SUBMITTED BY-ABHISHEK TIWARI

SECTORE INFORMATION

• IMPORTANT OF IT SECTORE

• MARKET SIZE

• INVESTMENT

• GROWTH

• BURGEONING INDIAN TALENT POOL

COMPANY INFORMATION

FOUNDED

4 SEPTEMBER 1998

GOOGLEPLEX,CALIFORNIA DON’T BE EVIL

LARRY PAGE&SERGEY BRINFOUNDER

DR. ERICFIRST CEO

SUNDAR PICHAICURRENT CEO

HEADQUARTER SLOGAN WEBSITE

www.google.com

• THE VISION- ‘TO MAKE SEARCH ENGINES SO POWERFUL THAT WOULD

UNDERSTAND EVERYTHING IN THE WORLD’.

• THE MISSION- ‘TO ORGANIZE THE WORLD’S INFORMATION AND MAKE IT

UNIVERSALLY ACCESSIBLE AND USEFUL’.

• THE FOCUS- ‘GOOGLE CONTINUES TO FOCUS ON INNOVATION AND ON THE

USER EXPERIENCE’.

• GOOGLE’S STRATEGY

• GOOGLE’S PHILOSOPHY

• GOOLE’S COMPTITORE’S-

GOOGLE

YAHOO

EURESTER

ROLLYOYOTOPHOTO MAHALO

FACEBOOK

ASKMSN

1WEB MOBAIL BUSINESS MEDIA SEARCH HOME&OFFICE

2 3 4 5 6

WEB SEARCHGOOGLE CROME

BOOKMARKS

MOBAIL MAP GOOGLE MAP FOR WORK

ADMOB

BOOKS

IMAGE

NEWS

VEDIO

CUSTOM SEARCH

SCHOLAR

TRENDS

GMAIL

CALENDAR

SITES

DRAWING

DOCS

• GOOGLE PRODUCTS-

• GOOGLE GLOBAL PRESENCE-

69.24

12.26

9.196.48

PERCENT

GOOGLEBINGYAHOOBAIDU

• ANNUAL REVENUE OF GOOGLE-

2011 2012 2013 2014 20150

10

20

30

40

50

60

70

80

37.9

50.1855.51

65.67

74.54

0

IN BILLION U.S. DOLLARS

IN BILLION U.S. DOLLARS

YEARS

SWOT ANALYSIS

STRENGTHS•SPEED AND SIMPLICITY•SEARCH ENGINE NINTERFACE TO DIFFERENT LANGUAGES•LOCALIZED SEARCHING

WEAKNESSES•DEPENDENT•LOW LEVEL ACCURACY•ALL THE PRODUCTS ARE NOT KNOWN

OPPORTUNITIES•ABILITY TO MERGE WITH ALREADY EXISTING MASS MARKET•INCREASING USAGE OF GOOGLE.COM

THREATS•COMPETITION•LOSS OF SIMPLE AND USER FRIENDLY INTERFACE