Book Review - The Google Story

Author: David Vise and Mark Malseed

Title: The Google Story

Genre: Nonfiction

Sub Genre: Biography

Date Started: 8 January 2016 Date Finished: 26 February 2016

About The Author:

David A. Vise, formerly a Pulitzer Prize-winning reporter for The Washington Post, is a senior advisor to New Mountain Capital, a leading New York-based private equity firm, and to New Mountain Vantage, the firm's public equity fund.

A 1982 magna cum laude graduate of the University of Pennsylvania, Vise has an M.B.A. from the Wharton School and an Honorary Doctorate of Literary Letters from Cumberland University. A former Wall Street investment banker at Goldman, Sachs & Co., Vise also studied at the London School of Economics.

Born in Nashville, Tennessee, Vise started in journalism at The Tennessean, first as a copyboy and later as an intern reporter. He has been the recipient of numerous honors, including the 1990 Gerald Loeb Award for Distinguished Business and Financial Journalism and the 1992 Distinguished Alumnus Award from University School of Nashville. He also has won awards from the Maryland-Delaware-D.C. Press Association for coverage of the nation's capital city, the D.C. financial control board and other ground-breaking journalism

Mark Malseed, formerly the researcher for Bob Woodward on two consecutive New York Times nonfiction bestsellers, is an investigative journalist and information industry consultant. Following the release of The Google Story, his first book, Malseed has consulted to ChaCha, the leading mobile answers service, on their "Search University" training and education program. He also shares his investigative insights with businesses, organizations and schools in "Google Sleuthing" seminars.

Malseed is also cofounder of OhMyGov.com, mostly-serious news and networking portal for greater government. He has been a guest commentator on the BBC, ABC News, CBS Radio, FOX, Al Jazeera, and elsewhere, and gives frequent lectures on Google and the new information landscape.

Synopsis:

This book bases on the real life story of Google & their Founders Sergey Brin and Larry Page

In 1998, Brin and Page dropped out of their studies at Stanford University to in their own words, “change the world” through a search engine that would Provide every bit of information on the world wide web for free.

Google has done more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.

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Book Review - The Google Story

Review:

In 1995 spring Sergey Brin met Larry Page at Stanford campus, California. Brin got PhD admission in computer

science at Stanford. Page had already done his graduation from Stanford, so they gave campus introduce

responsibility to Page. Their friendship started on that day.

After winter vacation they shifted to Microsoft sponsored William gate computer science building with their

friends & faculty. From that day onwards they downloaded total world web & they started search those pages

through links. This project they chose as their doctoral thesis. From this links they started giving rankings. For this

work they named as “Page Ranking”.

In 1997 Page Rank showed a way to start search engine with the name of Black Rub. After some days they changed

their Black Rub name to Google.

First they are given access to Stanford students, staff with the name of www.google.stanford.edu. In Stanford

society professor Alison attracted for this. Day by day users are increasing, so they need to increase the capacity of

their hard disk, but they don’t have their own budget to buy hard disks. So they bought cheap parts from outside

market and they made machines and they use their maximum limit of credit cards also for purchasing the parts.

In 1998 they are given their lice permission to other companies. But most of the companies did not show interest

to use their product. So Brin & Page decided to improve more features to their search engine. First they said to

their family, friends, neighbors about search engine and they ask feedback from them how to improve more. By

the end of 1998 summer they added 24 billion web page data. Day by day page count also increased.

At that time one of their professors arranged a meeting with Mr. Andy Bechtolsheim, one of the founders of sun

micro systems. They explain to Andy what they were doing and how they can earn money through their search

technology licenses. Andy was attracted with their ideas and immediately gave Rs.100000$ cheque to them.

They started their first office in a garage at Menlo Park. They left their study for business purpose. Within 5 months

of time Google quests 50000 challenges.

In 1999 first half Google started with 8 members group, they moved their office to Palo Alto downtown. One PC

magazine announced Google is one of top 100 search engine. After that they got a client “Red Hat”. They

approached two high technology offices in San Francisco Silicon Wally. By the spring of 1999 the two companies

invested 25 million dollars in Google.

After this they started to recruit new employees. They provided free drinks & food to their employees. They moved

their office to California mountain view. By the end of 1999 per Google search 7 million page averages.

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Book Review - The Google Story

In 2000 Google started advertisements in their websites. From these advertisements they earned more profits.

They announced more than billion pages added in Google, by these addition Google became world top and fastest

search engine. They started their services through wireless devices.

In 2001 they appointed Mr. Eric Schmidt as CEO & Chairman. His main work was to recognize young talent, train

employees & maintain proper financial records. Aol announced Google is their official search engine. Within a

short span of time Google provided their search features to internet providers like Earth Link. After this they got

Ask Jeeves advertisement contract.

In 2002 they started Google news, after this they started Poogle; it is a product based search engine. By the end of

2003 Google announced 428 billion pages added in their search engine. In the same year they got “Brand of the

year” award.

In 2004 Google announced they are started Gmail services in April 1st. on august 19th they started trading with 85$

in NASDOC. on that Page went to wall street, Brin stayed in office only, by the end of that day they became multi

milliners’, Google got 1.7 Billion Dollars . This is the highest amount for technological companies.

In 2005 may 12th Google arranged a meeting with share holders. They all got one good news - Google share value

crossed 225$. In first quarter Google got 369.3 million dollars profit. By July 4th it crossed 300$ share value. In the

same year they started Google earth services, through this new services Google avail for 6.3 million people. In

Ireland, Dublin they started their offices & R&D centers in China, Mexico and Brazil. In 2006 October they bought

YouTube for 1.6 billion dollars.

By the end of 2006, Google reached crest in market Google share is 50% next is Yahoo with 23%.

“In dictionaries also added Google named as Quest”

The reason I choose this book because I was eager to know about Google after watching the move “The

Internship”. Now everyone knows Google is search engine but providing data for search engine is a passion for

Sergey Brin and Larry Page. Before 1998 they don’t have any idea how to expand this, how earn money through

search engine but after getting funds from Mr. Andy Bechtolsheim their plans, ideas everything changed. Step by

step they started, Google Maps, Gmail, Poogle, Google News, YouTube etc…. Now we know Google is in which

position.

Book Location: Library

Star Rating: 4.0 stars out of 5

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