google chrome extension · I'm Feeling Lucky o ALL DOCUMENTS Please DocuSign: Getting to know you...
Transcript of google chrome extension · I'm Feeling Lucky o ALL DOCUMENTS Please DocuSign: Getting to know you...
Chrome Extension UpgradeVirginia Wood | October 2016
Before: promotion was just part of the landscape
Chrome Extension Upgrade – Virginia Wood
Emphasize the value propositionHelp users fall in loveHighlight savingsShow benefits of upgrading
Offer a great plan!
Help users fall in love: let them send documents for free
Chrome Extension Upgrade – Virginia Wood
Help users fall in love: keep them informed
Chrome Extension Upgrade – Virginia Wood
Highlight savings: competitive analysis
Chrome Extension Upgrade – Virginia Wood
Highlight savings: timely “sticker”
Chrome Extension Upgrade – Virginia Wood
Show benefits of upgrading: gain additional sends
Chrome Extension Upgrade – Virginia Wood
Show benefits of upgrading: gain templates feature
Chrome Extension Upgrade – Virginia Wood
Offer a great plan!
Thank you.