Google Penguin Check Up - Did You Get Hit By Penguin? Find Out How To Take Advantage Of The Update"
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Transcript of Google Penguin Check Up - Did You Get Hit By Penguin? Find Out How To Take Advantage Of The Update"
Google Penguin Check Up - Did You Get Hit By Penguin? Find Out How To Take
Advantage Of The Update
Pierre M Fiorini, Ph.D. Managing Partner
CF Search Marketing [email protected]
www.cfsearchmarketing.com
Contents
• What you need to know about the Penguin update
• How to identify if your site has been negatively impacted
• How to manage the negative impacts on your website.
What you need to know about the Penguin update
Penguin 4.0
• Google’s focus is delivering the highest quality to users
• Updates to the Google’s algorithm happen 500-600 times per year – some reports note up to 2000 times per year
• Here’s a link to updates that impact search: – https://moz.com/google-algorithm-change
Penguin 4.0
PENGUIN IS A LINK “SPAM” PENALTY ALGORITHM
• Importance: Seeks to reward quality websites and penalize
sites using “black hat” or “over optimization” techniques
• Penalizes sites with: – Spammy link profiles – Off-topic link profiles – Overly optimized anchor text links
Penguin 4.0
Penguin 1 on April 24, 2012 (impacting around 3.1% of queries) Penguin 2 on May 26, 2012 (impacting less than 0.1%) Penguin 3 on October 5, 2012 (impacting around 0.3% of queries) Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries) Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries) Penguin 6 (AKA Penguin 3.0) on October 17, 2014 (impacting less than 1% English queries). On December 1, 2014 Google confirmed that the update was still rolling out with webmasters continuing to report significant fluctuations. Penguin 7 (AKA Penguin 4.0) on September 23, 2016 Now part of core search algorithm – Will
not confirm updates anymore
Penguin 4.0
• Google also said this new Penguin algorithm is “more granular.”
Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.
• Our interpretation of this statement is that Penguin might impact specific pages on a site, or it might impact sections or wide swaths of a site, while other pages are fine.
Penguin 4.0 – Spammy Links Example…
Money or PPC Keywords
Penguin 4.0 – Off Topic Link Profiles…
Penguin 4.0 – Overly Optimized Anchors…
dodge dealers nyc
dodge dealers westbury ny
How to Identify if your Site has been Negatively Impacted
Evaluating Your Site…
• Has your site been hit by Penguin…
1. Look at website organic traffic
Did traffic taper off after Sept. 23?
2. Check Organic Search Rankings
You Don’t “Show up Anywhere”
Identification – Google Analytics
• A major hit
• Same type of situation here
Penguin
Check Sept. 30 Going Forward…
Identification – Google Analytics
Something’s going on…Downward trend for months and months
Identification - Keywords
• Keyword Types
– Make
– Make/Model
– Year/Make/Model
– Service
– Parts
– Others…
• LONG TAIL – Most traffic comes from there
dodge
dodge dealers ohio
2015 ram dayton oh
ALL OF THESE TYPES OF KEYWORDS PENGUIN HITS
Identification - Rankers Need Rank Checking Software….
Identification - Rankers
• Things to look for..
1. Long tail rankings down/gone
Showing up on pg 3-5
2. Overall site rankings down for Broad, Dealer keywords
Showing up on pg 3-5
3. Map Rankings gone
This may happen later
Things to look for…
How to manage the negative impacts on your website.
Managing Negative Impacts
• Disavow, Disavow, Disavow…
• Identify bad links, go to search console and disavow links – Google will then treat links as “no follow”
Managing Negative Impacts
• Build MORE Authoritative links
• Hopefully, that will “drown out” the bad links
Managing Negative Impacts
• If those 2 options don’t work…
• You will need to do…
Managing Negative Impacts
• Start over with new Url
• Make sure you DON’T POINT OLD DOMAIN TO NEW DOMAIN
Questions???
• Free Dealer Intel
– Uses thousands of keywords
– Your Geos
– Your competitor Urls
– Ranks your site using the Google Algorithm
– Gives a rating of 1-10 along with your competitors