Facebook and Google+

Drew Griffin

App DeveloperAuthor Speaker

WHAT DIFFERENTIATESFACEBOOK AND GOOGLE+

WHAT IS BEST FOR YOUR BUSINESS?

GOOGLE+ AND FACEBOOK ARE

MASSIVE

GOOGLE IS THE #1 AND #2LARGEST SEARCH ENGINE

SO IT MAKES SENSE TO PLAY IN THEIR PLAYGROUND, YES?

FACEBOOK HAS LIKE A BAZILLION, GAZILLION ACTIVE USERS.....YES

THATS A TECHNICAL TERM(BAZILLION-GAZILLION)

WHAT IS EDGERANK AND HOWCAN YOU MANIPULATE IT?

UE= AFFINITY

“IF I INTERACT WITH YOU, AND YOU INTERACT WITH ME, THE MORE YOU

(POSTS) WILL SHOW UP

WE= WEIGHT

CERTAIN THINGS YOU DO ON FB HAS ‘WEIGHT’

• ‘LIKING’• ‘COMMENTING’• SHARING

DE= TIME / DECAY

WHEN YOU POST MAKES A DIFFERENCE

DE= TIME / DECAY

WHEN YOU POST MAKES A DIFFERENCE

STUDIES SHOW : BEST TIME TO POST

7AM EST5PM EST

11PM EST

WHAT SHOULD YOU POST?

STORIES AND RELATED POSTS TO YOUR AUDIENCE

IMAGES

HOW TO SET UP YOUR BUSINESS PAGES ON FACEBOOK AND GOOGLE+

GOOGLE+ FOR BUSINESS

BY CHRIS BROGAN

GOOGLE+ FOR SMALL BUSINESSES

BY LYNETTE YOUNG

YES.....AND NO

LEVERAGING FACEBOOK TO BUILD SUBSCRIBER LISTS AND ENHANCE

CUSTOMER EXPERIENCE

HOW DO YOU ENHANCE THE CUSTOMER EXPERIENCE?

OFFER SOMETHING OF VALUE!

LIKE A FREE EDUCATION WEBINAR

OR PDF REPORT

OR VIDEO SERIES

IN OTHER WORDS:PROVIDE VALUE

OR ENTERTAINMENT

THANK YOU

@DREWMGRIFFINFACEBOOK.COM/DREWMGRIFFIN