Google+: Critical for Business Success
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Transcript of Google+: Critical for Business Success
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MarkTillison
MD
Sales & Marketing Geek
Google+ Addict
www.tillison.co.uk
Why Google+ is Critical To Your Online
SuccessMark Tillison
www.tillison.co.uk
What is Google+?
Social Landscape
Google+Market Players
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Google in The Real
World
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Google+ and
Search
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A Powerful Marketing Strategy
Google+
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Investing in Google+
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Where willyou be when
Google+ tips?
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Google+ Terminolo
gy
Google+ Terminology
Fan, follower - Follower
Like, favourite, - +1
Lists - Circles
Groups - Communities
@Mentions - +Mentions
Retweets - reshares
Hashtags - hashtags
140 chars - unlimited
Rich media
• Photos
• Photo tagging
• Animated GIFS
• Video
• Google docs and presentations
• YouTube Video
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Circles and
Circling
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A 10-minute per Day Strategy
Google+ Diet
Google+4 Week Diet
• Follow 5 new interesting and relevant accounts
• +1 5 relevant, interesting or amusing posts
• Re-share 5 relevant or interesting posts
• Comment on 5 relevant or interesting posts
• Thank new followers, say hello, start a conversation
Google+ DietWeeks 5-8• Start sharing your own content
• Comment on posts of those who are ‘G+ Stars’
• Name check G+ Stars who you are referencing or
whose opinion your would appreciate.
• Join Communities and engage there (use the 4 week
diet)
• Share content within relevant communities
Google+ DietRemember!
• Share/re-share content which is relevant to your
audience
• Keep a consistent brand personality
• To use the conventions of the platform e.g. hashtags
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