Google Engineer Calls Google+ a “Knee-Jerk Reaction” and “A Study in Short-term Thinking”

8/3/2019 Google Engineer Calls Google+ a Knee-Jerk Reaction and A Study in Short-term Thinking

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Ebbeac-~|cnioin wsbvc~;

Ebbeac i~ g |zimc cpgm|ac bo bsz nbm|acvc ogiaszc vb sdfcz~vgdf |agvobzm~ ozbm v`c czy ìe`c~v acca~ bo cpcnsvic acgfcz~ì| (ì Agzzy! ^czecy! Czin! _in! `bufy `bufy) fbud vb v`c czy abuc~v acgo ubzhcz~ (`cy yb)$ Uc gaa fbdv ecv iv$ V`cEbafcd Zsac bo |agvobzm~ i~ v`gv ybs Cgv Ybsz Bud Fbeobbf$ V`c Ebbeac |agvobzmi~ g |gv`cvin govczv`bse`v$ Uc `gf db G\I gv gaa gv agsdn`! gdf ag~v I n`cnhcf!

uc `gf bdc mcg~ay G\I ngaa$ Bdc bo v`c vcgm mcmjcz~ mgzn`cf id gdf vbaf mc gjbsviv u`cd v`cy agsdn`cf! gdf I g~hcf; ^b i~ iv v`c ^vgahcz G\I2 ^`c ebv gaa easm gd

f ~gif Ycg`$ I mcgd! I ug~ kbhide! jsv db v`c bday G\I ngaa uc boocz i~ vb ecv ~bmcbdc~ ~vzcgm$ ^b I esc~~ v`c kbhc ug~ bd mc$

Ebbeac i~ g hdcc-kczh zcgnvibd! g ~vsfy id ~`bzv-vczm vìdhide! |zcfingvcf bd v`c idnbzzcnv dbvibd v`gv Ogncjbbh i~ ~snnc~~osa jcngs~c v`cy jsiav g ezcgv |zbfsnv$ Jsv v`gv~ dbv u`y v`cy gzc ~snnc~~osa$ Ogncjbbh i~ ~snnc~~osa jcngs~c v`cy jsiav gd cdvizc nbd~vcaagvibd bo |zbfsnv~ jy gaabuide bv`cz |cb|ac vb fb v`c ubzh$^b Ogncjbbh i~ fiooczcdv obz cczybdc$ ^bmc |cb|ac ~|cdf gaa v`ciz vimc bd Mgoig

Ugz~$ ^bmc ~|cdf gaa v`ciz vimc bd Ogzmiaac$ V`czc gzc `sdfzcf~ bz mgyjc v`bs~gdf~ bo fiooczcdv ìe`-wsgaivy vimc ~idh~ ggiagjac! ~b v`czc~ ~bmcvìde v`czc obz cczybdc$

Bsz Ebbeac vcgm vbbh g abbh gv v`c govczmgzhcv gdf ~gif; Eb~`! iv abbh~ aihc uc dccf ~bmc egmc~$ Acv~ eb nbdvzgnv ~bmcbdc vb! sm! uzivc ~bmc egmc~ obz s~$ Fb ybs jceid vb ~cc `bu idnzcfijay uzbde v`gv vìdhide i~ dbu2 V`c |zbjacm i~ v`gv uc gzc vzyide vb |zcfinv u`gv |cb|ac ugdv gdf fcaicz iv obz v`cm$

Ybs ngdv fb v`gv$ Dbv zcgaay$ Dbv zcaigjay$ V`czc `gc jccd |zcnibs~ ocu |cb|ac idv`c ubzaf! bcz v`c cdvizc ì~vbzy bo nbm|svide! u`b `gc jccd gjac vb fb iv zc

aigjay$ ^vcc Kbj~ ug~ bdc bo v`cm$ Uc fbdv `gc g ^vcc Kbj~ `czc$ Im ~bzzy! jsvuc fbdv$

@c ga~b vgah~ gjbsv `bu Minzb~bov ecv~ |agvobzm~ jcvvcz$ ^b ycg`! Minzb~bov ecv~ iv! `c ~gy~$ Gdf ybs hdbu g~ ucaa g~ I fb `bu ~sz|zi~ide v`gv i~! jcngs~c v`cy fbdv ecv msn` bo gdyvìde! zcgaay$ Jsv v`cy sdfcz~vgdf |agvobzm~ g~ g |szcay gnnifcdvgabsvezbuv` bo `gide ~vgzvcf aioc id v`c js~idc~~ bo |zbifide |agvobzm~$

@c ga~b ~gy~ Gmg{bd ecv~ iv gdf v`gv Ogncjbbh ecv~ iv$

Ebbeac `g~ ~gif oagv bsv v`gv Minzb~bov i~ iv~ mgid nbm|cvivbz (ubzf~ bo Czin ^n`mifv)$ Gdf Gmg{bd gdf Ebbeac gzc nbm|cvide mbzc gdf mbzc$ Bjibs~ay Ogncjbbh i~ gfizcnv nbm|cvivbz vb Ebbeac ~|cnioingaay$ Ybs ubsafdv vìdh vì~ i~ v`c hidf bomc~~gec Ebbeac ubsaf jc `g||y gjbsv iv~ cm|abycc~ |svvide bsv id |sjain$

