When the Clock Is Ticking: Writing an Essay as Part of the Parkland College Assessment Process
Google shopping changes 2013 - The clock is ticking
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Transcript of Google shopping changes 2013 - The clock is ticking
GOOGLE SHOPPING
The Clock is Ticking…..
• Google Shopping is one of the largest online shopping comparison sites.
• It is a platform that allows e-retailers to promote their products to consumers who can search, compare and click through to purchase.
WHAT IS GOOGLE SHOPPING?
UK GOOGLE SHOPPING 2013
The Change
• Only merchants that pay will be listed.
• Google says advertisers will provide data feeds or create product listings through Google AdWords, in campaigns that are set to run on Google Shopping.
• The model is similar to how Product Listing Ads work now.
• Merchants won’t bid on particular keywords but rather bid how much they’re willing to pay if their listings appear and get clicks or produce sales. Getting a top ranking will depend on a combination of perceived relevance and bid price.
• In addition, Google Shopping will incorporate Google Trusted Stores badges into the listings, for those merchants who participate in the program. Google has already been trialling the use of these within AdWords.
NOW
Organic Product Search Results
Displayed for free on Search engine results
page
Results displayed through a data feed
in the Google Merchant Centre
account
Product Search
Displayed for free on Shopping tab
Product Listing Ads
Paid Cost Per Click (CPC) on Search
Engine results page
Results displayed in a PLA data specific feed in the Google Merchant Account centre linked to
Adwords
Results displayed through a data feed
in the Google Merchant Centre
account
FEBRUARY 2013
Product Listing Ads
Displayed on Search Engine Results page & Shopping Tab through Paid - Cost Per Click
(CPC)
Displayed through a refined data
feed in the Google Merchant Centre account linked to
Adwords
£££ THE FINANCIAL ANGLE
What are the financial changes to Google Shopping?The new Google Shopping model will charge on a CPC basis. Retailers can apply a maximum bid to product target groups or individual products, through their Google Adwords account. Google will determine ranking based on what bids advertisers choose instead of imposing a minimum CPC rate. Seller A bids
6p
Seller B bids 7p
Seller B ranks higher than Seller A
Position for specific key phrases will be decided by Your bid
How relevant Google deems your product to be for a specific search query - Just like Product Listing Ads today.
KEY TAKE OUTS • Trial of new Google Shopping model in the US has been successful
• Google has announced it will be rolling out similar changes across ten more countries, including the UK.
• From February 2013, Google will change from free Google Shopping listings to a new paid for program.
• This will be based on Product Listing Ads, another Google Advertising tool.
http://www.google.com/ads/shopping/http://www.seotrafficlab.com/seo-bloghttp://searchengineland.com/google-product-search-to-become-google-shopping-use-pay-to-play-model-122959http://www.netmediaplanet.com/blog/
FURTHER READING