Google Marketing Principles by Lidiya Abadzhieva

10
Principles of Marketing Practice Lidiya Abadzhieva

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Transcript of Google Marketing Principles by Lidiya Abadzhieva

Page 1: Google Marketing Principles by Lidiya Abadzhieva

Principles of Marketing Practice

Lidiya Abadzhieva

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Sergey Brin and Larry Page, developed a set of algorithms that in 1998 sparked an enormous leap in Web-search performance.

They turned search into a popularity contest. In addition to gauging a phrase's appearance on a Web page, as other engines did, it assessed relevance by counting the number and importance of other pages that linked to that page.

The Idea of Google

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Number 1 Search Engine Market Capitalization: $100 billion Number 4 Best Company to work for Transformed the world: now you can just

Google everything

Google’s Success

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Cutting edge ideas Rigorous Accountability Relentless Attention to Detail Consistency

Contributors to Google Success

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Google engineers are people who think they are creating something that's the best in the world and that product is changing people's lives.“

More important, they want to deliver exactly what the user is looking for, every time.

Google’s Product Strategy

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AdWorld◦ Understating the top price they're willing to pay,

advertisers could get a slightly lower position on the search page for a lot less money.

◦ Easy to understand ◦ And it's proven to work on a large scale.

Google’s AdWorld

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Google vs. Bing Google vs. Yahoo

◦ Google earns 30% more per ad than Yahoo Google vs. Facebook

◦ Competition between Google Me and Facebook will bring a new era

Google’s Competitors

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Results must be Trackable Promote Trial Let others speak for you Data, Not hype Your Smart and Your Time Matters We’re Serious. Except When We’re Not Big Ideas Move Us

Principles of Marketing Practice

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Rule Number One: The User Is in Charge Rule Number Two: The World Is Your R&D

Lab Rule Number Three: Failures Are Good.

Good Failures Are Better Rule Number Four: Great People Can

Manage Themselves Rule Number Five: If Users Come, So Will

the Money

What Keeps Google Growing