Yceec |sv s| g |sjain obaabu-s| |b~v! ~gyide! ^gfay! iv ug~ idvcdfcf vb jc gd idvczdga |b~v! i~ijac vb cczyjbfy gv Ebbeac! jsv dbv cpvczdgaay$ Jsv g~ iv ug~ mifdie`v gdf I gm dbv u`gv ybs mie`v ngaa gd cp|czicdncf Ebbeac s~cz! jy v`c vimcI oieszcf bsv `bu vb gnvsgaay |b~v ~bmcvìde I `gf ~bmc`bu ~uivn`cf gnnbsdv~$

V`c |b~v ug~ vghcd fbud gv ì~ bud fi~nzcvibd! `c ~gy~$ I nbdvgnvcf bsz idvczdga\Z obah~ gdf g~hcf u`gv vb fb! gdf v`cy uczc ga~b dinc gdf ~s||bzvic$ Jsv v`cyfifdv ugdv mc vb vìdh v`gv v`cy uczc ccd ìdvide gv ncd~bzide mc v`cy ucdv bsvbo v`ciz ugy vb `ca| mc sdfcz~vgdf v`gv uczc gd b|idibdgvcf nbm|gdy! gdf dbv bdcbo v`c hidf~ bo nbm|gdic~ v`gv ncd~bz~ v`ciz cm|abycc~$

G nbs|ac bo idvczc~vide nbmmcdv~ id zc~|bd~c vb Yceec~ cp|agdgvibd;

\cfzgm Hcygdi (Ogncjbbh cdeidccz u`b `g~ ubzhcf obz Ebbeac gdf Minzb~bov); Im eagfybs gzc ~`ghide vìde~ s| gdf vcaaide iv `bu iv i~$ I kbidcf Ebbeac id :


2/9

govcz g ocu ycgz~ bo I nbsafdv vghc `bu aivvac v`c nbm|gdy ngzcf gjbsv nbddcnvide |cb|ac$ Oie`v v`c ebbf oie`v$

V`cbfbzc V~B (Ebbeac cdeidccz); V`c jiv~ gjbsv v`c |zb~ gdf nbd~ bo ^BG (gdf u`gv ybs `gc vb fb ~b ybs ngd s~c ^BG ~gdcay ozbm gd b|~ gdf fccab|mcdv |bidv bo icu) gzc fcoidivcay ubzv` |sjai~ìde id g nacgdcf s| og~ìbd$ Fcoidivcay g ucaa uzivvcd zgdv! ccd io iv ug~ |sjai~`cf id v`c uzbde |agnc$

Ai{ Egddc~ idvczicucf Jzgfacy @bzbuiv{! _\ bo |zbfsnv gv Ebbeac vì~ ucch$ Uìac ~`c dbvc~ v`gv Yceec~ |b~v ug~ dbv g vb|in bo fi~ns~~ibd! ~`c ~gy~! Oiz~v! @bzbuiv{ fbc~ vìdh Ebbeac i~ g agzecz |agvobzm |agy zgv`cz v`gd ks~v g |zbfsnv! idv`gv iv uiaa jc g agycz bd vb| bo gaa bo Ebbeac~ |zbfsnv~$ Gdf ~cnbdf! ì~ vcgm ~cczcay sdfczc~vimgvcf v`c g||cvivc obz vì~ |zbfsnv! gdf iv i~ nszzcdvay zs~ìdevb |s~` bsv gaa ~bzv~ bo vìde~ s~cz~ gzc g~hide obz! g~ ucaa g~ bv`cz ~vsoo v`cy `gcdv gdvini|gvcf$

Uc `gcdv `cgzf u`gv hidf bo nbd~cwscdnc~ Yceec ognc~ ozbm v`c nbm|gdy! io gdy$ Zi| Zbugd! u`b ~`gzcf v`c |b~v bd Ebbeac jcobzc Yceec fcacvcf iv! ~gy~! @b|cosaay^vcc uiaa dbv cp|czicdnc gdy dcegvic zc|czns~~ibd~ ozbm Ebbeac gjbsv vì~$ Bd

v`c nbdvzgzy! `c fc~czc~ g |zbmbvibd$

Dbu Ebbeac Cpcnsvic N`gizmgd Czin ^n`mifv i~ s~ide Ebbeac$ Mgyjc `caa gnnifcdvgaay |b~v gd idvczdga mc~~gec |sjainay vbb$ Hcc| ybsz oidecz~ nzb~~cf$

U`gv fb ybs vìdh2 Fb ybs gezcc uiv` Yceec gjbsv Ebbeac2 Acv s~ hdbu id v`c nbmmcdv~$

Zcgf v`c bzieidga |b~v id iv~ cdvizcvy jcabu;I ug~ gv Gmg{bd obz gjbsv ~ip gdf g `gao ycgz~! gdf dbu Ic jccd gv Ebbeac obz v`gv abde$ Bdc vìde v`gv ~vzsnh mc immcfigvcay gjbsv v`c vub nbm|gdic~ gd im|zc~~ibd v`gv `g~ jccd zcidobzncf gamb~v fgiay i~ v`gv Gmg{bd fbc~ cczyvìde uzbde!gdf Ebbeac fbc~ cczyvìde zie`v$ ^szc! iv~ g ~ucc|ide ecdczgai{gvibd! jsv g ~sz|

zi~ideay gnnszgvc bdc$ Iv~ |zcvvy nzg{y$ V`czc gzc |zbjgjay g `sdfzcf bz ccd vub`sdfzcf fiooczcdv ugy~ ybs ngd nbm|gzc v`c vub nbm|gdic~! gdf Ebbeac i~ ~s|czib

z id gaa jsv v`zcc bo v`cm! io I zcngaa nbzzcnvay$ I gnvsgaay fif g ~|zcgf~`ccvgv bdc |bidv jsv Acega ubsafdv acv mc ~`bu iv vb gdybdc! ccd v`bse` zcnzsivide abcf iv$

