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What is Google PIGEON….?

Pigeon is Google's new and major update for local search rolled out on July 24th 2014 aimed at providing useful and accurate local search results

It is not a Penalty based update like Panda or Penguin

PIGEON is the core change to the local search algorithm

Here it is….

What are the ongoing changes in Local

Rankings with PIGEON

Local Rankings Disappeared For Various Queries

CHANGE 1

If your traffic is suddenly droppeddue to vanished local rankings

Recover the traffic loss by running a PPC campaign in the short run

In the long run pay attention to gain web search results for those queries

RECOVERTRAFFIC

Local Rankings are expected to Depend More onWebsite Authority

CHANGE 2

Local Rankings would now be Identified by domain authority, quality back links and other SEO factors

Run a complete SEO audit to determine the quality of back links, content and other factors

RECOVERTRAFFIC

There is Ranking Boost Noticed ForLocal Directories

CHANGE 3

Local Directories have seen a Noticeable improvement in the rankings

Create a strong local presence on the popular local directory sites in your industry

WHAT TO DO?

Some Basic Recommendations to Build PIGEON Friendly Local SEO Strategy

Create Google+ local page for your business Choose a proper category for your local page to

appear in local results Make sure that the Name, Address & Phone Number

on your website matches with NAP on your G+ local page.

Encourage happy customers to leave positive reviews about your service

Include the city or state you are targeting in to your website’s title tag

READ MORE @http://www.emerchantdigital.com/google-rolls-out-new-pigeon-update-watch-out-on-going-local-seo-changes/

Need Help Building a strong local presence

Contact

www.emerchantdigital.com 040-23300827