ERIKA KEREKES

Senior product manager, social media solutionsDeluxe Corporation

March 13, 2012

Google+

Why you need to pay attention and how to

get started

Welcome - we’ll start soon

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1. WHY is Google+ so important?

2. HOW do you sign up?

3. WHO is on Google+ and how do you find them?

4. WHAT do you say and share?

What we’ll cover today

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What is Google+?

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90 million registered users who have shared more

than 1 billion items*

*(well, sort of)

Google+ facts

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Cool Google+ features

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“It’ll never overtake Facebook.”

“There aren’t enough people there to make it worth your time.”

“My friends aren’t there.”

What people are saying….

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They’re wrong.

Guess what?

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How do I know?

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What does this mean?

Businesses who are active on Google+ will get found more easily

and more often. Period.

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An example: Google+ power

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A great place to start

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“Google+ is tied to Google search, so by using it well you can improve your primary website’s findability for folks searching for it.”

- Chris Brogan, Google+ for Business

Google+ helps you get found

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1. Posting CONTENT that inspires reactions and sharing

2. Making CONNECTIONS with people who can help you grow your business

3. Two-way COMMUNICATION (talking with, not talking at)

4. Being CONSISTENT

“Using it well” means…

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Signing up – step 1

Create a personal account

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My home base on Google+

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Build your circles

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Find people on Google+: #1

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Find people on Google+: #2

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Find people on Google+: #3

Findpeopleonplus.com

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Find people on Google+: #4

www.recommendedusers.com

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Spend time LISTENING

What are people talking about?

Who’s part of this conversation?

What value can I add?

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Signing up – step 2

Create a business page

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Local business

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Product or brand

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What to say: Erika’s formula

Your status updates (1-4 per day):– About your business (30%)– About your industry or category (20%)– Sharing other people’s content, with your own thoughts

(40%)– Personal, quirky, funny or off-topic (10%)

PLUS, comment on other people’s posts as often as you can

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About your business: Examples

“Inside”

Pictures

Personal stories

NO HARD SELL

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About your industry: Examples

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Sharing content: Examples

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Off-topic or quirky: Examples

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Commenting

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Commenting

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To borrow from Nike…

JUST DO IT.

Erika says: Thinking and planning are overrated when it comes to social media.

Experiment. Test and learn.

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If you need help…

www.deluxesocial.com

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The end

Thank YouThank You Thank you!

Sign up for another webinar at www.BizLaunch.com/deluxe

@deluxesocial

www.facebook.com/DeluxeSocial

deluxesmallbizblog.com

www.deluxesocial.com

Erika Kerekes * @erikakerekes