I mcgd! ks~v vb eic ybs g czy jzico vg~vc; Gmg{bd~ zcnzsivide |zbnc~~ i~ osdfgmcdvgaay oagucf jy `gide vcgm~ ìzc obz v`cm~cac~! ~b v`ciz ìzide jgz i~ idnzcfijay idnbd~i~vcdv gnzb~~ vcgm~! fc~|ivc gzibs~ coobzv~ v`cyc mgfc vb acca ivbsv$ Gdf v`ciz b|czgvibd~ gzc g mc~~8 v`cy fbdv zcgaay `gc ^ZC~ gdf v`cy mghc cdeidccz~ |zcvvy msn` fb cczyvìde! uìn` acgc~ gamb~v db vimc obz nbfide v`bse`gegid vì~ gzic~ jy ezbs|! ~b iv~ asnh bo v`c fzgu$ V`cy fbdv eic g ~ideac ~ìvgjbsv n`gzivy bz `ca|ide v`c dccfy bz nbmmsdivy nbdvzijsvibd~ bz gdyvìde aihc

v`gv$ Dccz nbmc~ s| v`czc! cpnc|v mgyjc vb agse` gjbsv iv$ V`ciz ogniaivic~ gzcfizv-~mcgzcf nsjc ogzm~ uiv`bsv g fimc ~|cdv bd fcnbz bz nbmmbd mccvide gzcg~$

V`ciz |gy gdf jcdcoiv~ ~snh! gav`bse` msn` ac~~ ~b agvcay fsc vb abnga nbm|cvivibd ozbm Ebbeac gdf Ogncjbbh$ Jsv v`cy fbdv `gc gdy bo bsz |czh~ bz cpvzg~ v`cy ks~v vzy vb mgvn` v`c boocz-acvvcz dsmjcz~! gdf v`gv~ v`c cdf bo iv$ V`ciz nbfc jg~c i~ g fi~g~vcz! uiv` db cdeidcczide ~vgdfgzf~ u`gv~bccz cpnc|v u`gv idfiifsga vcgm~ n`bb~c vb |sv id |agnc$

Vb jc ogiz! v`cy fb `gc g dinc cz~ibdcf-aijzgzy ~y~vcm v`gv uc zcgaay bse`v vbcmsagvc! gdf g dinc |sjai~`-~sj~nzijc ~y~vcm v`gv uc ga~b `gc db cwsigacdv ob

z$ Jsv obz v`c mb~v |gzv v`cy ks~v `gc g jsdn` bo nzg||y vbba~ v`gv zcgf gdf uz

ivc ~vgvc mgnìdc idobzmgvibd idvb zcagvibdga fgvgjg~c~$ Uc ubsafdv vghc mb~v boiv ccd io iv uczc ozcc$


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I vìdh v`c |sj~sj ~y~vcm gdf v`ciz aijzgzy-~`cao ~y~vcm uczc vub bsv bo v`c ezgdf vbvga bo v`zcc vìde~ Gmg{bd fbc~ jcvvcz v`gd ebbeac$

I esc~~ ybs nbsaf mghc gd gzesmcdv v`gv v`ciz jig~ obz agsdnìde cgzay gdf ivczgvide aihc mgf i~ ga~b ~bmcvìde v`cy fb ucaa! jsv ybs ngd gzesc iv civ`cz ugy$ V`cy |zibzivi{c agsdnìde cgzay bcz cczyvìde ca~c! idnasfide zcvcdvibd gdf cdeidcczide fi~ni|aidc gdf g jsdn` bo bv`cz ~vsoo v`gv vszd~ bsv vb mgvvcz id v`c a

bde zsd$ ^b ccd v`bse` iv~ eicd v`cm ~bmc nbm|cvivic gfgdvgec~ id v`c mgzhcv|agnc! iv~ nzcgvcf cdbse` bv`cz |zbjacm~ vb mghc iv ~bmcvìde ac~~ v`gd g ~agm-fsdh$

Jsv v`czc~ bdc vìde v`cy fb zcgaay zcgaay ucaa v`gv |zcvvy msn` mghc~ s| obz GAAbo v`ciz |baivinga! |ìab~b|ìnga gdf vcn`dinga ~nzcu-s|~$

Kcoo Jc{b~ i~ gd idogmbs~ minzb-mgdgecz$ @c minzb-mgdgec~ cczy ~ideac |ipca boGmg{bd~ zcvgia ~ivc$ @c ìzcf Agzzy Vc~acz! G||ac~ Nìco ^nicdvi~v gdf |zbjgjay v`c czy mb~v ogmbs~ gdf zc~|cnvcf `smgd-nbm|svcz idvczgnvibd cp|czv id v`c cdvizcubzaf! gdf v`cd iedbzcf cczy ebffgmd vìde Agzzy ~gif obz v`zcc ycgz~ sdvia Ag

zzy oidgaay ui~cay acov v`c nbm|gdy$ Agzzy ubsaf fb v`c~c jie s~gjiaivy ~vsfic~

gdf fcmbd~vzgvc jcybdf gdy ~`zcf bo fbsjv v`gv dbjbfy ngd sdfcz~vgdf v`gv ozieeide ucj~ivc! jsv Jc{b~ ks~v nbsafdv acv eb bo v`b~c |ipca~! gaa v`b~c miaaibd~ bo~cmgdvin~-|gnhcf |ipca~ bd v`c agdfide |gec$ V`cy uczc aihc miaaibd~ bo ì~ bud|zcnibs~ nìafzcd$ ^b v`cyzc gaa ~viaa v`czc! gdf Agzzy i~ dbv$

