Google Play Store Material Design and How It Will Affect ASO

Google Play Store Material Design and

How It Will Affect ASO

Application Store Optimization| 2013


What Is Material Design?

Material Design will be available with the Android L update. It is a refinement of the UI and a move towards to a flatter and more intuitive framework.

http://www.google.com/design/

http://www.google.com/design/


How Apps Will Be Displayed

As we browsed the pre-release version of the Google Play Store, most of the store looked surprisingly similar to the current version. However, there were big changes on the app pages.


After we installed the pre-release APK, this is what the page looked like. Starting at the top, we noticed that the promo video is prominently displayed. This looks much better than the current version, where the video is dark and doesn’t display a cover image.


The app icon is also

much smaller in the pre-release

version -


Apps that didn’t have a promo video displayed a banner image instead. So if you do not have a video, you will need to do a lot of testing with this image because it is the first thing that people will see.

http://blog.sensortower.com/blog/2013/07/19/3-ways-to-create-a-great-ios-app-demo-video-without-breaking-the-bank/


We were able to read the full description when we tapped “Read More.” It displayed in full

screen format.


Even with this new layout, the beginning of the description will continue to play a role in influencing people to download the app. But it should be less of a factor since it is hidden by default.


The format at the end of the page was also a little different. The developer information was hidden until it was tapped on. Although it doesn’t affect ASO, this change made the bottom of the page look much cleaner.

Since the app icon is much smaller on the app page in the new version, one might conclude that it will have less of an effect on downloads. But keep in mind that this is only on the app page.


The app icon was the same size in the search results. So if the layout of the search results remains the same in the final version, the app icon will continue to play a major role in App Store Optimization.


How To Try It Right Now

If you want to explore these changes for yourself, you can download the latest Google Play Store prerelease APK. This app also makes it easy to roll back to the previous version. Play around with the new store design and think about how these changes will affect how you optimize your app.


ConclusionKeep in mind that a lot could change in the final release. But the current version looks really good and we can’t imagine that too much will change from now until then.

If the badges are moved to the bottom of the page, that would be ideal. But that is the only change that we would like to see.

You may have to switch back and forth between the two versions to notice the differences. It may be a bit of a hassle, but this research can help you stay ahead of your competition.


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http://blog.sensortower.com/blog/2014/07/29/google-play-store-material-design-and-how-it-will-affect-app-store-optimization/

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Google Play Store Material Design and How It Will Affect ASO

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