Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices
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Transcript of Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices
NOISY LITTLE MONKEY
• With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales
Specialising in online activity, maximising conversions from offline
SEARCH & SOCIAL MEDIA MARKETING
“Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a campaigns featuring UGC on YouTube, Facebook, Twitter, Google+
RECOGNISED FOR INNOVATION
TIME SPENT ON SCREEN TYPE PER DAY
http://www.millwardbrown.com/adreaction/2014/#/
GLOBAL
TIME SPENT ON SCREEN TYPE PER DAY
http://www.millwardbrown.com/adreaction/2014/#/
UK
DESIGNER?
You can come test your new website here: http://odlbristol.co.uk
WE GOT YO BACK
@MrJonPayne
Image Credit
#DigiBuff@MrJonPayne
PLAY THE GAME
Read the rest of these slides before you go ahead and do this…
GOOGLE MAKES LOCAL SEARCH FUN!
Image CreditLocal Ranking Factors by on Moz
RANKINGFACTORS
BE A REAL BUSINESS
• A physical address in the city being searched• A “real” phone number. E.g. 0117 not 0800• This NAP* information featured clearly on your website
*Name, Address, Postcode
IN A REAL LOCATION
BE ACCURATE & HONEST
• Proper category associations• NAP information EXACTLY as it appears on your website• Keyword in business title (E.g. BLB Solicitors)• Review quantity• Review velocity• Review diversity
Reviews don’t have to be on Google (although it helps to have some) it aggregates reviews from other sources too
DON’T SPAM (THAT MEANS YOU, SEO SHITS)
PAGE RELEVANCE + AUTHORITY
• Your location as a keyword in title tags and headlines• High-quality inbound links• Schema / Microformat mark up of your NAP on your site• Geositemaps / KML
Useful resources: http://moz.com/ugc/category/local-seo
PLUS SOME NERDY SHIZZLE
<h1 class="title">Bristol</h1><div itemscope="" itemtype="http://schema.org/LocalBusiness"><h2><span itemprop="name">Noisy Little Monkey Ltd</span></h2><p><span itemprop="description">Search Optimisation & Social Media Agency</span></p><div itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress"><span itemprop="streetAddress">C/O Aardman Animations, Gasferry Road</span>,<br><span itemprop="addressLocality">Bristol</span>,<br><span itemprop="addressCountry">GB</span></div><p>Phone: <span itemprop="telephone">0117 327 0171</span></p></div>
LINKS NOT THE MAIN DRIVER HERE
• Consistent, high-quality citations from sources that are: AuthoritativeTrustworthy
Industry-relevant
• Chambers of Commerce• Companies House• Regulatory bodies• Local Gov’t Directories• IYP (Quality ones)
• FIX DUPLICATE OR INACCURATE LISTINGS• GIVE THIS JOB SOMEONE ANALY RETENTIVE
Did I mention consistency or NAP?
Obviously, nice to have though
Image Credit
#DigiBuff@MrJonPayne
?plus.google.com/+JonPayne
@MrJonPayne
ODLbristol.co.uk