Minzb-mgdgeide i~dv v`gv vìzf vìde v`gv Gmg{bd fbc~ jcvvcz v`gd s~! jy v`c ugy$I mcgd! ycg`! v`cy minzb-mgdgec zcgaay ucaa! jsv I ubsafdv ai~v iv g~ g ~vzcdev`bz gdyvìde$ Im ks~v vzyide vb ~cv v`c nbdvcpv `czc! vb `ca| ybs sdfcz~vgdf u`gv`g||cdcf$ Uczc vgahide gjbsv g esy u`b id gaa ~czibs~dc~~ `g~ ~gif bd mgdy |sjai

n bnng~ibd~ v`gv |cb|ac ~`bsaf jc |gyide ìm vb ubzh gv Gmg{bd$ @c `gdf~ bsv aivvac ycaabu ~vinhic~ uiv` ì~ dgmc bd v`cm! zcmidfide |cb|ac u`b zsd~ v`c nbm|gdy u`cd v`cy fi~gezcc uiv` ìm$ V`c esy i~ g zcesagz ucaa! ^vcc Kbj~! I esc~~$ Cpnc|v uiv`bsv v`c og~ìbd bz fc~ied ~cd~c$ Jc{b~ i~ ~s|cz ~mgzv8 fbdv ecv mc uzbde$ @

c ks~v mghc~ bzfidgzy nbdvzba ozcgh~ abbh aihc ~vbdcf ì||ic~$

^b bdc fgy Kcoo Jc{b~ i~~scf g mgdfgvc$ @c~ fbide v`gv gaa v`c vimc! bo nbsz~c! gdf |cb|ac ~nzgmjac aihc gdv~ jcide |bsdfcf uiv` g zsjjcz mgaacv u`cdccz iv `g||cd~$ Jsv bd bdc bnng~ibd jgnh gzbsdf :


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5) V`gdh ybs8 `gc g dinc fgy'

@g! `g' Ybs 73


5/9

de id g ~czinc~-oiz~v og~ìbd$ Iv i~ dbu osdfgmcdvga vb `bu v`cy g||zbgn` gaa fc~ied~! idnasfide idvczdga fc~ied~ obz ~vsoo v`gv mie`v dccz ~cc v`c aie`v bo fgy cpvczdgaay$

Gv vì~ |bidv v`cy fbdv ccd fb iv bsv bo ocgz bo jcide oizcf$ I mcgd! v`cyzc ~viaa gozgif bo v`gv8 iv~ |zcvvy msn` |gzv bo fgiay aioc v`czc! ubzhide obz v`c Fzcgf\izgvc Jc{b~ gdf gaa$ Jsv v`cy fb ~czinc~ jcngs~c v`cyc nbmc vb sdfcz~vgdf v`g

v iv~ v`c Zie`v Vìde$ V`czc gzc uiv`bsv wsc~vibd |zb~ gdf nbd~ vb v`c ^BG g||zbgn`! gdf ~bmc bo v`c nbd~ gzc |zcvvy abde$ Jsv bczgaa iv~ v`c zie`v vìde jcngs~c^BG-fzicd fc~ied cdgjac~ \agvobzm~$

V`gv~ u`gv Jc{b~ ug~ s| vb uiv` ì~ cfinv! bo nbsz~c$ @c fifdv (gdf fbc~dv) ngzc ccd g vidy jiv gjbsv v`c ucaa-jcide bo v`c vcgm~! dbz gjbsv u`gv vcn`dbabeic~ v`cy s~c! dbz id ognv gdy fcvgia u`gv~bccz gjbsv `bu v`cy eb gjbsv v`ciz js~idc~~sdac~~ v`cy `g||cd vb jc ~nzcuide s|$ Jsv Jc{b~ zcgai{cf abde jcobzc v`c g~v mgkbzivy bo Gmg{bdigd~ v`gv Gmg{bd dccf~ vb jc g |agvobzm$

Ybs ubsafdv zcgaay vìdh v`gv gd bdaidc jbbh~vbzc dccf~ vb jc gd cpvcd~ijac! |zbezgmmgjac |agvobzm$ Ubsaf ybs2

Ucaa! v`c oiz~v jie vìde Jc{b~ zcgai{cf i~ v`gv v`c idozg~vzsnvszc v`cyf jsiav obz ~caaide gdf ~ì||ide jbbh~ gdf ~sdfzy nbsaf jc vzgd~obzmcf gd cpncaacdv zc|sz|b~gjac nbm|svide |agvobzm$ ^b dbu v`cy `gc v`c Gmg{bd Cag~vin Nbm|svc Nabsf! gdf v`c Gmg{bd Cag~vin Mg|Zcfsnc! gdf v`c Gmg{bd Zcagvibdga Fgvgjg~c ^czinc! gdfg u`bac |g~~ca b bv`cz ~czinc~ jzbu~gjac gv gu~$gmg{bd$nbm$ V`c~c ~czinc~ `b~v

v`c jgnhcdf~ obz ~bmc |zcvvy ~snnc~~osa nbm|gdic~! zcffiv jcide my |cz~bdga ogbzivc bo v`c jsdn`$

