Google’s Search Philosophy

24
1 Universal Search for the Department of Energy’s National Laboratories Erik Arnold Adhere Solutions [email protected] 312.618.8600

description

Universal Search for the Department of Energy’s National Laboratories Erik Arnold Adhere Solutions [email protected] 312.618.8600. Google’s Search Philosophy. Intuitive, unified results Highly relevant User-friendly innovation. User. All information ‘Real-time’ data - PowerPoint PPT Presentation

Transcript of Google’s Search Philosophy

Page 1: Google’s Search Philosophy

1

Universal Search for theDepartment of Energy’sNational Laboratories

Erik ArnoldAdhere [email protected]

Page 2: Google’s Search Philosophy

Google’s Search Philosophy

2

User

All information‘Real-time’ dataCustomizable and extendable

Reach

Highly secure architectureStandards-basedLeverage existing security

Security

Intuitive, unified resultsHighly relevantUser-friendly innovation

Large corpus searchCross-enterprise managementFlexible infrastructure

Scale

Page 3: Google’s Search Philosophy

3

Google Universal SearchGoogle Universal Search

Page 4: Google’s Search Philosophy

4

The future of the search user experience…

Page 5: Google’s Search Philosophy

5

Intelligent simplicityGoogle Universal Search for Business

Employee Directory

Content Management

Wikis

Intranet

File share

SharePoint

“It now takes our sales executives 15 seconds to find something they used to burn 30 minutes looking for”

– Jim Cahill, Emerson Process Management

Page 6: Google’s Search Philosophy

6

Google Search Appliance

Fileshares

Intranets DatabasesEnterprise

applicationsContent

Management

Universal Search: Powered by Google Search Appliance

• Documentum

• SharePoint

• FileNet

• Livelink

• Any other system

• Over 200 file formats

• MS Office, PDF, HTML, etc.

• Web servers

• Portals

• Oracle

• SQL Server

• MySQL

• DB2

• Sybase

• ERP systems

• Business intelligence systems

Page 7: Google’s Search Philosophy

Adhere Solutions One Box Extension Products

7 Google Confidential

All Source One BoxOut of the box connectivity to over 5,000 third party content sources

• EBSCO• Elsevier• Lexis-Nexus• OCLC• Thompson• Plus thousands of additional sources

All Source Content FeedOut of the box connectivity to all the major enterprise systems for GSA indexing

• Documentum • Filenet • Livelink • Lotus Notes• Sharepoint• Many more

Page 8: Google’s Search Philosophy

8

User-Centric FeaturesSearch-as-you-Type

Page 9: Google’s Search Philosophy

9

Leverage social signals & users’ input

Page 10: Google’s Search Philosophy

10

Do-It-Yourself KeyMatch

Page 11: Google’s Search Philosophy

11

Making Search PersonalMaking Search Personal

Page 12: Google’s Search Philosophy

1212

Personalized Search Experience

Marketing Engineering

Page 13: Google’s Search Philosophy

13

“Innovation is the industrial engine of the 21st century”

Need for Continuous Innovation

Page 14: Google’s Search Philosophy

1414

Google: Constant improvements that users can absorb

Over 20,000 enterprise search customers

Fall 2007 Winter 2007 Spring 2008 Summer 2008

Google Site Search Launch

GSA 5.0 Launch“Universal Search” Search-As-

You-Type

Do-It-YourselfKeyMatch

AdvancedSearch Reporting Google Sites

Integration

Google Mini 5.0 Launch

GSS – Enhanced

Index Coverage

Google Search Appliance:

10 million in a box

GSS – Int’l Launch 40 languages

Search QualityFeedback Toolkit

GSA-to-GSAOneBox

Related WebResults

Page 15: Google’s Search Philosophy

15

The future of Reach & Security…

Page 16: Google’s Search Philosophy

Connector Framework

16

Built-in connectors

Third-party connectors

• EMC Documentum• IBM FileNet• MS SharePoint• Open Text Livelink

• BEA AquaLogic • EMC Documentum eRoom• Hummingbird • IBM Websphere• Lotus Notes / Domino• Oracle Content Server (Stellent) • SAP KM

Custom connectors

• APIs to build connectors• Homegrown systems

Page 17: Google’s Search Philosophy

17

SecureReal-time access to business information

Real-Time Access to Business Applications

“The Google Search Appliance with OneBox is our command line interface to our world …adding more content and additional OneBox

interfaces will only increase the value to our organization” – Danny Perri, BOC Gases

Access to real-time business data with OneBox

2008 Q4

Q1 2007 Q3 2007 Q1 2008 Q3 2008Q1 2007 – Q4 2008

Page 18: Google’s Search Philosophy

1818

All the World’s Information

• Search in any language

• Admin interface localized in 27 languages. With addition of Turkish, Czech, Vietnamese, English(GB), Portuguese (Portugal) New!

• Spellchecker in French, Italian, German, Spanish, Portuguese, Dutch New!

• Stemming dictionaries now include: Dutch New!

English (US), English (UK), French, Italian, German, Spanish, Dutch, Chinese (simplified), Chinese (traditional), Japanese, Korean, Portuguese (Brazilian), Russian, Polish, Turkish, Swedish, Finnish, Danish, Portuguese (Portugal), Hungarian, Czech, Greek, Norwegian,

Vietnamese, Catalan, Basque, Galician

Page 19: Google’s Search Philosophy

1919

Common Security Protocols

• HTTP-Basic

• NTLM (v1, v2)

• LDAP

Advanced Security

• Kerberos New!

• SSO - Oracle (Oblix), CA/SiteMinder

• X509 Certificates

Custom Authentication & Authorization Support for SAML SPI

Document Level Security Provide the right users with access to the right documents

Security

“Zero” Sign-on

Page 20: Google’s Search Philosophy

20

Scale

Page 21: Google’s Search Philosophy

2121

Traditional search technology for millions of docs

+

Disaster Recovery Server

+Patch Deployment Management Server

+

Volume License Management Server

DatabaseServers

SANStorage

Load BalancingServer

IndexServers

Front-endWeb Servers

IdentityServer

QueryServers

Page 22: Google’s Search Philosophy

Universal Search Portal SearchIndices

Internet Databases

Digital News Sources

Academic & Public Libraries

Application Repositories

Native RDMS Files

CorporateIntranet

Content Management Systems

Internal Content SourcesExternal Content Sources

Page 23: Google’s Search Philosophy

Adhere Universal Search Portal Services

23 Google Confidential

• Quick Start

• Search Project Management

• Search Analytics

• Application Development

• One Box

• SERP User Interface

• Enterprise Gadgets

• Maps, Apps Integration

• Security

• Training

• Quarterly Reviews

Page 24: Google’s Search Philosophy