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Google Semantic SearchGoogle Semantic SearchTime for SEO Experts to Rethink Their StrategyTime for SEO Experts to Rethink Their Strategy

Google introduced Semantic Search on March2012 as a more thoughtful and meaningful attempt

to make SEO processes advanced and take itbeyond content and targeted keywords.

Semantic search aims to improve search resultaccuracy through considering various points such

as- location, intent, variation of words,special queries, synonyms, concept matching, and

natural language queries.

The Purpose of Semantic SearchThe Purpose of Semantic Search

What Makes it Special?What Makes it Special?

Semantic search seeks to discern the meaning ofthe contextual terms in a database to generate

more appropriate results. For instance, Google willcomprehend two different meanings on writing

“their” and “there”. It will differentiate the meaningof words like “New” and “New York” while trying to

interpret the relation between words.

Google Knowledge GraphGoogle Knowledge GraphGoogle’s Knowledge Graph acts as a support system for semanticsearch. It will respond to queries of users by providing them exact

information. With Knowledge Graph, Google will no longer be just asearch engine. It will also try answering for requested information

instead of simply relying on websites for information. For example- ifyou type “weather California” in Google, it will provide weather

condition of California immediately.

Suggestion for SEO ExpertsSuggestion for SEO ExpertsKeywords are an integral part of

SEO. To rank higher insemantic search, it is essential to

use appropriate keywordsin the right places in addition to

ensuring the structure andquality of content. Keyword

research also focuses on whatthe user actually means while

looking up keywords. So,one has to keep in mind that an

article consists wellresearched keywords.

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