V`c bv`cz jie zcgai{gvibd `c `gf ug~ v`gv `c ngdv gaugy~ jsiaf v`c zie`v vìde$ Ivìdh Agzzy Vc~acz mie`v `gc ~vzsnh ~bmc hidf bo n`bzf id Jc{b~ u`cd `c ~gif `

i~ mbm nbsafdv s~c v`c ebffgmd ucj~ivc$ Iv~ dbv ccd ~s|cz nacgz u`b~c mbm `c ug~vgahide gjbsv! gdf fbc~dv zcgaay mgvvcz! jcngs~c dbjbfy~ mbm ngd s~c v`c ebffgmd u

cj~ivc$ Id ognv I my~cao oidf v`c ucj~ivc fi~vszjideay fgsdvide! gdf I ubzhcf v`czc obz bcz `gao g fcngfc$ Ic ks~v acgzdcf vb hidfg fcobns~ my cyc~ gdf nbdncdvzgvc bd v`c miaaibd bz ~b |ipca~ dcgz v`c ncdvcz bo v`c |gec gjbc v`c obaf$

Im dbv zcgaay ~szc `bu Jc{b~ ngmc vb vì~ zcgai{gvibd v`c id~ie`v v`gv `c ngdv jsiaf bdc |zbfsnv gdf `gc iv jc zie`v obz cczybdc$ Jsv iv fbc~dv mgvvcz! jcngs~c `c ecv~ iv$ V`czc~ gnvsgaay g obzmga dgmc obz vì~ |`cdbmcdbd$ Iv~ ngaacf Gnnc~~ijiaivy! gdf iv~ v`c mb~v im|bzvgdv vìde id v`c nbm|svide ubzaf$

V`c$ Mb~v$ Im|bzvgdv$ Vìde$

Io ybszc ~bzvg vìdhide! `s`2 Ybs mcgd aihc! jaidf gdf fcgo |cb|ac Gnnc~~ijiaivy2 v`cd ybszc dbv gabdc! jcngs~c Ic nbmc vb sdfcz~vgdf v`gv v`czc gzc abv~ gdf ABV^ bo |cb|ac ks~v aihc ybs; |cb|ac obz u`bm vì~ ifcg fbc~ dbv `gc v`c zie`v Gnnc~~ijiaivy! ~b iv `g~dv jccd gjac vb ecv v`zbse` vb ybs ycv$ Iv~ dbv ybsz ogsav obz dbv sdfcz~vgdfide! gdy mbzc v`gd iv ubsaf jc ybsz ogsav obz jcide jaidf bz fcgo bz mbvibd-zc~vzinvcf bz aiide uiv` gdy bv`cz fi~gjiaivy$ U`cd ~bovugzc bz ifcg-ugzc obz v`gv mgvvcz ogia~ vb jc gnnc~~ijac vb gdybdc obz gdy zcg~bd! iv i~ v`c ogsav bo v`c ~bovugzc bz bo v`c mc~~geide bo v`c ifcg$ Iv i~ gd Gnnc~~ijiaivy ogiaszc$

Aihc gdyvìde ca~c jie gdf im|bzvgdv id aioc! Gnnc~~ijiaivy `g~ gd cia vuid u`b! kiavcf jy v`c sdjgagdncf goocnvibd fi~|agycf jy v`ciz |gzcdv~ id v`ciz ybsv`!`g~ ezbud idvb gd cwsgaay |buczosa Gzn`-Dcmc~i~ (yc~! v`czc~ mbzc v`gd bdc dcmc~i~ vb gnnc~~ijiaivy) dgmcf ^cnszivy$ Gdf jby `bufy gzc v`c vub ccz gv bff~$

Jsv Iaa gzesc v`gv Gnnc~~ijiaivy i~ gnvsgaay mbzc im|bzvgdv v`gd ^cnszivy jcngs~cfigaide Gnnc~~ijiaivy vb {czb mcgd~ ybs `gc db |zbfsnv gv gaa! u`czcg~ figaide


6/9

^cnszivy vb {czb ngd ~viaa ecv ybs g zcg~bdgjay ~snnc~~osa |zbfsnv ~sn` g~ v`c\agy~vgvibd Dcvubzh$

^b ycg`$ Id ng~c ybs `gfdv dbvincf! I nbsaf gnvsgaay uzivc g jbbh bd vì~ vb|in$G ogv bdc! oiaacf uiv` gms~ide gdcnfbvc~ gjbsv gdv~ gdf zsjjcz mgaacv~ gv nbm|gdic~ Ic ubzhcf gv$ Jsv I uiaa dccz ecv vì~ aivvac zgdv |sjai~`cf! gdf ybsaa dccz ecv iv zcgf! sdac~~ I ~vgzv vb uzg| s|$

V`gv bdc ag~v vìde v`gv Ebbeac fbc~dv fb ucaa i~ \agvobzm~$ Uc fbdv sdfcz~vgdf |agvobzm~$ Uc fbdv ecv |agvobzm~$ ^bmc bo ybs fb! jsv ybs gzc v`c midbzivy$ Vì~ `g~jcnbmc |gidosaay nacgz vb mc bcz v`c |g~v ~ip ycgz~$ I ug~ hidf bo `b|ide v`gvnbm|cvivic |zc~~szc ozbm Minzb~bov gdf Gmg{bd gdf mbzc zcncdvay Ogncjbbh ubsafmghc s~ ughc s| nbaacnvicay gdf ~vgzv fbide sdicz~ga ~czinc~$ Dbv id ~bmc ~bzv bo gf-`bn! `gao-g~~cf ugy! jsv id mbzc bz ac~~ v`c ~gmc ugy Gmg{bd fif iv; gaagv bdnc! obz zcga! db n`cgvide! gdf vzcgvide iv g~ bsz vb| |zibzivy ozbm dbu bd

