“Google+ การใช้ Hang out กับ Customer Service”
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Transcript of “Google+ การใช้ Hang out กับ Customer Service”
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Getting closer to your customers
Pornthip Kongchun
1 February 2012
How Google+ can help
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It’s hard to truly connect
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The party is only getting bigger48
hours of video is uploaded to YouTube every minuteInternal YouTube data 2011
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And, it’s getting shorter 56% of DVR owners fast forward through commercials
Nielsen 2010
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But…Payoff for connecting has never been greater
77% of brand contentis created by consumers
360i 2009
90% trust recommendations from people they know
Nielsen 2009
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Identity
Relationships
Sharing
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What we’ve heard…
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Messages are impersonal
Comments are not conversations
Recommendations lack staying power
Marketing is fragmented
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Problem: Messages are impersonal
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How was your Forum?
My mom The guys Google’s fans
Internal Google Data 2011
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CirclesThe right message to the right people
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CirclesThe right message to the right people
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Which Circle Are You?The right message to the right people
IT Experts TrendsTechnologyEnthusiasts
Newsroom
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Problem: Comments are not conversations
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Real conversations with the right customers
Hangouts
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Hangouts with extrasShare your screen for customer service
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Problem:
Recommendations lack staying power
Problem: Recommendations lack staying power
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+1 ButtonStand out on Google search with recommendations when you need them
Android Phone | BestBuy.comwww.bestbuy.comSave Instantly On Android With No Mail Rebates at BestBuy!
Sandra Robles, Kari Clark, Daniel Friedman and 31 other people +1’d this
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+1’s increase yourperformance
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,,,
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Problem: Marketing is fragmentedEconsultancy 2010
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Google+ PageYour identity on Google
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sites
display
video
mobile
search
Google+ page
+your brand
Connect all your +1’s across the web
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Messages are impersonal
Comments are not conversations
Recommendations lack staying power
Marketing is fragmented
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+50%Of the top 100 brands got on the platform in the first few weeks