Google Mobile-Friendly Algorithm - Are You Ready for the Mobile Apocalypse?
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Transcript of Google Mobile-Friendly Algorithm - Are You Ready for the Mobile Apocalypse?
Who is this Casey guy?
• Head of Online Support for Planet Ocean
• Lead SEO Consultant w/ Search Engine News
• President & Owner of SEO Firm Media Wyse
• Author of 200+ Search Engine News Articles
• 12+ Years actual Working SEO Experience
• Klout score of 65! (1000’s of SMO subscribers)
• Dozens of Link Bait Pieces at the Top of Google
• Head of Online Support for Planet Ocean
• Lead SEO Consultant w/ SearchEngineNews.com
• Owner of SEO Consultancy Media Wyse
• Author of 400+ SEO & SMO articles
• 15+ years actual working SEO Experience
• Has conducted 500+ site audits!
• Trained SEO teams on five continents
• Co-Author of the “Unfair Advantage Guide to Winning the Search Engine Wars”
• Contributor to “The Web Untangled: The Handbook for Building an Online Business”
• Rabid KU Jayhawks fan. Rock Chalk!
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
2. How I do I Know if I’m Mobile-Friendly?“You Generate a Cool Tag in Search”
Use the Google Mobile-Friendly Tool!
@MediaWyse + Casey Markee
https://www.google.com/webmasters/tools/mobile-friendly/
There is a “Bulk” URL Checker Tool
@MediaWyse + Casey Markee
http://www.urlitor.com/mobile
Check your Google Webmaster Tools
@MediaWyse + Casey Markee
https://www.google.com/webmasters/tools/mobile-usability/
@MediaWyse + Casey Markee
4. The 7 Sins that “Break” Mobile SEO!“Common mistakes you need to avoid.”
Mobile Auditing: Don’t Make these Mistakes!
@MediaWyse + Casey Markee
"For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the
JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site.
Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms
render and index your content and can result in suboptimal rankings."
Google Webmaster "Technical Guidelines" - updated on 10/27/14
Mobile Auditing: Don’t Make these Mistakes!
@MediaWyse + Casey Markee
https://www.google.com/webmasters/tools/crawl-errors
On-Site Optimization: Page Speed
@MediaWyse + Casey Markee
Google Page Speed Tool: Go check your Site right now!https://developers.google.com/speed/pagespeed/insights/