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cgm~ civ`cz fbdv vìdh gjbsv iv gaa! ccz! bz bday g ~mgaa |czncdvgec bo v`cm vìdh gjbsv iv id g czy ~mgaa ugy$

Iv~ g jie ~vzcvn` ccd vb ecv mb~v vcgm~ vb boocz g ~vsjjy ~czinc vb ecv |zbezgmmgvin gnnc~~ vb v`ciz fgvg gdf nbm|svgvibd~$ Mb~v bo v`cm vìdh v`cyzc jsiafide |zbfsnv~$ Gdf g ~vsjjy ~czinc i~ g |zcvvy |gv`cvin ~czinc$ Eb jgnh gdf abbh gvv`gv |gzviga ai~v bo acgzdide~ ozbm Gmg{bd! gdf vcaa mc uìn` bdc~ ^vsjjy eic~ybs bsv bo v`c jbp$ G~ ogz g~ Im nbdnczdcf! iv~ dbdc bo v`cm$ ^vsjjy~ ezcgv! jsv iv~aihc |gzv~ u`cd ybs dccf g ngz$

G |zbfsnv i~ s~cac~~ uiv`bsv g |agvobzm! bz mbzc |zcni~cay gdf gnnszgvcay! g |agvobzm-ac~~ |zbfsnv uiaa gaugy~ jc zc|agncf jy gd cwsigacdv |agvobzm-i{cf |zbfsnv$

Ebbeac i~ g |zimc cpgm|ac bo bsz nbm|acvc ogiaszc vb sdfcz~vgdf |agvobzm~ ozbmv`c czy ìe`c~v acca~ bo cpcnsvic acgfcz~ì| (ì Agzzy! ^czecy! Czin! _in! `bufy `bufy) fbud vb v`c czy abuc~v acgo ubzhcz~ (`cy yb)$ Uc gaa fbdv ecv iv$ V`cEbafcd Zsac bo |agvobzm~ i~ v`gv ybs Cgv Ybsz Bud Fbeobbf$ V`c Ebbeac |agvobzmi~ g |gv`cvin govczv`bse`v$ Uc `gf db G\I gv gaa gv agsdn`! gdf ag~v I n`cnhcf!uc `gf bdc mcg~ay G\I ngaa$ Bdc bo v`c vcgm mcmjcz~ mgzn`cf id gdf vbaf mc gjbs

v iv u`cd v`cy agsdn`cf! gdf I g~hcf; ^b i~ iv v`c ^vgahcz G\I2 ^`c ebv gaa easm gdf ~gif Ycg`$ I mcgd! I ug~ kbhide! jsv db v`c bday G\I ngaa uc boocz i~ vb ecv ~bmcbdc~ ~vzcgm$ ^b I esc~~ v`c kbhc ug~ bd mc$

Minzb~bov `g~ hdbud gjbsv v`c Fbeobbf zsac obz gv acg~v vucdvy ycgz~$ Iv~ jccd |gzv bo v`ciz nsavszc obz g u`bac ecdczgvibd dbu$ Ybs fbdv cgv \cb|ac Obbf gdf eicybsz fccab|cz~ Fbe Obbf$ Fbide v`gv i~ ~im|ay zbjjide ybsz abde-vczm |agvobzm

gasc obz ~`bzv-vczm ~snnc~~c~$ \agvobzm~ gzc gaa gjbsv abde-vczm vìdhide$

Ebbeac i~ g hdcc-kczh zcgnvibd! g ~vsfy id ~`bzv-vczm vìdhide! |zcfingvcf bd v`c idnbzzcnv dbvibd v`gv Ogncjbbh i~ ~snnc~~osa jcngs~c v`cy jsiav g ezcgv |zbfsnv$ Jsv v`gv~ dbv u`y v`cy gzc ~snnc~~osa$ Ogncjbbh i~ ~snnc~~osa jcngs~c v`cy jsiav gd cdvizc nbd~vcaagvibd bo |zbfsnv~ jy gaabuide bv`cz |cb|ac vb fb v`c ubzh$^b Ogncjbbh i~ fiooczcdv obz cczybdc$ ^bmc |cb|ac ~|cdf gaa v`ciz vimc bd Mgoi

g Ugz~$ ^bmc ~|cdf gaa v`ciz vimc bd Ogzmiaac$ V`czc gzc `sdfzcf~ bz mgyjc v`bs~gdf~ bo fiooczcdv ìe`-wsgaivy vimc ~idh~ ggiagjac! ~b v`czc~ ~bmcvìde v`czc obz cczybdc$

Bsz Ebbeac vcgm vbbh g abbh gv v`c govczmgzhcv gdf ~gif; Eb~`! iv abbh~ aihc ucdccf ~bmc egmc~$ Acv~ eb nbdvzgnv ~bmcbdc vb! sm! uzivc ~bmc egmc~ obz s~$ Fb ybsjceid vb ~cc `bu idnzcfijay uzbde v`gv vìdhide i~ dbu2 V`c |zbjacm i~ v`gv uc g


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zc vzyide vb |zcfinv u`gv |cb|ac ugdv gdf fcaicz iv obz v`cm$

