Google Penalties: Beware of These Shady SEO Tactics
29
GOOGLE PENALTIES THESE MESSY SEO TACTICS WILL GET YOU IN BIG TROUBLE 1.877.568.7477 ONEUPWEB.COM [email protected]
description
In the Natural Search Arena, Google is the commissioner and the head referee. If you don’t play nice, Google will throw a flag. In many cases, sites receive a Google Penalty for shady SEO practices that may have been performed years ago. That’s why we’ve created this guide to help you: 1.) Identify spam when you see it 2.) Clean it up 3.) Get out of Google’s penalty box (if you’re ever thrown in) Visit our blog for more useful tips on Google Penalties and the SEO tactics that can get you in trouble: http://www.oneupweb.com/blog/google-penalties-beware-of-these-shady-seo-tactics/
Transcript of Google Penalties: Beware of These Shady SEO Tactics
GOOGLE PENALTIESTHESE MESSY SEO TACTICS WILL GET YOU IN BIG
TROUBLE
1.877.568.7477ONEUPWEB.COM [email protected]
In the Natural Search Arena
makes the rules
LIKE THESEGUYS
$200MSays Google penalty cost them
Source: http://searchengineland.com/google‐ebay‐penalty‐cost‐197031
in potential revenue
Source: http://money.cnn.com/2011/04/25/technology/google_overstock_penalty_box/
5%Says Google penalty cost them
in potential revenue
you’re about to learn about spammy SEO tactics…
TAKE NOTES
THAT WILL
KNOCK YOU OUT
When your
forum or blog is
overrun with
spammy links…
USER GENERATED SPAM01
Monitor your site
by performing a
site search for
casinos, pills other
spammy words.
DELETE THEM!
When keywords stuffed into the
code but not visible on the page…
HIDDEN TEXT02
“Users come first
and search quality
comes first.”-Matt Cutts, Head of Google Webspam
WRITE FOR HUMANS
Auto generated
gibberish and
spammy links
on “churn and
burn” websites
PURE SPAM03
These sites are
created for spam
and spam only.
Nobody really tries
to save them.
JUST DON’T
Does this page add value
or am I just creating it for
the sake of more pages?
THIN CONTENT04
Add photos,
videos and
original thoughts.
Don’t copy and
paste. Always
make it yours.
BE ORIGINAL
Check your inbound link
profile for link farms,
link exchanges and
bought links.
UNNATURAL LINKS05
Ask the webmaster
to remove the links.
Use Google’s
Disavow Links Tool
as a last resort.
LINKSTO YOUR SITE...
Remove them!
You can also add a
rel=“nofollow”
attribute.
LINKS FROM YOUR SITE...
AND WHEN YOU’RE CLEANING IT UP
Google will want to see lots and lots of proof
HOW DID IT HAPPEN?
HOW DID YOU FIX IT?
HOW WILL YOU PREVENT IT?
“I’m sorry, Google.
It will never happen again.”
AND SEND A RECONSIDERATION REQUEST
Or take our advice:
YOU DON’T HAVE TO CHEATwhen you have great ideas
Focus on writing
QUALITY CONTENTFOR A HUMAN AUDIENCE
Who’s afraid
of a little hard
work anyway?
twitter.com/oneupweb
1.877.568.7477
ONEUPWEB.COM
facebook.com/oneupweb linkedin.com/company/oneupweb
Let’s Connect
