Google HBS Case Study Analysis
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Transcript of Google HBS Case Study Analysis
![Page 1: Google HBS Case Study Analysis](https://reader033.fdocuments.in/reader033/viewer/2022061112/545a359caf795953128b520d/html5/thumbnails/1.jpg)
Chan Xin Yi CindyLoh Yi Zhuang
ReniceTan Shu Li
About Success Factors Cost Revenue Outlook
![Page 2: Google HBS Case Study Analysis](https://reader033.fdocuments.in/reader033/viewer/2022061112/545a359caf795953128b520d/html5/thumbnails/2.jpg)
Success Factors Cost Revenue OutlookAbout
CompetitorsMicrosoft, Yahoo, AOL
![Page 3: Google HBS Case Study Analysis](https://reader033.fdocuments.in/reader033/viewer/2022061112/545a359caf795953128b520d/html5/thumbnails/3.jpg)
Customers
Why Choose Google? What Keeps Customers Coming Back?
Advertisers Users
Constant Improvements
PageRankPaid ListingsPaid Listings AdSense
Success Factors Cost Revenue OutlookAbout
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Cost Structure2 Categories of Costs
About Success Factors Cost Revenue Outlook
Costs
Sustaining systemStart-up
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Research & Development
Cost StructureStart-up Costs
Infrastructure
Bandwidth
About Success Factors Cost Revenue Outlook
![Page 6: Google HBS Case Study Analysis](https://reader033.fdocuments.in/reader033/viewer/2022061112/545a359caf795953128b520d/html5/thumbnails/6.jpg)
Cost StructureCosts of Maintaining and Running Searches
About Success Factors Cost Revenue Outlook
Research & Development
Infrastructure
Bandwidth
![Page 7: Google HBS Case Study Analysis](https://reader033.fdocuments.in/reader033/viewer/2022061112/545a359caf795953128b520d/html5/thumbnails/7.jpg)
• Fine-tuning search algorithms
• Improving search functions
• Improving user-interface design
Cost StructureCosts of Maintaining and Running Searches
Research & Development
About Success Factors Cost Revenue Outlook
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Demand for fast services
Significant computing power required
Technical facilities
Cost StructureCosts of Maintaining and Running Searches
Infrastructure
About Success Factors Cost Revenue Outlook
![Page 9: Google HBS Case Study Analysis](https://reader033.fdocuments.in/reader033/viewer/2022061112/545a359caf795953128b520d/html5/thumbnails/9.jpg)
Dependency on Internet
Traffic
Bandwidth
Cost StructureCosts of Maintaining and Running Searches
Bandwidth
About Success Factors Cost Revenue Outlook
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Cost StructureComparison of Magnitude of Costs
About Success Factors Cost Revenue Outlook
Maintaining & Running Searches
• R&D
• Infrastructure• Bandwidth
Starting-up Operation
Setting up System
• R&D• Infrastructure• Bandwidth
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RevenueAdvertising Revenue
About Success Factors Revenue Outlook
AdvertisingRevenue
Cost
Contextual Paid Listings or
AdsensePaid Listings
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OutlookWhat Should Google do in the Future?
Cost Revenue OutlookAbout Success Factors
a) ↓ Cost Data centre Bandwidth
Profitable Business Model
b) ↑ Revenue Ad Rev
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OutlookReduce Cost
Cost RevenueAbout Success Factors Outlook
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OutlookIncrease Revenue
Cost RevenueAbout Success Factors Outlook
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OutlookIn Conclusion
Cost RevenueAbout Success Factors
• Well-poised to remain as the market leader
• Constantly innovate and improve its services
• Cater to the ever changing needs, taste and preferences of its customers
Outlook