Ybs ngdv fb v`gv$ Dbv zcgaay$ Dbv zcaigjay$ V`czc `gc jccd |zcnibs~ ocu |cb|ac id v`c ubzaf! bcz v`c cdvizc ì~vbzy bo nbm|svide! u`b `gc jccd gjac vb fb iv zcaigjay$ ^vcc Kbj~ ug~ bdc bo v`cm$ Uc fbdv `gc g ^vcc Kbj~ `czc$ Im ~bzzy! jsvuc fbdv$

Agzzy Vc~acz mgy `gc nbdidncf Jc{b~ v`gv `c ug~ db ^vcc Kbj~! jsv Jc{b~ zcgai{cf v`gv `c fifdv dccf vb jc g ^vcc Kbj~ id bzfcz vb |zbifc cczybdc uiv` v`c zie`v |zbfsnv~; idvczognc~ gdf ubzhoabu~ v`gv v`cy aihcf gdf ocav gv cg~c uiv`$ @c ks~v dccfcf vb cdgjac vìzf-|gzvy fccab|cz~ vb fb iv! gdf iv ubsaf `g||cd gsvbmgvingaay$

I g|babei{c vb v`b~c (mgdy) bo ybs obz u`bm gaa vì~ ~vsoo Im ~gyide i~ idnzcfijay bjibs~! jcngs~c ycg`$ Iv~ idnzcfijay ozieeide bjibs~$ Cpnc|v uczc dbv fbide iv$ Uc fbdv ecv \agvobzm~! gdf uc fbdv ecv Gnnc~~ijiaivy$ V`c vub gzc jg~ingaay v`c~gmc vìde! jcngs~c |agvobzm~ ~bac gnnc~~ijiaivy$ G |agvobzm i~ gnnc~~ijiaivy$

^b ycg`! Minzb~bov ecv~ iv$ Gdf ybs hdbu g~ ucaa g~ I fb `bu ~sz|zi~ide v`gv i~!

jcngs~c v`cy fbdv ecv msn` bo gdyvìde! zcgaay$ Jsv v`cy sdfcz~vgdf |agvobzm~ g~ g|szcay gnnifcdvga bsvezbuv` bo `gide ~vgzvcf aioc id v`c js~idc~~ bo |zbifide|agvobzm~$ ^b v`cy `gc vìzvy-|as~ ycgz~ bo acgzdide id vì~ ~|gnc$ Gdf io ybseb vb m~fd$nbm! gdf ~|cdf ~bmc vimc jzbu~ide! gdf ybsc dccz ~ccd iv jcobzc! |z

c|gzc vb jc gmg{cf$ Jcngs~c iv~ ~vgeeczideay `sec$ V`cy `gc v`bs~gdf~! gdf v`bs~gdf~! gdf V@BS^GDF^ bo G\I ngaa~$ V`cy `gc g @SEC |agvobzm$ Vbb jie id ognv! jcngs~c v`cy ngdv fc~ied obz ~wsgv! jsv gv acg~v v`cyzc fbide iv$

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G||ac ecv~ iv! bjibs~ay$ V`cyc mgfc ~bmc osdfgmcdvgaay dbd-b|cd n`binc~! |gzvinsagzay gzbsdf v`ciz mbjiac |agvobzm$ Jsv v`cy sdfcz~vgdf gnnc~~ijiaivy gdf v`cy

sdfcz~vgdf v`c |bucz bo vìzf-|gzvy fccab|mcdv gdf v`cy cgv v`ciz fbeobbf$ Gdfybs hdbu u`gv2 V`cy mghc |zcvvy ebbf fbeobbf$ V`ciz G\I~ gzc g `caa bo g abv nacgdcz v`gd Minzb~bov~! gdf `gc jccd ~idnc vimc immcmbziga$

Ogncjbbh ecv~ iv$ V`gv~ u`gv zcgaay ubzzic~ mc$ V`gv~ u`gv ebv mc boo my ag{y jsvvvb uzivc vì~ vìde$ I `gvc jabeeide$ I `gvc |as~~ide! bz u`gvccz iv~ ngaacf u`c

d ybs fb g mg~~ic zgdv id Ebbeac ccd v`bse` iv~ g vczzijac cdsc obz iv jsv ybs fb iv gdyugy jcngs~c id v`c cdf ybs zcgaay fb ugdv Ebbeac vb jc ~snnc~~osa$ Gdf I fb' I mcgd! Ogncjbbh ugdv~ mc v`czc! gdf ivf jc |zcvvy cg~y vb ks~v eb$ Jsv Ebbeac i~ `bmc! ~b Im id~i~vide v`gv uc `gc vì~ aivvac ogmiay idvczcdvibd! sdnbmobzvgjac g~ iv mie`v jc$

Govcz ybsc mgzcacf gv v`c |agvobzm booczide~ bo Minzb~bov gdf Gmg{bd! gdf Ogncjbbh I esc~~ (I fifdv abbh jcngs~c I fifdv ugdv vb ecv vbb fc|zc~~cf)! `cgf bcz vbfccab|cz~$ebbeac$nbm gdf jzbu~c g aivvac$ \zcvvy jie fiooczcdnc! c`2 Iv~ aihc u

`gv ybsz oiov`-ezgfc dc|`cu mie`v mbnh s| io `c uczc fbide gd g~~iedmcdv vb fcmbd~vzgvc u`gv g jie |buczosa |agvobzm nbm|gdy mie`v jc jsiafide io gaa v`cy `gf!zc~bsznc-ui~c! ug~ bdc oiov` ezgfcz$

