go shopping.• No need to invest in advertise but website still attract a large of customer.
SWOT - THREATS
SO T
THREATS
• Compete against other famous websites in trademark.• Our competition is find more great deals and good policy to their customers.• Build up our trademark.
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Project GopChung.com
DIGITAL MARKETING
OVERVIEW ONLINE MARKETING
• Use social networks.
• Post website information to all forum.
• Send email to customer who used to visit our website when there are some new deals.
• On the big holiday, we will send coupon card to VIP customers.
• The customer who invite more than 10 other customers. They will receive a gift from us.
• Search engine optimization.
• Friendly URL.
• Advertise on multimedia.
• PR + viral marketing
SEARCH ENGINE OPTIMIZATION
USE SOCIAL NETWORKS
FRIEND OF US
FRIEND OF FRIEND AND OTHER
CONCLUSION
