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Google+: how to connect with your customers using Google+
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Transcript of Google+: how to connect with your customers using Google+
![Page 1: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/1.jpg)
Connecting With Your Customers
May 31, 2014
![Page 2: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/2.jpg)
◆ www.mediaanalyst.co.ug
◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to use without the express authorisation of The Media Analyst Limited.
◆ About Me Me?!
• Ordinary Name: Simon Kaheru !
• @skaheru!
• Simon Kaheru!
• www.skaheru.wordpress.com!blog!
0792 800 080!
Best PR Agency for Ugandan SMEs
Most RELIABLE,
INNOVATIVE Ugandan SMS Firm
www.smsmedia.info
www.mediaanalyst.co.ug
![Page 3: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/3.jpg)
◆ www.mediaanalyst.co.ug
◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to use without the express authorisation of The Media Analyst Limited.
◆ About Me Me?!
• Ordinary Name: Simon Kaheru !
• @skaheru!
• Simon Kaheru!
• www.skaheru.wordpress.com!blog!
0792 800 080!
Best PR Agency for Ugandan SMEs
Most RELIABLE,
INNOVATIVE Ugandan SMS Firm
www.smsmedia.info
www.mediaanalyst.co.ug
The point here is: note the consistency of my
brand presentation. It makes what I say authentic if you follow my thread
consistently over time
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Social Networkingusing digital media
platforms to interact with other people with similar
interests
It’s really about HOW you use these platforms and WHY.
Not the platforms themselves.
![Page 5: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/5.jpg)
They’re not all the same
different platforms are used in different ways and for
different purposes; in many cases by different people
![Page 6: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/6.jpg)
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
different platforms are used in different ways and for
different purposes; in many cases by different people
![Page 7: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/7.jpg)
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
different platforms are used in different ways and for
different purposes; in many cases by different people
![Page 8: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/8.jpg)
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
different platforms are used in different ways and for
different purposes; in many cases by different people
![Page 9: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/9.jpg)
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
Workmates, Employers, Employees, Peers different platforms are used
in different ways and for different purposes; in many cases by different people
![Page 10: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/10.jpg)
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
Workmates, Employers, Employees, Peers
Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc
different platforms are used in different ways and for
different purposes; in many cases by different people
![Page 11: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/11.jpg)
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
Workmates, Employers, Employees, Peers
Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc
different platforms are used in different ways and for
different purposes; in many cases by different people
Contacts, friends, “those friends” ;-)
![Page 12: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/12.jpg)
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
Workmates, Employers, Employees, Peers
Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc
different platforms are used in different ways and for
different purposes; in many cases by different people
Contacts, friends, “those friends” ;-)
(*Insert Cantonese or Mandarin phrase describing the Group)
![Page 13: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/13.jpg)
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
Workmates, Employers, Employees, Peers
Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc
different platforms are used in different ways and for
different purposes; in many cases by different people
Contacts, friends, “those friends” ;-)
(*Insert Cantonese or Mandarin phrase describing the Group)
See, Google+ seems to cover many more groups
![Page 14: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/14.jpg)
We all certainly know
Or do we?!Is it:
Facebook for gmail? Social Media on gmail?
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We all certainly know
Or do we?!Is it:
Facebook for gmail? Social Media on gmail?
![Page 16: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/16.jpg)
We all certainly know
Or do we?!Is it:
Facebook for gmail? Social Media on gmail?
DISCOVERING SHARING+
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We all certainly know
Or do we?!Is it:
Facebook for gmail? Social Media on gmail?
DISCOVERING SHARING+
<—You mean Customers, right?
![Page 18: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/18.jpg)
We all certainly know
Or do we?!Is it:
Facebook for gmail? Social Media on gmail?
DISCOVERING SHARING+
<—You mean Customers, right?
