Google Places
Transcript of Google Places
Put Your Business On The Map
PRESENTAIONBy
Your Name
• Just a few bullet points. Remember it’s about them
• Plant the seeds that you focus on getting customers•
YOU ARE A LOCAL INTERNET MARKETING EXPERT•
End with “I help local businesses get more customers by making them findable on the internet
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INTRODUCTIONWho Am I and Why Should You Listen To Me?
• Why Local Internet Marketing is one of the best ways to generate new customers
• How Google Places fits into your online presence
• How the online habits of local consumers can affect your findability
• This is a NO TECHIE ZONE
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WHAT YOU WILL LEARN TODAYBEING FINDABLE ONLINE
• Geographical targeting of consumers for local products and services
• Consumers search differently when they are ready to buy locally
• Although it is becoming less necessary, most consumers put a Geographic Modifier (city name, zip code, neighborhood) when searching for local products and services
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WHAT IS LOCAL INTERNET MARKETING?Denver Kitchen Remodeling
• If you’ve purchased a TV within the last year you probably, did your research online
• You read reviews and specs online
• The one thing you probably didn’t do…
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LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP
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Hit The Add To Cart ButtonWe Want It Now!
• Most consumers research products and services online but prefer to buy locally
• And when they are ready, they generally perform a “Local Search” (city, zip, neighborhood) – for a LOCAL BUSINESS to purchase their product service
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LOCAL CONSUMER SHOPPING HABITS
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WHAT DOES THIS MEAN?
Local Searchers Are
READY TO BUY!
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Potential Customers Are LookingFor You Online...
ARE YOU THERE?
RIGHT NOW!
• Just a few short years ago, there was no internet as we know it today
• Marketing to consumers was done primarily through:– Newspaper ads– Print Yellow Page ads– Mailers– TV advertising– Radio ads
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YOUR BUSINESS & THE INTERNET
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THE INTERNET CHANGED THINGS... FAST!
• Initially, used to share information and communicate
• Big Businesses found they could reach customers globally
• Every major business developed an internet presence
• Internet became a Trillion Dollar Industry!
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THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Search engines are now the number one resource for
finding local business information
• 86% of consumers surveyed use the Internet to find local products and services
• 80% say they research a product or service online and then make their purchase offline from a local business
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THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Many small business owners feel large advertising budgets are
needed to compete
• NOW – you can market your business on the internet and compete with giant companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS
Being Findable Online is More Affordable Than You Might Think!
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Potential Customers Are LookingFor You Online...
• You already know having an internet presence is important
• You may already have a website
• But now what do you do? YOUR COMPANY - Phone - Email
ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION
• Is your business findable by local consumers using the internet?
• Or do you have a...
"Billboard In The Desert"?
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THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
Social Media
Online ClassifiedsBusiness Directories
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IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE!
Online Video
Mobile Media
WHAT ARE CONSUMERS LOOKING FOR?SURVEY QUESTION:
What information do you expect to find when searching for local businesses online?
PhoneAddress
HoursWebsite
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REMEMBER…
IT’S NOT ALL ABOUTA WEBSITE!
