Google analyticspresncsuwebdev
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Transcript of Google analyticspresncsuwebdev
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Introduction to Google Analytics
Presentation to North Carolina State University Web Developers
Thursday, June 3rd 2010
Nick Young@usaussiehttp://oitdesign.ncsu.edu
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The Great Collector in the Sky
Who your visitors areWhere they came fromWhat browser they used What they looked athow long they looked at stuff
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"Who" your visitors are (IP Address)
"I can tell you haven't been here before." "Awww...you use Time Warner. So sorry." "See,we're NOT blocked in China!"
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Where they came from (Referrer)
Which sites have links to my site? I'm still listed on Altavista. Money Well Spent!
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What browser? (Browser String)
4 Netscape Communicator visits!My site is Win98 OptimizedWho has Shockwave installed?My users really like their Blackberry Hurls?4-bit color schemes coming back!
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What they looked at & how long"I swear...people LOVE Flash Intros(with big loadingstatus bars)"
We need some"more like this"buttons
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Get started in a 3 easy steps1 website + 1 google account
+ ability to visit
analytics.google.com
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Create a new profile"Profile" == collection of pages you want to track
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Copy your tracking code
You'll need either the whole thing or
just the UA string for use in modules/plugins
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Where do I put the code?
What Google says:
"Immediately after the opening <body> tag "
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That's where.
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Modules/Plugins: Could it BE any easier?
Drupal: drupal.org/project/google_analytics
Wordpress: search plugins for "google analytics" choose a highly rated plugin
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Off and tracking...almost...Be patient...it's not instantaneous (10-15 mins)
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Here's one I prepared earlier
Super Sweet Bounce Rate!
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Create, then delegate
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Track Individual Outbound Links<a href="http://foo.com" onClick="javascript: pageTracker._trackPageview(’/outgoing/foo.com’);">Go Here</a> Shows up in Content report as outgoing/foo.com(drill down through /outbound)Just change /outgoing/foo.com to however you want it to show up in your reports
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Automatically Track All Outbound Links
Wordpress / Drupal / Joomla / Stand-alone scripts (google them)
Search --> well maintained? --> Yes? --> Install
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50 Resources for Google Analytics:go.ncsu.edu/l3ege9
This presentation:go.ncsu.edu/l3fseq
(those are both L's)
Thanks!
Nick Young / @usaussiehttp://oitdesign.ncsu.edu