Google Trends Presentation
-
Upload
jessica-fritz -
Category
Documents
-
view
610 -
download
1
Transcript of Google Trends Presentation
Google Trends
Using Google Trends for Client Optimization
What is it?
• Trending Topics: See what America’s searching
• Keyword Popularity: Discover keyword strength/weakness
• Geo-Targeting: Specific location leads to accurate results of keywords
• Content Creation: Use trending topics in location to generate ideas
Trending Topics• What is America searching?
Keyword Popularity• How strong/weak is the keyword?
Keyword Popularity
Geo-Targeting• Localized keywords• Ex: “Things to do in Miami”
Geo-Targeting
Time’s Effect• The length of time effects the accuracy of results.• The more specific the length of time, the more accurate the results.
Time’s Effect
Content Creationhttps://www.google.com/trends/
Who uses it?
• Content Creation Managers create strategies using Google Trends with AdWords
• Content Creation Specialists, Content Optimization Specialists implement strategies discovered by Content Creation Managers
Why?
• Trending Topics: What’s relevant & idea generation
• Longtail Keywords: Specificity leads to accurate results
• Geo-Targeting: Accuracy and client relevance• Content Creation: Ideas, suggestions for
content
Questions?
Thanks