Google+ for Business
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Transcript of Google+ for Business
Google + for Your Business
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About Google+ • Google+ is a search engine integrated with real time cloud based
communication for sharing all types of media • Exponential growth reaching 20 million users • Removed several business accounts (such as Ford and Sesame Street) • Left other brands such as Mashable (because it transferred the brand to a
person – Pete Cashmore) to play in beta • Will be open to the public shortly
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Facebook Vs. Google+
Infograph by Technobombs
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Google+ Vs. Twi;er
VS
Google+ is a search engine integrated with real time cloud based communication for sharing all types of media Getting better search engine rankings and faster Real-time results
Friends on G+ = Better Rankings Google’s Social Search results have content from people you know rank higher
when you’re logged into Google
G+ vs. Twitter and Real Time Data Aggregators and scrapers still play an SEO An individual’s social authority has impact on ranking Traditional SEO rules are still they way to go
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Google+ Integrates with Google Business Suite
Gmail for Business Google Calendar Google Docs
Google Cloud Connect Google Groups
Google Sites Google Video Apps Marketplace
AND many more (http://www.google.com/apps/intl/en/business/more.html)
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While Wai@ng for Google+…
Prepare Your Business!
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Use the Google +1 Bu;on
Google +1 is an entirely different program
Interesting SEO implications
Similar to Facebook’s “Like” button
Gaining +1s can help improve your ranking
It can show (even those who aren’t connected or using +1) an overall count for your page
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Create a “Face” for the Brand Personal connection to a product or service
Someone that would be a face of the brand
Get a lead on your competitors while Google gets the formal business offering ready
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Complete Your Personal Profile
Profile page should be complete and robust
A way people will discover you and will be able to learn more about you
User’s profile can include SEO beneficial links
Essentially will be your business brand page for now
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Form Google Circles
Think about what circles you want
Allow you to segment out how you interact
What content you distribute to them
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Add Value to the Conversa@on with Posts Inside Google+ Google+ posts = Facebook wall
Valuable links for SEO
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Use Google+ Sparks to Monitor Conversa@ons In “Sparks” conversation you are presented with very generalized topics to
help you find relevant information
Search box
Instant feeds of information
Creates a personalized social media monitoring channel
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Host Google+ Hangouts Google+ most talked about feature
Video group chat Webinars
Customer Service Chats
Q & A sessions
Video Meetings
ALL FOR FREE
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Is Your Brand Ready for Google+
What have you been doing to prepare?
Have you thought of a few good people to represent your brand?
Is it you?
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Consider Purchasing
For More Resources Like These
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Con@nue the Conversa@on
Twi1er: @TheSunQueen
Slides: www.slideshare.net/JDuane
Facebook: h1p://www.facebook.com/TheSunQueen
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