Google's NEW Image-Based Search

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Google’s NEW Image-Based Search & Its Impact on Your SEO A Look Inside Google’s Latest Feature Releases Dial In: (484) 589-1011 Access Code: 347-461-183 @webmarketing123 @bradleywjoe #wm123

description

Searching based on an image file as opposed to keywords is one of Google's latest and greatest developments for Instant Search. If you give a search engine an image file, Chrome is going to answer your query. Speeding forward with the wider release of voice search, Google has now made this feature available in two thirds of the world's mobile population. Chrome on mobile is also showing off a new look with slick, quick clickable search icons and a slideshow search results view that feels a little like iTunes. Google's release of "Instant Pages" in Chrome Beta will be the biggest sprint yet to save searchers more time than ever before. How will this affect you? In Webmarketing123's upcoming webinar, Google's NEW Image-Based Search & Its Impact on your SEO, you'll learn how: - Google's new developments will affect future search behavior - You can utilize images for SEO benefits - Google's faster algorithm speed will affect your current SEO programs - You can optimally position your site for Google Instant Pages

Transcript of Google's NEW Image-Based Search

Page 1: Google's NEW Image-Based Search

Google’s NEW Image-Based Search & Its Impact on Your SEOA Look Inside Google’s Latest Feature Releases

Dial In: (484) 589-1011Access Code: 347-461-183

@webmarketing123

@bradleywjoe

#wm123

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#wm123

Webinar Agenda

1What are Google’s latest releases on search?Faster algorithm and new features are impacting search behavior and

possibly results

2How can you utilize images for SEO benefit?Create images that are relevant and closely connected to your brand in

order to draw optimal, quality visitors

3What are the implications to SEO?Strategize alongside Google’s new features to optimize your site amidst

faster search behavior and advanced tools

4What are the Key Takeaways? Keep up to date with the latest technology advances in search to play

the game right and not fall behind

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Webinar Agenda

1What are Google’s latest releases on search?Faster algorithm and new features are impacting search behavior and

possibly results

2How can you utilize images for SEO benefit?Create images that are relevant and closely connected to your brand in

order to draw optimal, quality visitors

3What are the implications to SEO?Strategize alongside Google’s new features to optimize your site amidst

faster search behavior and advanced tools

4What are the Key Takeaways? Keep up to date with the latest technology advances in search to play

the game right and not fall behind

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Image files can now be used as search queries instead of keywords

1 What are Google’s latest releases on search?

• Google’s new image-based search feature will provide searchers a faster,

convenient, and more efficient search experience

o Desktop/Laptop/Tablet

Upload your image file and your search results will be just a click away

o Mobile

Use your mobile phone to capture an image spontaneously and begin

your search immediately with the snapshot

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1 What are Google’s latest releases on search?

• Mobile search is growing at an

exponential rate

• Voice Search is now reaching 2/3 of the

world’s mobile users

• Increased 5X worldwide in only the past

2 years

Global mobile use has inspired Voice Search for desktops

A rate comparable to the early

days of desktop Google Search.

~ Google

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Mobile gets an “inter-face-lift” with trendy icons and slideshow view

1 What are Google’s latest releases on search?

• People on-the-go are searching more

often, especially for nearby places

• Thus, Google is focusing on making the

mobile experience easier, faster, and

closely geared towards immediate search

needs leading to…

• Improvements in:

o Voice Search

o Google Goggles

o Google Instant

o Auto-complete

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Instant Pages bundled with Instant Search will be a big time-saver

1 What are Google’s latest releases on search?

• You don’t have to be logged into your Google account to use Instant Pages

• Instant Pages seem to “magically” appear

o Serve as an extension of Instant’s auto-complete feature and Instant Results

o Google unleashes more of its advanced algorithm’s smarts and intelligence

• Combining Instant Pages with Instant Results, you could potentially save up

to 4-10 seconds per query

We do tremendous experimentation

with speed. We have found even

shaving 50 milliseconds from search

process, users search more and more.

~ Google Executive

New killer app = Search Speed

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Webinar Agenda

1What are Google’s latest releases on search?Faster algorithm and new features are impacting search behavior and

possibly results

2How can you utilize images for SEO benefit?Create images that are relevant and closely connected to your brand in

order to draw optimal, quality visitors

3What are the implications to SEO?Strategize alongside Google’s new features to optimize your site amidst

faster search behavior and advanced tools

4What are the Key Takeaways? Keep up to date with the latest technology advances in search to play

the game right and not fall behind

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Search via an image file without navigating to the Image Search

2 How can you utilize images for SEO benefit?

Upload your image…

Get your results…

1. Drag and drop an image on the search bar

2. Click the camera icon to upload an image from

your computer

3. Paste the URL of a photo on the web into the

search bar

4. Use the Chrome or Firefox extensions that add

a search option to your computer’s contextual

menu (right click)

The interpretation process:

Google analyzes the image, creating a mathematical

model based on shapes, lines, proportions, colors and

other elements. Then, it matches the model against

images already in Google’s index. Google then does page

analysis to take a text-based guess at what the image is,

identifying the image and returning similar results.