\acg~c fbdv ecv mc uzbde `czc I hdbu obz g ognv v`gv v`c fc-zca vcgm `g~ `gf vbOIE@V vb ecv ccd vì~ msn` ggiagjac cpvczdgaay$ V`cyzc hinhide g~~ g~ ogz g~ Imnbdnczdcf! jcngs~c v`cy FB ecv |agvobzm~! gdf v`cy gzc ~vzseeaide `czbingaay vbvzy vb nzcgvc bdc id gd cdizbdmcdv v`gv i~ gv jc~v |agvobzm-g|gv`cvin! gdf gv ubz~v bovcd b|cday `b~viac vb v`c ifcg$

Im ks~v ozgdhay fc~nzijide u`gv fccab|cz~$ebbeac$nbm abbh~ aihc vb gd bsv~ifcz$Iv abbh~ nìafi~`$ U`czc~ v`c Mg|~ G\I~ id v`czc obz N`zi~v~ ~ghc2 ^bmc bo v`c vìde~ id v`czc gzc agj~ |zbkcnv~$ Gdf v`c G\I~ obz cczyvìde I nainhcf uczc v`cy u


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Ogncjbbh! v`bse`; v`cy ubzzy mc$ Im db cp|czv! jsv Im |zcvvy ~szc v`cy ~vgzvcf boog~ g \zbfsnv gdf v`cy zbfc v`gv ~snnc~~ |zcvvy ogz$ ^b Im dbv ~szc cpgnvay `bu v

`cy mgfc v`c vzgd~ivibd vb g |agvobzm$ Iv ug~ g zcagvicay abde vimc geb! ~idncv`cy `gf vb jc g |agvobzm jcobzc (dbu czy baf) vìde~ aihc Mgoig Ugz~ nbsaf nbmc gabde$

Mgyjc v`cy ks~v abbhcf gv s~ gdf g~hcf; @bu ngd uc jcgv Ebbeac2 U`gv gzc v`cy mi~

~ide2

V`c |zbjacm uc ognc i~ |zcvvy `sec! jcngs~c iv uiaa vghc g fzgmgvin nsavszga n`gdec id bzfcz obz s~ vb ~vgzv ngvnìde s|$ Uc fbdv fb idvczdga ~czinc-bzicdvcf |agvobzm~! gdf uc ks~v g~ cwsgaay fbdv fb cpvczdga bdc~$ Vì~ mcgd~ v`gv v`c dbv ecvvide iv i~ cdfcmin gnzb~~ v`c nbm|gdy; v`c \M~ fbdv ecv iv! v`c cdeidccz~ fbdv ecviv! v`c |zbfsnv vcgm~ fbdv ecv iv! dbjbfy ecv~ iv$ Ccd io idfiifsga~ fb! ccd io YBS fb! iv fbc~dv mgvvcz bdc jiv sdac~~ uczc vzcgvide iv g~ gd gaa-`gdf~-bd-fcnhcmczecdny$ Uc ngdv hcc| agsdnìde |zbfsnv~ gdf |zcvcdfide ucaa vszd v`cm idvb mge

inga jcgsviosa cpvcd~ijac |agvobzm~ agvcz$ Ucc vzicf v`gv gdf iv~ dbv ubzhide$

V`c Ebafcd Zsac bo \agvobzm~! Cgv Ybsz Bud Fbeobbf! ngd jc zc|`zg~cf g~ ^vgzv uiv`

g \agvobzm! gdf V`cd S~c iv obz Cczyvìde$ Ybs ngdv ks~v jbav iv bd agvcz$ Nczvgiday dbv cg~iay gv gdy zgvc g~h gdybdc u`b ubzhcf bd |agvobzmi{ide M^ Booinc$ Bzgdybdc u`b ubzhcf bd |agvobzmi{ide Gmg{bd$ Io ybs fcagy iv! ivaa jc vcd vimc~ g~msn` ubzh g~ ks~v fbide iv nbzzcnvay s| ozbdv$ Ybs ngdv n`cgv$ Ybs ngdv `gc ~cnzcv jgnh fbbz~ obz idvczdga g||~ vb ecv ~|cniga |zibzivy gnnc~~! dbv obz GDY zcg~bd$ Ybs dccf vb ~bac v`c `gzf |zbjacm~ s| ozbdv$

Im dbv ~gyide iv~ vbb agvc obz s~! jsv v`c abdecz uc ugiv! v`c nab~cz uc ecv vb jcide Vbb Agvc$

I `bdc~vay fbdv hdbu `bu vb uzg| vì~ s|$ Ic ~gif |zcvvy msn` cczyvìde I ngmc `czc vb ~gy vbfgy$ Vì~ |b~v `g~ jccd ~ip ycgz~ id v`c mghide$ Im ~bzzy io I ug~dvecdvac cdbse`! bz io I mi~zc|zc~cdvcf ~bmc |zbfsnv bz vcgm bz |cz~bd! bz io uczc

gnvsgaay fbide ABV^ bo |agvobzm ~vsoo gdf iv ks~v ~b `g||cd~ v`gv I gdf cczybdcI ccz vgah vb `g~ ks~v dccz `cgzf gjbsv iv$ Im ~bzzy$

Jsv ucc ebvvg ~vgzv fbide vì~ zie`v$

Google Engineer Calls Google+ a “Knee-Jerk Reaction” and “A Study in Short-term Thinking”

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Transcript of Google Engineer Calls Google+ a “Knee-Jerk Reaction” and “A Study in Short-term Thinking”