Beyond Google Search Using Google Search tools to their potential.
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Transcript of Google search
History
Google began in January 1996 as a research project by Larry Page and Sergey Brin – Stanford University Ph.D. Students
Main competitors are Yahoo and Windows live
The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998.
Dr. Eric Schmidt
4.1 Billions searching
50.17 $ Billions
10.71 $ Billions
The Google search Mission
"to organize the world's information and make it universally accessible and useful“
SWOT analysis
STRENGHTS WEAKNESSES• Corporate Reputation & Brand Trust • Highly skilled employees• The speed and simplicity of its search engine • Huge cash reserves• Profitable business model
• Increasing costs compared to sales• Dependence on advertising business• No other cash flow source than advertising
OPPORTUNITIES THREATS• New internet devices• New advertising platforms• Increase in worldwide internet penetration increase the total user base
• Increased competition in the search engine market• Privacy concerns• Business model imitators
Segmentation & Targeting
The Google search:• Offers products that generally appeal to a mass
marketDoesn’t matter what you are using the web for
• Target web users all over the world
The Google search is positioned as:
Solution-centricConvenience Fast & quality resultsInnovativeSocially responsibleVast networks, deep knowledge
Positioning
Google primary strategy is to focus on Search Engine Marketing . Indexing every website on the web, giving faster results with accuracy.
Google’s Ad-Sense, Ad-Word and display network helped Google to generate huge revenue form the Internet Market
Differentiation Factors Robust Data Centers around the world Unique Page Search Algorithm Ad-Sense & Ad-Word
Google Positioning strategies
Core & supplementary product
Setting Prices and Revenue MANAGEMENT
income
Pricing Strategy
Value-Based Pricing PPC-PAY PER CLICK
Payment Method
•Credit/debit cards
•PayPal Payment
•Coupons
Objectives of the Recovery System
• Make it easy for clients to issue their complaints
• Address client’s complaints in the shortest time possible
• Ensure clients are satisfied with how their complaint was handled
Strategies of Complaints Handling
• Google Checkout service• online form. • Postal serviceGoogle Checkout - Complaints
Belgrave House76 Buckingham Palace RoadLondonSW1W 9TQU.K.
• Contact number 0845 080 1800 • Financial Ombudsman Service
Service delivery System
Operating Strategy
Service Concept
Target Market Segment
• Education,Entertainment to the everyone• Common
Service to whole the world
• 24 hours service
• Fastest,Accurate links to the information• Easily can
enter to the system
• User friendly
• All the people in around the world who searching the information
Google Search Strategic Service Vision
Service Design elements of Google Search• Structural
Front office is only Screen , Back office play very vital role in Google Search.
Very aesthetic view in Google search web page
Competitive Advantage on Location is very lowThere are lot of existing servers to managing the peak
Demand
• ManagerialService encounter is the time
period person log in to the Google Search
Fast and lot of alternatives are the main factors evaluate the Service quality of GoogleCompetitive Service Strategies
Google now occupy the Focus Strategy• Justification1. Globalized operation2. Large amount of Users3. Narrow Service category 4. Always update the programs rather than competitors
Globalizing Factors
• lo w Customer contact• low Cultural adaptation • low Customization (common service)
• Complexity (All the back office tasks are standardized)
Balancing Demand Against Productive Capacity
How Google Managed Their Demand Against Capacity
Demand Management Strategies Dividing services into categories
Capacity Management Strategies Create different servers to different region Create separate page for each countries
Service Quality
Why is service quality important
To understand and achieve service quality to satisfy the customers’ expectations and needs.
Service Quality at Google Search
do one thing , and do it wellFocus on user and all else will followFast is better than slowYou don’t need to be at your desk to need an
answerThere’s always more information out thereMake money without doing evilThe need for information crosses all bordersYou can be serious without a suitGreat just isn’t good enoughDemocracy on the web works