Google Now Marketing
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Gil Reich (@GilR) Managing Greatness Google Now
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What Google Now is, where it's going, and how you can benefit from the ways it's changing internet marketing.
Transcript of Google Now Marketing
Gil Reich (@GilR)Managing Greatness
Google Now
Traditional search
Google Now & Predictive Search
1. What it is2. Where it’s going3. What you can do
What Google Now is
Traffic
Weather
Sports previews & results
Stock prices
Flight status
Birthdays, articles
Website updates
How does it know?
It’s stalking you
Keep me updated
Search updates
Customize
Suggested search beyond Google & Siri
Suggested search beyond Google
Suggested search beyond Google
Where Google Now is Going
Nest: Home electronics
Intel: Biometric patch
OAA: Integrated into cars
Future: Recommendations & offers
Future (maybe)
Future (maybe)
Future (maybe)
What you can do?
Get your “real” life online
Get appointments online
Copy offline relationships online
Get reviews
Email action: RSVP
Google Now: Appointment
Feed the knowledge base
Get local listings & reviews
Social media
Use schema.org
Mark up your page
Feed the knowledge base
Other suggested search players
Summary & Closing thoughts
Think differently …
The fundamental things apply
The fundamental things
• Create what your customers want• Build relationships• Establish authority• Engage your users and partners• Tell Google what you’re offering