Think of yourtarget audience asyour Customers
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Search
Maama
Gmail Taata
This theory is NOT endorsed by Larry Page or Sergey Brin
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Search+
Maama
Gmail Taata+
This theory is NOT endorsed by Larry Page or Sergey Brin
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Search+
Maama
Gmail Taata+
This theory is NOT endorsed by Larry Page or Sergey Brin
The chemistry between Search &
Gmail, and the romantic atmosphere
of Social Media combined to result in a baby…inevitable
![Page 22: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/22.jpg)
Search+
Maama
Gmail Taata+
This theory is NOT endorsed by Larry Page or Sergey Brin
The chemistry between Search &
Gmail, and the romantic atmosphere
of Social Media combined to result in a baby…inevitable
![Page 24: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/24.jpg)
Over 300million monthly active users
Numbers from expandedramblings.com, April 2014
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Over 300million monthly active usersThe AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
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Over 300million monthly active usersThe AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
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Over 300million monthly active users
There were 100million Google+
users in China in November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
![Page 28: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/28.jpg)
Over 300million monthly active users
There were 100million Google+
users in China in November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:
European social sharing - 4 US social sharing - 3
Global social sharing - 3 Asian social sharing - 3
![Page 29: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/29.jpg)
Over 300million monthly active users
There were 100million Google+
users in China in November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:
European social sharing - 4 US social sharing - 3
Global social sharing - 3 Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page
![Page 30: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/30.jpg)
Over 300million monthly active users
There were 100million Google+
users in China in November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:
European social sharing - 4 US social sharing - 3
Global social sharing - 3 Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page
negative Google+ user interaction with brands18%
![Page 31: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/31.jpg)
Over 300million monthly active users
There were 100million Google+
users in China in November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:
European social sharing - 4 US social sharing - 3
Global social sharing - 3 Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page
53% positive Google+ user interaction with brands
negative Google+ user interaction with brands18%
![Page 32: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/32.jpg)
The Circle of CustomersIdentify and fill it carefully+sensibly+deliberately,
remembering always that your Customer (audience) is KINGImages downloaded from various sites then edited by Simon Kaheru so, they’re mine now! Mwebale munno (twice) and Webale nnyo!
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Got @gmail?
Images courtesy of cdn-english.alshahid.net & www.ains.com
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Got @gmail?
Get customers tojoin the programme
PROVIDED you wantto interact with them
Images courtesy of cdn-english.alshahid.net & www.ains.com
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Establish Mutual Interest
Images courtesy of www.blog.pharmexec.com & www.ugandapicks.com
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Establish Mutual Interest
Sharingis
Caring;but
share theright stuffwith the
rightpeopleand youwill be
fineImages courtesy of www.blog.pharmexec.com & www.ugandapicks.com
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Be Active
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Be Active
but on Google
It’s like
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Be Active
but on Google
It’s like
but to specific contacts
You can
![Page 40: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/40.jpg)
Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive
![Page 41: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/41.jpg)
Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive
and this icon always creates positive sentiments in people
![Page 42: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/42.jpg)
Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive
and this icon always creates positive sentiments in people
Don’t do that thing that many people do of
getting onto Google+ then going quiet; refer to the numbers on Page (not
LARRY) 7 above
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Go the Whole Distance
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Go the Whole Distance
Hangout
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Go the Whole Distance
Hangout
![Page 46: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/46.jpg)
Go the Whole Distance
It’s EASY on the eye
Hangout
![Page 47: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/47.jpg)
Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
![Page 48: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/48.jpg)
Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
![Page 49: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/49.jpg)
Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
![Page 50: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/50.jpg)
Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
![Page 51: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/51.jpg)
Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
![Page 52: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/52.jpg)
Go the Whole Distance
It’s EASY on the eye
Each post is a BLOGHangout
Increase your Page
RANKINGS
Lock in your YouTube
![Page 53: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/53.jpg)
Go the Whole Distance
It’s EASY on the eye
Each post is a BLOGHangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication
![Page 54: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/54.jpg)
Go the Whole Distance
It’s EASY on the eye
Each post is a BLOGHangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication
![Page 55: Google+: how to connect with your customers using Google+](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4952b1a28ab081b8b46af/html5/thumbnails/55.jpg)
Go the Whole Distance
It’s EASY on the eye
Each post is a BLOGHangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication
Use Google+ along with the entire suite of Google Apps and you will extract all it’s value along with a whole lot more. The best part is that it’s intuitive - once you start you just go on and on and on interacting positively with everyone and it is so simple you feel stupid you weren’t doing it before!
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www.mediaanalyst.co.ug Plot 45, Bukoto Street P.O. Box 867, Kampala
Uganda
Create. Represent. Realise.
Simon Kaheru Lead Analyst
[email protected] 0792 800 080
@skaheru