Google Hummingbird by Andrew
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Transcript of Google Hummingbird by Andrew
@agatestudio
Google Hummingbird
Andrew
Publishing
Agate Studio
SEO: Google HummingbirdFrom various sources
An algorithm that will affect
90% of searches
Most significant change since
2010
2010 - Caffeine
2010 - Instant
2011 - Panda update
2011 - schema.org
2011 - Query encryption
2012 - Search + Your world
2012 - Penguin update
2012 - Knowledge Graph
2013 - Hummingbird
What is it?
Synonyms
Context
Knowledge Graph
Maps User Intent
Comparison Query
Conversational Queries
http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and-
what-it-means
How?
http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and-
what-it-means
http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and-
what-it-means
Why?
What should we do?
Semantics
• Content is now more important than ever; Look for ways to expand it. Examples are
detailed catalogues and UGC.
• Construct Answers in the website to the Question the target audience might ask search
engines.
Knowledge Graph
• Increase the value proportion that the website has to offer its users; Users should be
given strong reasons to enter a website even after accessing information through
Knowledge graph in the result page.
Mobile
• Optimize the website for mobile; use rich snippets & structured data to gain
prominence in mobile search result.
Thanks!