Google+ vs. Facebook - Social Media Faceoff

www.instantetraining.com Hashtag: #IETraining

Social Media Faceoff

Google+ vs. Facebook

Facebook.com/Instantetraining Hashtag: #IETraining


About Instant E-Training

"Give a man a fish to eat and you feed him for a day. Teach a man how to fish and

you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philospher

Founded in late 2010, Instant E-Training is creating an online learning environment

imparting interactive marketing training using highly engaging e-learning tutorials by

bringing the best instructors together and using streaming video as the primary method

of delivering marketing training.

Training provided by some of Search & Social industry leaders including….

Dave Kerpen Eric Enge Hollis Thomases Bob Tripathi Clara Shih Dan Zarrella Christine Churchill


Online Training Video Library

Strategy Videos

How-to Videos

Videos on Social Media, SEO,

Facebook, LinkedIn, Content

Marketing and more.

http://www.instantetraining.com/

pricing-plans

http://www.instantetraining.com/pricing-plans





Live Online Training Workshops

Recordings Available


Host: Bob Tripathi

• Over 10 Years of “in-the-trenches” online marketing

experience

• Top rated speaker at industry conferences on SEO,

Social Media, Paid Search topics

• Worked with large US brands like Discover Card, Sears

Holdings championing online initiatives

• Passion for training led to founding of Instant E-

Training


Meet Kristi Hines

• Online marketing consultant, freelance writer,

professional blogger.

• She writes for leading social media & search blogs

like Social Media Examiner, Search Engine Watch,

Search Engine Journal to name a few.

• On her own blog, Kristi covers blogging tips, social

media and search tips.

• Little known fact: She’s a great Salsa dancer!

@kikolani

www.kikolani.com


• Who will have access?

• Who will need access?

• What will this account be connected to?

• What if you leave your employer?

Top Considerations When Creating a Google Account


Your Personal Google+ Profile – SEO Basics


Your Personal Google+ Profile - Circles


• Organize who you follow by:

– Topic or interest

– Location

– Who you want to share with

– Who you want to see updates from

Your Personal Google+ Profile – Organizing by Circles


• +1 posts, photos, videos, and comments.

• Comment on posts, photos, and videos.

• Tag connections using @Their Name.

• Create hangouts for video chat.

Your Personal Google+ Profile – Audience Engagement


Getting Started with

Google+

Pages


Go to plus.google.com/pages/create or

look for . Then choose a category.

Your Google+ Page – Create a Page


Your Google+ Page – Local Business Category


• Local Business & Places – Home and Construction

– Education and Culture

– Entertainment and Recreation

– Banking and Finance

– Food

– Gas and Automotive

– Health and Beauty

– Insurance

– Lodging

– Manufacturing, Mining, Utilities, Agriculture, Fishing...

– Professional Services

– Shipping and Mailing

– Stores and Shopping

– Storage

Your Google+ Page - Subcategories


Your Google+ Page – Local Business Example


Your Google+ Page – Other Category Options


• Product or Brand

– Aerospace and Defense

– Antiques and Collectibles

– Apparel and Accessories

– Appliances

– Arts and Entertainment

– Auto

– Baby and Kids

– Business and Industrial

– Celebrity

– Computers and Hardware

– Education

– Electronics

– Fashion and Beauty

– Financial Services

– Food and Beverages

– Games and Toys

– Gifts and Occasions

– Health

– Home Decor

– Home and Garden

– Jewelry and Watches

– Mature

– Media

– Music

– Office Supplies

– Pets and Services

– Public Figure

– Software

– Sports and Outdoor Gear

– Tools and Equipment

– Travel

– Website

Your Google+ Pages - Subcategories


• Company, Institution, or Organization

– Aerospace and Defense

– Auto

– Banks and Financial

– Biotech and Chemicals

– Computer and Hardware

– Consulting and Business Services

– Education and Schools

– Energy and Utilities

– Engineering and Construction

– Farming and Agriculture

– Fashion and Beauty

– Food and Beverages

– Government Organization

– Health

– Industrials

– Insurance

– Internet and Software

– Legal

– Media, News and Publishing

– Mining and Materials

– Non-profit

– Political Organization

– Professional Services

– Religious Organization

– Retail and Consumer Merchandise

– Telecommunications

– Transport and Freight

– Travel and Leisure



• Arts, Entertainment, or Sports

– Album

– Amateur Sports Team

– Award Show

– Blog

– Book

– Concert and Performance

– Concert Tour

– Festival

– Fictional Character

– Magazine

– Movie

– Music Award

– Music Band

– Music Chart

– Music Video

– Musical Instrument

– Newspaper

– Playlist

– Professional Sports Team

– Radio Station

– Record Label

– School Sports Team

– Song

– Sporting Event

– Sports League

– Studio

– TV Channel

– TV Network

– TV Show

– TV / Move Aware

– Video Game

– Visual and Performing Arts



• Name – What will people search?