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Make your images relevant and connected with your site content

2 How can you utilize images for SEO benefit?

• Thoughtfully position relevant images into your siteo Images should serve as supportive evidence for your content and keywords (ie: product images)

• Closely tie images to your service or producto Include alt tags/title tags with keywords

o Include image descriptions (as appropriate), maintaining keyword focus

o Now that searchers can perform image-based searches from their desktops, you want your site to correlate to those search queries that are relevant to your product/service

Google Search to

call on sites that

sell, promote

Toblerone…

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Keep your website content keyword-rich to attract relevant searches

2 How can you utilize images for SEO benefit?

• Make your site more likely to be chosen for the SERP (search engine results page) with targeted keywords

Long-tail vs. Head match• Head match will be the first results to show up with Google Instant & auto-complete

• Heat match keywords are highly competitive• However, don’t be afraid of optimizing for head match in images (first mover)

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Webinar Agenda

1What are Google’s latest releases on search?Faster algorithm and new features are impacting search behavior and

possibly results

2How can you utilize images for SEO benefit?Create images that are relevant and closely connected to your brand in

order to draw optimal, quality visitors

3What are the implications to SEO?Strategize alongside Google’s new features to optimize your site amidst

faster search behavior and advanced tools

4What are the Key Takeaways? Keep up to date with the latest technology advances in search to play

the game right and not fall behind

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Query construction patterns and methods are changing

3 What are the implications to SEO?

• Continue to optimize with a faster Google algorithm and auto-complete in mind

o Auto-complete results will still get more volume

• Lazy searchers will trend towards broad match queries competitive keywords

• Best to still optimize for a mix of both head match and long tail keywords

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Click patterns will continue to trend above the fold

3 What are the implications to SEO?

• Most clicks will be taking place above the foldo Image-Based search is a feature that provides a short-cut, expanding the ways searchers can find what they are looking for

o Searchers will react quickly to click on the top results that Google serves

• Optimize your site Title and Meta Description to:

o Capture visitors who are doing Image-Based search

o Be relevant for Image-Based searches that tend to output broad terms

o Provide specific keywords that relate closely to your call to action

Meta descriptions are

still important and are

highly valued on the

search engine and with

searchers.

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Page scanning trends from varied search approaches are changing

3 What are the implications to SEO?

• Searchers will be moving faster than ever, especially with the introduction of Instant Pages

o Calls to action must be above the fold in order to increase CTR

• UI is becoming more important on your Homepage and throughout your site

o Optimize your SEO alongside UI improvements

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Webinar Agenda

1What are Google’s latest releases on search?Faster algorithm and new features are impacting search behavior and

possibly results

2How can you utilize images for SEO benefit?Create images that are relevant and closely connected to your brand in

order to draw optimal, quality visitors

3What are the implications to SEO?Strategize alongside Google’s new features to optimize your site amidst

faster search behavior and advanced tools

4What are the Key Takeaways? Keep up to date with the latest technology advances in search to play

the game right and not fall behind

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Search experience is becoming faster and more visual

4 What are the Key Takeaways?

Image-Based Search

• Google algorithm is advancing to allow more types of search methods and ways to serve results

o Images will now be used as keywords in search queries

o Start to optimize your copy keywords based on image keywords

o Select keywords based on relevant images you think searchers will upload

• You have the opportunity to gain more traffic and quality visitors as more people are searching in different ways and increasing activity on mobile devices

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Mobile search, especially for places, will continue to increase

4 What are the Key Takeaways?

• Google will continue to optimize mobile search as more of the population will be

searching and interacting on-the-go

• Google’s Search algorithm will continue to get faster, easier for people to use in

the future

• Be prepared for more Google tools and features to be released, further enforcing

the need to invest in SEO now…

o Keep up with the rapid growth of mobile and desktop-based technology

o Be a successful digital marketer in the expanding, advancing search space

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First page rankings are more important than ever before

4 What are the Key Takeaways?

• With the trend of serving search results more quickly, being on the

first page is imperative.

o Searchers will eventually not click to Page 2 at all

• As Google continues to fine-tune their algorithm, we are seeing

that the most relevant, recommended results are on Page 1.

o Google +1 (social)

o Instant Search & Instant Pages (speed)

o Image-Based Search (visual)

o Chrome for Mobile (speed, intuitive interface)

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Thank You!

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Thank you for your attendance today!

Contact Us for a Complimentary Digital Marketing Analysis

Custom Analysis includes:

- Digital Planning Session: learn how your business can drive revenue

growth through the web

-Competitive Report: find out where you rank against your top

competitors and what tactics they’re employing

- Website Analytics: detailing the keywords, sources, and referrals that

visitors are using to discover your website

- Search Engine Friendliness Report: crawl-ability analysis of your site

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