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Entity Search

Google: The Good, The Bad,

The Worst, and the Confusing

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Who.

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Methodology

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What’s Shakin on Shakedown Street

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Google Image Search 2012

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No Traffic Amigo

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Image search 2012-2015 = Walled Garden

“That [phantom visits] was causing problems for some webmasters, and so we thought we can do away with

that. That’s gone now. This, along with new options to reach publisher sites, is “a net win for webmasters.”

Pierre Far, a webmaster trends analyst with Google.

January 23, 2013

http://searchengineland.com/google-launches-streamlined-image-search-146238

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Whoops

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Wrong

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Yeah but what about the bones?

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Allrecipes says to SHUT UP! (2014)

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Chicken Tacos 2015

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Adapt or…you know.

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Hello?

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2013

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2015

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Schema Rollout 2013 vs 2015

0

20,000

40,000

60,000

80,000

100,000

120,000

Feb Mar Apr May

Schema.org Implementation 2013

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THANK YOU!

SEE YOU @SMX WEST

SAN JOSE, CA

MARCH 1-3, 2016