Google's Removal of Authorship Photos
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Google’s Removal of Authorship Photos
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How will Google's removal of authorship photos affect your site's click through rates? Find out in this presentation which explains the reasoning behind Google's decision, the impact on your website's authority, and the value it offers. Sources: Slide 3: Screenshots http://searchengineland.com/google-plays-authorship-search-results-dropping-profile-image-google-circle-count-195163 Slide 4: Picture “Why Google Why”: http://www.iacquire.com/blog John Mueller Screenshot: https://plus.google.com/+JohnMueller/posts Rand Fishkin screenshot: http://moz.com/blog/author-photos-are-gone-does-google-authorship-still-have-value-29334 Slide 6: Screenshot: http://moz.com/ugc/how-to-get-more-clicks-with-low-rankings Slide 7: Screenshot: https://plus.google.com/+MarkTraphagen/posts/C9C9G2GPWdj Slide 9: Content: Source: http://moz.com/blog/author-photos-are-gone-does-google-authorship-still-have-value-29334 Slide 10: Content partially from http://moz.com/blog/author-photos-are-gone-does-google-authorship-still-have-value-29334 Slide 11: Screenshot: http://moz.com/blog/bye-bye-author-pics
Transcript of Google's Removal of Authorship Photos
Google’s Removal of Authorship Photos
COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023
Overview
1. Authorship: New Vs. Old2. Reasoning3. Impact4. Value 5. Next Steps
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COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023
Authorship: New Vs. OldAnnouncement: June 25, 2014
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Old Authorship Format:
New Authorship Format:
New Format for Google News Results:
Stefanie Wirth
screenshots taken from http://searchengineland.com/google-plays-authorship-search-results-dropping-profile-image-google-circle-count-195163
COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023 | PAGE 4
Reasoning
Stefanie Wirth
http://moz.com/blog/author-photos-are-gone-does-google-authorship-still-have-value-29334
Stefanie Wirth
Or from his twitter account I guess
Stefanie Wirth
https://plus.google.com/+JohnMueller/posts
Stefanie Wirth
http://www.iacquire.com/blog
COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023
Impact
1.Click-Through Rates2.Good News for Personalized Search3.Focus on Authority
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COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023
Click-Through Rates
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• Eye tracking studies point to additional attention for the enhanced results, since Google+ authorship and rich snippets with photos in search results were implemented.
• Research supports the notion that results with authorship photos have higher click-through rates than their plain text counterparts.
This suggests that removing Authorship photos might reduce click-through rates.
Stefanie Wirth
http://moz.com/ugc/how-to-get-more-clicks-with-low-rankings
COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023
Good News for Personalized Search• Author photos may
still show for Google+ posts by people you have in your Google+ circles when logged in.
Move towards a more personalized search experience?
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Stefanie Wirth
https://plus.google.com/+MarkTraphagen/posts/C9C9G2GPWdj
COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023
A Theory by Mark Traphagen
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COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023
Increased Focus on AuthorityHead of the Authorship project Othar Hannson states in the
introductory rel=author video: The eventual goal of Authorship might be to identify the top authors in a given topic to give them a boost in search.
• The beginning: Google Authorship is for everybody• December 2013: Narrowing of Authorship rich snippets in search
to improve quality• Author photos send wrong signal of implied quality and
trustworthiness to searchers• After removal of Authorship photos: Google is trying to evaluate
how to display authority and trustworthiness• Impact: Further changes to Authorship ahead
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Stefanie Wirth
Source: http://moz.com/blog/author-photos-are-gone-does-google-authorship-still-have-value-29334
COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023
Value• Authors' names still appear in search results: Chance of
receiving click-throughs to Google+ page• Rankings don't change: Changes to Authorship markup do not
influence rankings• Author images still available in personalized search: Leads to a
more personalized search experience• Authorship still builds your author rank database with Google:
Good way to let Google see what you create and how people respond
• Google remains committed to author authority as a search factor: Finding out how to evaluate quality & trust within Authorship concept remains strong goal at Google. (Matt Cutts)
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Stefanie Wirth
Source: Partially sourced from http://moz.com/blog/author-photos-are-gone-does-google-authorship-still-have-value-29334
COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023
Next Steps• For clients with Authorship enabled: Check Webmaster Tools to
see if click-through rates have decreased since Google has removed Authorship photos in search.
• No Webmaster Tools access? Check page views for individual articles in Google Analytics, Webtrends, etc.
| PAGE 11
Stefanie Wirth
http://moz.com/blog/bye-bye-author-pics
COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023
Questions?Comments?
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COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. APRIL 7, 2023
Thank You!
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