Case study on Google

Presented By:- Shashank Saxena, Shikha Sinha, Shruti Agnihotri, Safina Dhanda, Shubham Kaushik, Sudhir, Saurabh Kapoor

An Overview Privately held……highly profitable Most successful startup company Passion behind Google??? Founders…… Sergey Brin & Larry Page Research Project…..Development of Search

Engine Approach reflects relevance of…..search query

and linkage of web pages Before founding…..interested in licensing

Overview (Cont.)

RAPID GROWTH

Sept 7,1998….opened…..in California Growth??? Its features and performance

attracted new users at an astounding rate Represents 138,000 queries every minute of

every day in 90 different languages World’s Best Internet Search Engine Developed alliances….acquired deja.com

Overview (Cont.)

Google appointed Eric Schmidt in 2001 as CEO to manage organizational and operation work.

He introduces several revenue generating programs, like: Google AdWords for advertisers Google AdSense Google Search services Google Wireless Services

Revenue raised to $961.9 million in the year 2003

Overview (Cont.)

Competitors like AOL, eBay, and Amazon compete for advertising revenue.

Yahoo acquired Inktomi and Overture Service.

Yahoo and Microsoft are potential competitors.

Company is listed on NASDAQ.

Q 1. WHAT CAN A POTENTIAL ENTERPRENEUR LEARN FROM SERGEY BRIN AND LARRY PAGE ? Break the traditional way of solving the

problem Risk taking behavior BIG FIVE MODEL – OCEAN

Openness to experience Conscientiousness Agreeableness Extraversion Emotional Stability

Q 2. WHAT LESSONS ABOUT LEADING AND MANAGING ORGANIZATIONS DOES GOOGLE PROVIDE ? Proper Distribution of skills Ensuring Appropriate Revenue

generation Rationale decision making Dual – class voting structure

Q 3. which of the organizational challenges – globalization; managing a diverse force; technological innovations; and ethics, character, and personal integrity – are likely to have the greatest impact on Google’s future operations?EthicsGlobalizationTechnological innovationManaging a diverse workforce

Ethics

• Ethical decision base on 3 criterion:– Utilitarian principle– Focus on rights– Justice

• Controversies of Google– China’s golden shield project (2006)– Jew search case in China

GLOBALIZATION

Google means globalizationGoogle made world a global villageCompetitive advantageVast scale operationsLarge customer base and employee

across different horizons.“Don’t be evil” missionFun image

Technological innovation • Four years ago, the average search took about 3 seconds. Today, it is

down to about 0.2 seconds. And since 0.2 is greater than zero, it’s not fast enough”. A small statement from Peter Norvig, an engineer at Google“

• Page Rank Technology• Hypertext-Matching Analysis

Managing workforce diversity

Never judge a search engine by its interface. Behind that simple search window is one of the most complex technology infrastructures in the world. And it’s run by an equally diverse group of people. At Google, we don’t just accept difference—we thrive on it. We celebrate it. And we support it, for the benefit of our employees, our products and our community: Eric Schmidt, Chairman and CEO

Globally and culturally diverseOutreach (We’re spreading the love. The love of science,

technology, engineering and math (STEM), to be specific)

ConclusionAllianceWork force diversity –

Globalization Job involvement Job Attitude

DedicationProductivity