Chrome now accounts for 8% of our worldwide visits, 10% for Safari

Visits by Browser

70%

80%

yInternet Explorer Firefox Safari Chrome

Chrome Marketing

50%

60%

70%

30%

40%

50%

10%

20%

0%

15% of Absolute Radio’s mobile traffic is via an Android deviceMobile Visits by Device

70%

yiPhone iPod SymbiaOS Android BlackBerry Sony

50%

60%

30%

40%

15%

%

20%

0%

10%

Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10

Google is responsible for 92% of Absolute g pRadio’s search traffic

Visits by Search Engine

90%

100%

y gGoogle Yahoo Bing MSN

70%

80%

40%

50%

60%

10%

20%

30%

0%

10%

Growth of “absolute” as a search term against gthe demise of “virgin”

Search Visits by Keyword

80%

90%

y yAbsolute Virgin

60%

70%

80%

30%

40%

50%

10%

20%

30%

0%

6.5m total YouTube views to date with 3.3m in launch month due to front page sponsorship

Post Launch YouTube Views (000s)

334 325350

400

( )

207 214234

280

203

250

300

207

171

106

141163

183200 203

150

200

43

17 23

7758 55 53

106

50

100

0

Large increase in Capital FM’s YouTube views g pdue to their Summertime Ball content

YouTube Peer Group Total Views

6,544 6,5177000

ands

pFeb-10 Mar-10 Apr-10 May-10 Jun-10

Note: Absolute’s total i l d ll i i

5,613

5000

6000

Thou

sa includes all views since launch while other brands’

totals are only for currently available clips

3000

4000

2,003 1,881

287 226

1000

2000

287 226 156 48 180

Talk Sport

Absolute Chris Moyles

Total Kiss Capital Kerrang Radio

Xfm Global Galaxy NE

Galaxy Bham

4,300 of July’s audio podcasts were , y pdownloaded via Google Listen (0.14%)

Google Listen’s share of all MP3 Clients0.25%

Google Listen s share of all MP3 Clients

0.15%

0.20%

0.10%

0.05%

0.00%

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