Google is here!
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Google Confidential and Proprietary
Wael Fakharany Regional Manager Google Egypt and North Africa November 8th 2010
The Digital Frontier
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Our mission
Organize the world's information and make it universally accessible and useful
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Google is not only about search
Blogger Scholar Local Picasa Desktop Search SMS Google Mini
Video Print Gmail Google Earth Groups Orkut Maps
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3.Publishing
1.Commerce
2.Entertainment
4.Communication
5.Advertising
From the periphery to the centre of our lives
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The Advertising Ecosystem: Focus on Users
Publishers
Users
Advertisers & Agencies
A
U
P
Show users relevant, high-quality ads
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We’ve grown quickly from small beginnings…
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800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –videos, photos, music, texts, etc.
2010
2010
2010
1.8 B
4.6 B
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800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –videos, photos, music, texts, etc.
2010
2020
2010
2020
2010
2020 53 zettabytes
1.8 B
4.6 B
5 B
10 B
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Google Confidential and Proprietary
online / week by Western Europeans
49%
1 billion
The Internet today
4 Billion +Google searches per
day
220 Billion+Emails and IMs sent
per day
1 Billion+Video playbacks per
day
25 hoursVideo uploads every minute to YouTube
250,000Androids Activation
Per Day
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Google Confidential and Proprietary 11
It’s Also Happening in Egypt
85% of people online use search
Search is the most popular online activity after e-mail
19M Online Users +43%
20M Google searches per day
96% Search Market Share in Egypt
800M Page Views/Month
In Egypt
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The Purchase Funnel Has Changed
Awareness
Interest
Consideration
Purchase
TraditionalAnalog
NewDigital
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Google Confidential and Proprietary
7.5
7
6.5
4.5
6
642.25
2.5
5
2
1.5
2
0.5
1
What do people do online?
2003 2007
Hours online / month (EU)
2012
11 16 32
80 hours of leisure time per month
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Connect with Consumers When They
Search Online
with Google’s
Search Solutions
Connections Powered By Google
1. Google’s Search Network
• #1 Search Engine in Egypt
• Over 20 Million queries per day
• Google Egypt reaches millions of unique users with 96% Search Market Share
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Anatomy of Search Page
0 – 3
SponsoredListings
Natural Listings
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Connect with Consumers When They
Research and Pursue Passions
with Google’s
Content Network
Connections Powered By Google
2. Google’s Content Network
• Over 600,000 3rd party sites
• 1# advertising network in Egypt by market share
• 96% Market Share in Egypt on Search & Content
• 73% Reach of Internet users worldwide • 908M unique visitors per month worldwide
• 765 Billion page views / month worldwide
• 800 Million page views / month in Egypt
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The Google Content Network is the largest network available, enabling advertising connections across the Web.
From Head to Tail, Thousands of Sites
Mass Media Niche Media
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Google Confidential and Proprietary 18
Your MessageThe most robust targeting of any network
Add Demographic, Geographic, Time Exclude sites, keywords, categories
Contextual TargetingBy Keywords | By Categories
Interest-Category Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
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There are 4 key drivers of change
Production
Access
StorageCloud
Computing
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Vectors of Innovation
Cloud computing – data and applications reside in the network
Falling cost of storage
1
Ubiquitous broadband
2
Democratized tools of production
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Version1.0
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Operating system and Productivity Software
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Google Confidential
Maintaining On-Premise Software Is Too Complex
Operating system
Mobile device
Mobile deliveryserver
Spam filter
Security servers
Email servers
Backup storage servers
Tape backup
DBContent
Repositories
Database to SupportContent
Repositories
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Google Apps Platform
Google Apps
Security ComplianceCollaborationMessaging
Give students powerful messaging and collaboration tools without the usual IT hassle and cost
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Mobile: any device, anywhere
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Google Apps
GmailMake email a usable information tool
TalkInstant communication within and outside your business
CalendarPersonal, shared, and public calendars
Messaging
DocsSimple real-time document collaboration from anywhere
Start Page Your personal view of all your internal and external information
SitesEasily created and edited group pages
Collaboration
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Google Apps Education Edition• free for all your users
• no ads for faculty, staff, and students
• 6.8GB (and growing) mail quotas
• your domain name
([email protected]) • 24x7 administrator support
• advanced integration capabilities
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Trinity College Dublin
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Google Apps Education Edition• Google Online Challenge
• http://www.google.com/onlinechallen
ge/
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Google Confidential and Proprietary
Wael Fakharany
Thank You!