Google Confidential and Proprietary 1 Seven Reasons Why You Should Consider Google Content Network...

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Google Confidential and Proprietary 1 Seven Reasons Why You Should Consider Google Content Network Best Value For Effective Brand Advertising

Transcript of Google Confidential and Proprietary 1 Seven Reasons Why You Should Consider Google Content Network...

Page 1: Google Confidential and Proprietary 1 Seven Reasons Why You Should Consider Google Content Network Best Value For Effective Brand Advertising.

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Seven Reasons Why You Should Consider Google Content NetworkBest Value For Effective Brand Advertising

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Best Value For Effective Brand Advertising

Source: comScore Media Metrix, January 2009

Quality Environments and Executions To Ensure a Positive Brand ImpactBrand-safe site selection with tight controls and transparency, plus multiple creative opportunities to engage audiences

The Best Value For Media Efficient media investment, valuable consumer insights and research, and knowledgeable account experts to make your campaign a success

More Levers To Make Advertising Relevant & Impactful at ScaleAdvanced targeting capabilities to efficiently reach your target audience spread across the Internet

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Google Content Network =

#1 Advertising Network in China/Global

80% Reach of Internet Users in China/Global

140,000+ AdSense Partners

5B+ Daily Ads Impression

Reason 1 : Largest ads network in China/World

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Reason 2 : Deliver Your Ad at the Moment of Relevance

Our technology analyzes the page and detects the page is related to “Beauty Care”

Your contextually relevant ad is served

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Reason 3 : One Stop Shop from large to niche sites

Your Custom Network

Premium Publishers Niche Content PublishersiResearch TOP 30 sites in

major verticals4x higher ad engagement on niche sites than portals

……More……More

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Reason 4: Premium Placements for Branding Advertiser

ITFinanceBeauty Care

More……More……

More……

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Reason 5: Rich Ads formats with Eight Standard Sizes

Text Image

Video Gadget

www.clinique.co.uk

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Reason 6: Pricing Flexibility

Choose the pricing option that meets your advertising goals

CPM

When visibilitymatters most

CPC

When clicksmatter most

Virtual CPA

When conversionsmatter most

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Reason 7: Real Time Optimization

Run your ads Measure Impact Optimize

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Case Study: PizzahutVideo Creative

Landing Page

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Just to name a few…

CPG

Tech

Auto

……More

……More

……More

Finance

TravelTravel

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Google Content Network