• Headline – Make a great first impression.

• Photostrip – Represent your brand.

• Introduction – Think conversions!

• Contact Info – Phone, address, email, etc.

• Website – Your main URL.

• Related Links – Other profiles, blog, top pages

on your website.

Your Google+ Page – Important Elements


Your Google+ Page –Page Example


• Post some updates including:

– Latest blog posts

– Articles about your brand / product

– Articles about your industry

– Ask a question

Your Google+ Page – Start the Conversation


Your Google+ Page – Connect Your Website

developers.google.com/+/plugins/badge/


Your Google+ Page – Circles


Pros of Google+ Pages vs.

Facebook Pages


Why Google+? Direct Connection to Search


Why Google+? Direct Interaction with Fans

Google+ Pages can comment & like updates

on personal profiles – Facebook can’t!


• Google+ Pages can use circles like

personal profiles. Create circles for:

– Employees

– Partners

– VIP Customers

– Customers by Location

– Members of Loyalty Program

Why Google+? Send Targeted Updates


• Google+ Pages can also use the Hangouts

feature for live chats

with fans (10 max)!

• Hangouts with Extras

will have advanced

features including:

Why Google+? Live Chats


Pros of Facebook Pages vs.

Google+ Pages


Why Facebook? More Traffic


Why Facebook? More Followers


Why Facebook? More Customization


Quickly see page notifications, add additional

admins, and get visitor insights!

Why Facebook? Better Administration


Meet Eric Enge

• Founder of Stone Temple Consulting – a 20 person

interactive marketing company.

• Co-Author of “The Art of SEO”

• Frequent speaker at conferences such as PubCon,

SMX Advanced, SES, and others.

• Prolific writer for industry publications like Search

Engine Land, Search Engine Watch, and others.

• Trainer & Co-Founder of Instant E-Training


Google+ Strategy


Social is Now a Big Deal at Google


A Closer Look


Elements of the Strategy

• Integrate with all Google Properties 1. Search

2. AdWords

3. Gmail

4. Google Analytics

5. Blogger

6. Places

7. YouTube

8. Google Docs

9. Google reader

10. Android

11. Chrome


66 to 67% market share in the US

@stonetemple


Greater Than 40% Market Share


Android

Source: comScore via Gigaom

@stonetemple

www.instantetraining.com Hashtag: #IETraining @stonetemple


Google Reader (56%)

@stonetemple


Google Chrome

25% Market Share and Growing Rapidly


Brands Will Push It


Impact on Search Engine Results


Add to Google+ Circles from SERP’s


Shares by Google+ Friends


Google adding social proof!


Link Building with Google+


Reach Audiences Through Sharing


Some of Then are Potential Linkers

Link Yield = Percentage of the Audience that will Link to You


Relevance IS a Huge Factor

Source: nicktadd.com

Link Yield Highly Dependent on Relevance of Content to the Audience


Some of the “Sharers” are Influencers


The Role of Influencers

Link Yield is Higher When Influencers Share Your Content


Key Factors in Success

• Uniqueness of Content

• Quality of Content

• Reach of Sharers

• Influence of Sharers

• Relevance of the Content to Audience

Reached

• Your Perceived Authority


Reasons to Setup your Profile

• So no one else misappropriates it

• The new + operator in Google search

• Google is totally committed to Google+

• Total integration will cause lots of

potential exposure

• Google+ will help drive search results

• Success depends on developing visibility


Learn more…

Google+ Optimization strategies

PR and Social Media

Social Media for Non-Profits

Small Business Social Media

Social Media ROI

Listening for Social Intelligence

Measuring Social Influence

23 Live Online Sessions including…

Social Media Strategy

Building Social Media Team

Facebook Marketing

Twitter Marketing for Business

Content Strategies for Social Web

LinkedIn Strategies

Social Video & YouTube Marketing


All Attendees Receive….

Ask questions after sessions –

Private Q&A for all attendee

Network with fellow attendees in

Our private community

Social Media Certificate

for all attendees


Attendee Testimonial

“Instant E-Training is by far the most

effective way to learn for anyone getting

into social media for business. They cover

every topic you need to know, and expose

you to some of the best in the field. The

resources they provide are invaluable

and I give them my highest

recommendation.”

Ryan Maas

Indiana,

USA


Reserve Your Seat today!

www.instantetraining.com/SMBT12

Google+ vs. Facebook - Social Media Faceoff

Technology

Transcript of Google+ vs. Facebook - Social Media Faceoff