GOOGLE ORGANIC CTR STUDY2014

GOOD OLD DAYS

# 1# 2

THEN THIS

HAPPENED

# 1

# 2

THEN THERE

WERE ADS# 1

TEXT WAS NOT

ENOUGH

# 1

LOCAL RESULTS

# 1

INSTANTANSWERS

MOREINSTANT

ANSWERS

THE RULESHAVE

CHANGED

of SERPs have just 10 blue links(no news, local, videos, images, knowledge graph, paid inclusion)17%

83% of SERPs have some kind of rich information

THE REALITY IN 2014

THE CTR STUDY

LARGE DATA SET

465.000KEYWORDS

5.000WEBSITES

CTR FOR DESKTOP SEARCHES

ORGANIC CTR DISTRIBUTION

31.24%

14.04%

9.85%6.97% 5.50% 3.73% 3.99%

67.6% 1 to 5

3.73% 6 to 10

ORGANIC CTR DISTRIBUTION

31.24%

14.04%

9.85%6.97% 5.50% 3.73% 3.99%

71.33% 1st Page

3.99% 2nd Page

1.60% 3rd Page

DESKTOP VS MOBILE

HOW ADS AFFECT CTR

ADS VS. ORGANIC RESULTS

LOCATION OF ADS

NUMBER OF ADS

BRANDED vs.

UNBRANDED

BRANDED vs. UNBRANDED

SEARCH INTENT

SEARCH INTENT

TYPES OF SEARCH INTENT

LONG TAIL

CTR FOR LONG TAIL

CTR FOR LONG TAIL IN US

Traffic = Search Volume * CTR

http://advancedwebranking.com/ctrstudy/

Thank you!http://bit.ly/ctrstudy2014

philip@caphyon.com • @philippetrescu