Motto: “Don’t Be Evil”

LARRY PAGE & SERGEY BRIN

MISSION

"To organize the world’s information and make it universally accessible and useful."

FOUNDERS

Originally the search engine used the Stanford website with the domain google.stanford.edu.

The domain google.com was registered on September 15, 1997

In February 2003, Google acquired Pyra Labs, owner of Blogger

On September 28, 2005, Google announced a long-term research partnership with NASA

On January 17, 2006, Google announced that it had purchased the radio advertising company dMarc

On October 9, 2006, Google announced that it would buy the popular online video site YouTube

Intellectual property

Internet privacy

Censorship

Criticism of Google

Growth

SERVICES

Two 300-megahertz (MHz) Dual Pentium II servers with 512 megabytes (MB) of memory

A four-processor F50 IBM RS6000 computer with 512 MB of memory

A dual-processor Sun Ultra II computer with 256 MB of memory Several hard drives ranging from 4 to 9 gigabytes (GB) for a total of more than 350 GB of storage space

In 1998 Co-founders Larry Page and Sergey Brin used Stanford equipment and donated machines to run Google's search engine duties:-

EQUIPMENTS

Google uses servers for different tasks.

Web servers receive and process user queries, sending the request on to the next appropriate server.

Index servers store Google's indexes and search results.

Document servers to store search summaries, user information, gmail and Google Docs files.

Ad servers store the advertisements Google displays on search pages.

1997

SERVERS

1999 2000

2001 CURRENT

What Is Internet Search Engine ?

&

How Internet Search Engine Works ?

Internet search engines are special sites on the Web that are designed to help people find information stored on other sites.

They search the Internet -- or select pieces of the Internet -- based on important words.

They keep an index of the words they find, and where they find them.

They allow users to look for words or combinations of words found in that index.

Basic Tasks Of Search Engines:-

Google Spider Notes:-

The words within the page

Where the words were found

Two key components involved in making the gathered data accessible to users:

The information stored with the data

The method by which the information is indexed

The Boolean operators most often seen are:

o AND

o OR

o NOT

o FOLLOWED BY

o NEAR

o Quotation Marks

SEARCH ENGINE OPTIMIZATION

SEO is a collection of techniques a webmaster can use to improve his or her site's SERP position.

The White Hat approach

APPROACHES

• Keywords is in the title

• Keywords is in headers

• Keywords throughout the Web page

• Link exchanges

• Keyword stuffing

• Redirect

• Selling and farming links

• Page stuffing

The Black Hat approach

THANK YOU ALL

Alan Leewllyn Bivera