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Google The book of life

– Made by: Suha Sewaralthahab, Sara Alhussaini

– ID#: 36482, 30589

Outline

What is Google?

• Google began in 1996 as a Phd research project in Stanford University.

• The research project was done the two PhD students Larry Page and Sergey Brin.

• The Name: – Google came from googol, which meant a figure with

one hundred zeros • The Main Mission:– Gather all the information online and make it accessible

to the public

• Google Search Ex. the search engine• Account management products Ex.

Dashboard• Advertising services Ex. Google AdWords• Communication and Publishing tools Ex.

Blogger• Development resources Ex. Google App

Engine• Map-related products Ex. Google Maps• Statistical tools Ex. Google Analytics• Operating systems Ex. Google TV• Desktop applications Ex. Google Chrome• Services Ex. Google Crisis response• Hardware products Ex. Galaxy Nexus• Mobile applications• “ Co Creation”

What is Google?

How Can Google Maintain its Competitive advantage?

• Analyze the Strengths and Weaknesses• Always Keep an Eye for Opportunities and

Threats• Determine Core Values• Define the Goals• Assess Related Risks• Implement the Strategy• Evaluate the Business Strategy

Google Zeitgeist- UAE

• 2008:Fastest Rising• Burj Khalifa• World cup 2010• Hotmail sign inMost Popular• Youtube• Facebook

• 2009:Fastest Rising• Gitex 2009• NetLog• FlydubaiMost Popular• Youtube• Facebook

• 2010:Fastest Rising• Beijing 2008• Bahrain air• Emirates IdMost Popular• Youtube• Games

How Can the Internet Marketers make use of Google Zeitgeist.

• Locate target Audience. • Monitor the Digital Marketing Media.

The Key Features of Google

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