WHERE ARE CONSUMERS LOOKING?GO WHERE THE BUYERS ARE
This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl
This usage analysis shows that Google is the most utilized search engine
81.14
8.07
7.463.3
Google Bing Yahoo Others
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• Recognizing the Local Search upward trend
• Google created Google Places
• Google Places are FREE INTERNET business listings that can be found when people search for a LOCAL BUSINESSES
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PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS
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When consumers look for local products and services Googlewill show relevant business resultsand information aboutLocal Businesses
These are paid listing that can cost several dollars per “CLICK”
You could be here with an Optimized Places Listing
• Local Internet Marketing Address, phone # and website displayed
FREE Add more info, photos, videos to Stand
Out – FREE
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BENEFITS OF AN OPTIMIZED PLACES LISTINGMAKE IT EASIER FOR CUSTOMERS TO FIND YOU
Be FoundGet More
Customers
Geo-Tagging & Smart Phone Use
Mobile web traffic is expected to increase by 700% next 5 yrs
Google tracks location of phones doing searches
Smart Phones are estimated to have 51% of the market share by 2011 Q3
Your business can be found by both Computer AND Smart Phone users
•
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BENEFITS OF AN OPTIMIZED PLACES LISTINGMOBILE FRIENDLY
• Customized QR Codes• Matrix Barcode readable by Smart Phones• Download QR Code from Places Dashboard• Use on marketing materials, business window• When scanned, customer is taken to mobile
version of Google Places listing – chock full of your business’ info
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BENEFITS OF AN OPTIMIZED PLACES LISTINGGOOGLE PLACES FOR LOCAL BUSINESS
• Even with a small marketing budget – you can be found by local consumers
• Findable on the Internet = More Customers & More Profits for your business
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WHAT DOES THIS MEAN?GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY
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ADDING YOUR BUSINESS TO GOOGLE PLACES
• Create a Google account if you don’t have one• Go to: www.google.com/places • Or login using your Gmail username & password
• Company/Organization Name • It's important to list your business just as it is anywhere
else that you advertise. Your real business name as you would list it in the phonebook
• If Google detects a discrepancy between your business
name, your Website, other online advertising and Google Places listings, you could potentially be penalized
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ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING
• Business Address• If you are a business where the client always comes
to you to do business, then you are going to want to list your storefront address
• If you are in a business where you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your address
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ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING
• Phone Number• You’ll want to use a local phone number
instead of toll free number. You want your customers (and Google) to recognize the number as a local number they can trust
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ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING
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ADDING YOUR BUSINESS TO GOOGLE PLACESAfter you login click on “List your
business”
Select your country & enter your Business phoneSelect “Find business information.”If your business appears you can “Claim” your listing If you don’t already have a listing, click “Add a new listing”
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ADDING YOUR BUSINESS TO GOOGLE PLACES
Enter Basic information: • Business Name • Address • Phone Number • Email Address • Website • Description of your
business– Your description should
describe “What Your Business Does”
– Not “Who You Are”
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• Create a keyword-rich, well targeted description
• Use as much of the 200 characters as you can
• Provide a human readable description that targets words that potential customers would use to search for your business typeYOUR COMPANY - Phone - Email
ADDING YOUR BUSINESS TO GOOGLE PLACESTHE IMPORTANCE OF A DESCRIPTION
• Categories: – Picking the right categories is critical for
optimizing the listing– You must select at least one of Google’s
categories– Up to 4 more categories can be custom– Place your categories in order of importance
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ADDING YOUR BUSINESS TO GOOGLE PLACESTHE IMPORTANCE OF A CATEGORY CHOICES
• Categories should say what your business is (e.g. Real Estate Agent), not what it does (e.g. List and Sell Homes)
• Put most important category names in order top to bottom
• If Google has pre populated categories that fit your needs, use thoseYOUR COMPANY - Phone - Email
• Choose whether all customers come to the business or the business serves customers at there locations
• Here you can hide your address if you have a home based business or no storefront
• You may also specify how far you travel to serve customers
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Add your hours of operation and payment options
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You may also add any photos, ad images and promotional videos you may have for your business
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• Tell prospects about your products and services
• Brands you carry
• Compelling information about your business
• Validate your listing with a PIN– Choose to validate by phone
call to your business number (immediate)
– Or a postcard to your business address (2-3 weeks)
– Enter PIN to activate your account
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• Offers Section: Create a coupon• Customer can print coupon or show it on mobile phone to get discount
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ADDITIONAL FEATURES OF GOOGLE PLACES
• Reviews by customers can enhance your Google Places ranking
• Some ideas for soliciting reviews are:– Call your best customers and ask– Append the request to e-mail newsletters– Ask for a review during follow-up calls– E-mail a review request to happy customers
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GOOGLE PLACES REVIEWSLET YOUR CUSTOMERS SPREAD THE WORD
• Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult
• Proper keyword selection is critical for ensuring the right customers find your products and/or services
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CHOOSING YOUR KEYWORDSHOW TO CONSUMERS LOOK FOR YOU?
• 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks).
• 97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group).
• 82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source).
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TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER
• An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business
• People search online in many ways
• A presence in multiple places online will make it easier for people to find your business
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TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU
• You now have the knowledge to– Get started– Do something– Start leveraging the incredible tools and
opportunities available to you
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MAKE THE DECISION TODAYYOU CAN’T AFFORD TO NOT BE FINDABLE
THANKS! TILL NEXT TIME!
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ABC BusinessABC Business will be happy to discuss your local internet marketing needs with you and implement
the appropriate strategies for an optimized internet presence.
(999) 999-9999
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