Google Enhances Sitelinks
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. Google Enhances Sitelinks
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Sitelinks launched in 2009 to: Increase amount of information within ad space, increase relevancy for user, and increase click volume. Google is always asking, "How cane we make this better?"
Transcript of Google Enhances Sitelinks
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Google Enhances Sitelinks
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More Options = More Clicks?
Sitelinks launched in 2009 to:Increase amount of information within ad spaceIncrease relevancy for userIncrease click volume
On average, Google says the CTR is about 30% higher for ads with sitelinks than for those without.
Up to 6 sitelinks can be displayed in one adMust be in position 1 or 2 of SERP
Sitelinks perform well, but Google always asks: “How can we make this better?”
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Sitelink Formats
Normal Ad with Sitelinks:
Normal “side” SERP ad with text below headline:
Images courtesy: searchenginewatch.com
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The “Hybrid” Sitelink Ad:
Cool! How can I get these for my client/business? First, You must have sitelinks enabled. Sitelinks must also appear
in position 1 or 2 Google: “Account must contain active ads closely related to your
sitelinks” In other words: Great relevancy, CTR, and quality scores
Can I see associated metrics specifically for these new sitelinks? Currently, there is no way to segment these from normal sitelinks
within AdWords; may be a future release.
Image courtesy: searchenginewatch.com
